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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 1000yesIIT Roorkee

The Syllabus

  • Understanding the basics of AI in Marketing (Continued)
  • Introduction to AI Algorithms
  • Designs of AI, Transition process and AI matrix

  • Customer value and Role of AI in Value Delivery Process
  • Transforming Marketing Strategy using AI (Continued).

  • Using AI for STP
  • Application of AI in Marketing Mix
  • Marketing Information Systems and its Components.

  • What is Marketing Research (Continued)
  • Individual Dynamics and its influence on Consumer Behaviour
  • Consumer Buying Decision Process
  • Understanding Customer Journey (Continued).

  • Customer Experience: Meaning & Characteristics
  • Personalization: Going Beyond Segmentation
  • Avatar marketing.

  • Standardization
  • Personalization & Relationalization of Brands using AI
  • Understanding Networks and Brand Network Effect
  • Understanding the Use of AI for Addressing Competition
  • AI and Brand Equity
  • AI and New Brand Realities (Continued)

  • AI for Value Creation and Product Development
  • Personalization and hyper-personalization Using AI(Continued)

  • Implementation of AI by Product Managers
  • AI in Service
  • Pricing Strategies Using AI (continued)

  • Role of AI in Advertising (Continued)

  • AI in Sales promotion and Direct Marketing
  • AI in PR and Publicity and Social Media Marketing (Continued)
  • Personal Selling using AI
  • Sales management using AI

  • AI and Marketing Channel Management
  • Omnichannel Marketing and Retailing
  • Changing face of Retailing in the age of AI 
  • AI in Logistics Management (Continued)

  • Navigating Ethical Challenges in AI (Continued)
  • AI and Sustainability

Instructors

Articles

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