Quick Facts

Fees Details

General

₹ 2.07 L

Disclaimer: Data for total fees has been calculated based on all years/semesters as provided by the college. The actual fees may vary.

Course Details

The Online MBA specialisation in Digital Marketing Management at Amity University Online is a two-year postgraduate programme that focuses on business management and digital marketing strategies. Offered by a globally QS-ranked university in India, the programme helps students understand online branding, digital campaigns, social media marketing and consumer behaviour in the digital space.

The programme is conducted fully online through recorded lectures, live sessions and digital study materials that students can access from anywhere. It is designed to provide both management knowledge and practical understanding of modern digital marketing tools and techniques used by businesses.

After completing the course, students can explore different career opportunities in digital marketing and related fields. At the entry level, roles include Creative Assistant, Content Strategist or Social Media Manager. With experience, students can move to roles such as Marketing Data Analyst, Community Manager or Content Marketing Manager. At advanced levels, they can aim for positions such as Digital Brand Manager, Creative Director or Head of Social Marketing.

Programme Offerings

ACCA (UK) accredited programme
WASC Accreditation (USA)
WES Recognition (Canada & USA)
QAA (UK) Accreditation
QS-ranked programmes
Live interactive sessions
Advanced Learning Management System
24/7 Academic support
Flexible Learning Format
Real-w

Eligibility Criteria

Candidates applying for the Online MBA in Digital Marketing Management at Amity University Online must meet the following eligibility criteria:

For Indian students, candidates must have completed graduation in any discipline from a recognised university with at least 40% marks in the last qualifying examination. Candidates with below 40% marks may need to qualify through an admission test.
For foreign students, candidates must have completed graduation from a recognised university and provide a Certificate of Equivalence from the Association of Indian Universities to apply in India.
Applicants should have a basic understanding of the English language.
The programme is suitable for marketers and brand managers who want to build skills in digital marketing.
Business managers, entrepreneurs and product owners looking to promote products and services through digital strategies can also apply.
Working professionals interested in career growth in the digital marketing field are eligible for the programme.

Admission Details

Admission to the Online MBA in Digital Marketing Management at Amity Online is conducted through an online application process. Candidates need to select the programme, submit the application form and complete the fee payment to confirm enrolment.

Application Details

Step 1: Programme Selection- Choose the Online MBA in Digital Marketing Management programme on the official website.

Step 2: Complete the Application Submission- Fill in personal, academic and contact details in the online application form.

Step 3: Fee Payment- Pay the programme fee through the secure online payment system.

Step 4: Registration- Submit the application and complete the registration process.

Step 5: Enrolment Confirmation- After submitting the application, candidates need to wait for their enrolment details and further guidance from the university.

The Syllabus

The syllabus of the Online MBA in Digital Marketing Management at Amity Online combines management studies with digital marketing concepts and strategies. Students learn about branding, customer analytics, social media marketing and performance marketing, along with core business subjects. The programme also includes project work to help students gain a practical understanding.

Managerial Economics
Statistics for Management
Professional Communication
Accounting for Managers
Marketing Management

Legal Aspects of Business
Business Research Methods
Financial Management
Human Resource Management
Conflict Resolution and Management

Digital Customer Analytics
Digital Journey with Brand Management
Minor Project
Performance Marketing
Professional Ethics
Social Media and Technology Marketing
Strategic Management

Digital Commerce: Reinventing Business Models
Digital Marketing
Major Project
Management in Action: Social, Economic and Ethical Issues
Marketing Analytics: Data Tools and Techniques

Evaluation Process

Amity Online uses the university's online examination system for its online programmes.

Exams are conducted online via a secure, proctored system on the student portal.
Mock tests are provided to help students understand the exam format and system.
Flexible time slots are available, allowing students to choose a convenient schedule.
Students are also assessed through assignments and internal evaluations during the course.