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Viral Marketing and How to Craft Contagious Content
Online
6 Hours
2,699 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
The fees for the course Viral Marketing and How to Craft Contagious Content is -
| Head | Amount in INR |
| Certificate Fees | Rs. 2,699 |
The Syllabus
Videos
- Course Introduction
- Contagious: How Things Catch On
- Making Messages Stick
- Simple
- Unexpected
- Concrete
- Credible
- Emotional Stories
Practice Exercise
Attributes of Stickiness Quiz
Videos
- The Power Of Social Influence
- Normative Influence
- Using Social Influence to Increase Success
- When Social Influence is Anti-Social
- Conformity or Divergence?
Practice Exercise
- Theories and Practice of Social Persuasion Quiz
Videos
- Word of Mouth
- Why Word of Mouth Matters
- Social Currency
- Triggers
- Emotion
- Public
- Practical Value
- Stories
Practice Exercise
- Strategies for Effective Referrals Quiz
Videos
- How Social Networks Spread Information and Influence
- What are Social Networks?
- How Networks Shape the Spread of Information
- Sprinkler vs. Waterfall Strategies
- Social Ties and Active Sharing
- Course Conclusion
Practice Exercise
- Understanding Social Networking Behavior Quiz
Instructors
Articles
20 Mar'25, 11:54 AM
20 Mar'25, 07:12 AM
24 Mar'22, 10:39 AM
20 Mar'25, 11:54 AM
20 Mar'25, 07:12 AM
24 Mar'22, 10:39 AM