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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 5598yesCoursera

The Syllabus

Videos
  • Course Introduction
  • Contagious: How Things Catch On
  • Making Messages Stick
  • Simple
  • Unexpected
  • Concrete
  • Credible
  • Emotional Stories
Practice Exercise

Attributes of Stickiness Quiz

Videos
  • The Power Of Social Influence
  • Normative Influence
  • Using Social Influence to Increase Success
  • When Social Influence is Anti-Social
  • Conformity or Divergence?
Practice Exercise
  • Theories and Practice of Social Persuasion Quiz

Videos
  • Word of Mouth
  • Why Word of Mouth Matters
  • Social Currency
  • Triggers
  • Emotion
  • Public
  • Practical Value
  • Stories
Practice Exercise
  • Strategies for Effective Referrals Quiz

Videos
  • How Social Networks Spread Information and Influence
  • What are Social Networks?
  • How Networks Shape the Spread of Information
  • Sprinkler vs. Waterfall Strategies
  • Social Ties and Active Sharing
  • Course Conclusion
Practice Exercise
  • Understanding Social Networking Behavior Quiz

Instructors

Articles

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