BBA Digital Marketing Hons at WPU School of Business, Pune Offline Course

The BBA in Digital Marketing at MIT-WPU is an interactive three-year undergraduate programme designed to prepare students for the rapidly evolving digital landscape. This programme combines fundamental business training with focused guidance in digital marketing strategies, tools, and analysis. Learners will explore key subjects such as search engine optimisation (SEO), social media promotion, content marketing, and data analysis. The programme emphasises hands-on learning through practical projects, internships, and collaborations with industry, ensuring that students gain real-world experience.

With a team of industry experts, the programme imparts insights into current trends and efficient strategies in digital marketing. Students also participate in workshops and seminars that enhance their abilities and comprehension.

After finishing the programme, graduates will have the analytical and strategic skills necessary to excel in various roles within the digital marketing sector. The BBA in Digital Marketing at MIT-WPU prepares students to become innovative professionals ready to meet the challenges of today's digital economy.

Major Tracks

• Principles of Marketing
• Business Statistics
• Managerial Economics
• AI and ML for Business
• SEO and SEM
• Social Media Marketing