AI in Marketing
Online
12 WeeksQuick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 1000 | yes | IIT Roorkee |
The Syllabus
- Understanding the basics of AI in Marketing (Continued)
- Introduction to AI Algorithms
- Designs of AI, Transition process and AI matrix
- Customer value and Role of AI in Value Delivery Process
- Transforming Marketing Strategy using AI (Continued).
- Using AI for STP
- Application of AI in Marketing Mix
- Marketing Information Systems and its Components.
- What is Marketing Research (Continued)
- Individual Dynamics and its influence on Consumer Behaviour
- Consumer Buying Decision Process
- Understanding Customer Journey (Continued).
- Customer Experience: Meaning & Characteristics
- Personalization: Going Beyond Segmentation
- Avatar marketing.
- Standardization
- Personalization & Relationalization of Brands using AI
- Understanding Networks and Brand Network Effect
- Understanding the Use of AI for Addressing Competition
- AI and Brand Equity
- AI and New Brand Realities (Continued)
- AI for Value Creation and Product Development
- Personalization and hyper-personalization Using AI(Continued)
- Implementation of AI by Product Managers
- AI in Service
- Pricing Strategies Using AI (continued)
- Role of AI in Advertising (Continued)
- AI in Sales promotion and Direct Marketing
- AI in PR and Publicity and Social Media Marketing (Continued)
- Personal Selling using AI
- Sales management using AI
- AI and Marketing Channel Management
- Omnichannel Marketing and Retailing
- Changing face of Retailing in the age of AI
- AI in Logistics Management (Continued)
- Navigating Ethical Challenges in AI (Continued)
- AI and Sustainability
Instructors
Articles
8 Sep'25, 12:53 PM
7 Aug'25, 10:34 AM
7 Jul'25, 07:34 AM
12 Jun'25, 11:58 AM
24 Apr'25, 10:09 AM
27 Feb'25, 06:16 AM
9 Jan'25, 11:23 AM
24 Jun'24, 06:37 AM
9 Jan'25, 11:23 AM
8 Sep'25, 12:53 PM
7 Aug'25, 10:34 AM
7 Jul'25, 07:34 AM
12 Jun'25, 11:58 AM
24 Apr'25, 10:09 AM
27 Feb'25, 06:16 AM
9 Jan'25, 11:23 AM
24 Jun'24, 06:37 AM