Online Marketing Courses & Certifications

edX is an education platform providing courses in various fields such as biology, marketing, writing, law, electronics, languages and other fields to support the learners in entering the job market, changing fields, exploring new interests or gaining a promotion.

Consumer Behaviour course is being offered by edX to give the learners an introduction to the behavioural perspectives. The participants will learn about consumer behaviour, its connection with marketing and organization, brand differentiation and lifestyles, how digitalization has influenced consumer behaviour, marketing mix, positioning, segmentation, and their connection to the consumers. 

They will understand how consumers form brand perceptions, learn about it and create associations with it and the perception of the consumers while making decisions. They will be trained to apply consumer behaviour concepts to marketing realities, acknowledge the practical applicability of a subjective field like Consumer Behaviour. The Consumer Behaviour course provides for theoretical as well as the practical knowledge of Consumer Behaviour.

The Innovation Strategies for Electric Mobility course by EdX is an intermediate-level course under Business and Management. Candidates who join this program will learn about the various methods and tools which can be used to identify customer needs and the processes by which companies can launch these technological innovations. 

The Innovation Strategies for Electric Mobility certification program emphasise analysing how entrepreneurial thinking can aid in better innovation and benefit the companies. Besides that, the theoretical knowledge will be applied to a recent technological innovation from Germany, “The StreetScooter” which is an electric delivery vehicle of Deutsche Post DHL. 

Taught by reputed faculty like Frank T. Piller, Achim Kamper, Malte Brettel, Stefanie Paluch, Gunther Schuh, Daniel Wentzel and Torsten-Oliver Salge, the Innovation Strategies for Electric Mobility training is offered by RWTH Aachen University. It is a self-paced course that can be audited for free. It comes with pre-recorded video lectures and can be completed in six weeks. Candidates completing this course successfully will be eligible for a verified certificate of achievement. 

With today's massive amounts of customer data available, it's more important than ever for companies to properly gather and analyze this data. The Market Research, Consumer Insights, and Competitor Analysis online course develop important skills to interpret customer data and turn it into actionable business insights.

The Market Research, Consumer Insights, and Competitor Analysis training focuses on consumer needs. modern companies consider customer needs in order to stay successful and sustainable. Market analysis findings can help satisfy consumer needs by identifying opportunities, organizing marketing strategies, monitoring competition, and recognizing and addressing business problems. ideas that are not backed by data can have negative consequences.

The Market Research, Consumer Insights, and Competitor Analysis syllabus include customer behaviour and insight to analyse the need and behaviour of the customer while making a purchase. The program also includes competitor analysis and market trends to keep an eye on the updated market scenarios and competitors business moves.

The B2B Marketing Strategy [online] by Columbia Business School is a programme that will help the candidates add value to their B2B relationships in the field. Students will learn through the curriculum designed by the experienced faculty. The duration of the course is six weeks. Participants will learn about the contents of the course in online mode only. The programme will help you build and maintain a successful connection between the marketing and sales functions.

Additionally, B2B Marketing Strategy [online] certification provides beneficial resources to the working professionals as well. Candidates can upgrade their skills in the area. Participants can expect development in their careers after the course completion. Students can also expect increased exposure, more job or work opportunities, and salary hikes after the successful course completion.

Wharton's Revenue Analytics: Price Optimization online course is comprehensively designed to equip business professionals with the essential knowledge and skills to excel in revenue management and optimization. In the Revenue Analytics: Price Optimization certification by Emeritus, participants will dive into the world of data-driven decision-making, understanding how big data analytics is transforming revenue opportunities and leading to strategic business growth.

The Revenue Analytics: Price Optimization certification course offers practical experience in using various revenue management analytics techniques, enabling participants to tackle optimization challenges across diverse industries. By delving into statistical, optimization, and economic decision-making tools, participants learn to make informed business choices for maximising revenue and beating revenue goals.

In the wake of COVID-19, most face-to-face (F2F) training and education are being converted into online learning. The Digital Learning Toolkit online course provides you with the resources and tools to effectively create and lead online programs.

The Digital Learning Toolkit certification program will help you design an enjoyable and successful online learning experience for your students. The toolkit covers every dimension of delivering and creating digital media courses. Also, you will learn the optimum use of remote teaching techniques to engage your students.

FutureLearn’s Digital Learning Toolkit course will explore diverse topics, including web lecture recordings, learning analytics, blended learning design, learning theory, etc. During the five-week curriculum, you will become proficient in teaching your students digitally.

The Digital Learning Toolkit training by FutureLearn will also inspire you to experiment with various course ingredients like images, video, assignments, text, etc. Moreover, there are three joining options - Free (six-week audit), Upgrade (paid track for unlimited access and the certificate), and Unlimited (paid track for one-year access to hundreds of short-term courses, the completion certificate, unlimited access to any course you receive certification for, and more).

Sales management is the broader concept that selects means and methods by which a sales force, sales techniques, and sales operational strategies are built. Distribution management on the other hand is the manner by which the products and services are made available to the customers. Both of these concepts decide the strategies that shall be adopted to increase the sales of the company. These strategies are the backbone of any company that determines the gain or loss. Sales and distribution are inseparable parts of the entity. The certification course of Sales and Distribution Management provided by TCS iON shall guide the learner on both of these processes. 

The sales and Distribution Management online course is for the people who want to enter the sales domain of any company or the working professionals who desire to upgrade their skills. This is a self-paced course of 5 weeks and the learner must commit at least 5-6 hours per week to complete the course on time. The modules of the course shall provide the sales and distribution management knowledge from basic to advanced levels. After the completion of the course, the learner shall receive Sales and Distribution Management certification by TCS iON. 

Also, read 

Sales and Distribution management certification course by IIT Kharagpur

This course on ‘The Ultimate SEO and WordPress Training Course for Rank #1’ is offered by FutureLearn and it provides the learners a deep understanding of the technicalities of Search Engine Optimisation (SEO) and WordPress. It teaches the trainees to develop their knowledge to create the website structure and the procedures involved in increasing the ranking of the website on google. 

It is very important that the website’s visible to those who browse online, this improves the digital marketing chances of the website, its products, and services. This course reveals the nuances attached to this process of ranking and visibility. This is aided by the knowledge of SEO techniques and keyword optimisation. The SEO analytics and keyword optimization give a comprehensive interpretation of the google algorithms and help to explore the creation of backlinks. All these insights influence the content development for the website and have a positive impact on the content to be written based on the user experience. The expertise on SEO strategies includes indexing and building website architecture in a way that boosts the Wordpress website rankings and visibility. 

This course is instructed by the owner of the leading SEO agency Clickslice, who will lead the sessions and provide methodologies to enhance the digital marketing and train the learners to get their website on the first page of google. It gives the trainees an experience of the strategies the agency involves in their routine of digital marketing. The weekly study hours along with activities and progress tracking techniques provide a wholesome learning experience.

The Account-Based Marketing course by ISB is an executive programme offered through the online mode of learning. It helps candidates align sales and marketing functions to drive target acquisitions. The ABM model is seen to secure multi-fold growth in contract values and marketing investments for enterprises. 

Spread across five weeks of learning, ISB’s Account-Based Marketing course takes you through an interactive and first-hand experience of ABM tools. Other learning methods such as live examples, case studies, simulations, and projects are also employed to facilitate understanding in this vast subject of ABM study. Candidates are granted a certificate of completion issued by the Executive Education Centre of ISB- a leading B-School.

ISB’s Account-Based Marketing programme is taught by Professors DVR Seshadri and Piyush Kumar. Prof. DVR Seshadri is a Clinical full-time professor of Marketing and the Director of the Centre for Business Markets at ISB. Prof. Piyush Kumar is an Associate Professor of Marketing at the Terry College of Business and is the President of Statistics Inc.

The Quantitative Marketing Research online course is an introductory level program that can be attended by all the users who think that this course will benefit them. The syllabus includes- the concept of value, auctions, marketing research process, and cluster analysis are covered in depth by the tutors from IIMBx in this Quantitative Marketing Research certification. Assignments and activities will make the students learn thoroughly.

The certificate which is given at the end of the Quantitative Marketing Research training consists of the logo of the Indian Institute of Management Bangalore and the signature of the instructor from the same institution. The edX provides a verified certificate to all the candidates who belong to the verified track. 

This certificate given is also shareable by the participants to their portfolio or resume. It can highlight your profiles on various platforms like LinkedIn. The participants will also receive concessions and discounts on the Quantitative Marketing Research certification fees by applying for coupons, scholarships, and financial assistance.

There are two pathways in which enrolling in this course of edX is possible. One is the verified track, and the other is the audit track. During the audit mode, the candidates shall have limited time access to the course, but access becomes unlimited during the verified track.

The Boosting Productivity through the Tech Stack course is the 4th programme in Coursera’s Salesforce Sales Development Representative Professional Certificate track. In this programme, you’ll learn how you can boost your productivity using different tools to streamline your sales development representative workflow.

The Boosting Productivity through the Tech Stack online programme will introduce you to state-of-the-art sales software. It will enable you to achieve optimal results every single time. By the end of the programme, you’ll be able to formulate robust sales strategies to engage with potential leads effectively.

The Boosting Productivity through the Tech Stack training will provide you with the key skills to obtain a lucrative role in the non-technical side of the technology industry. This 100% online course is five weeks long and takes approximately 31 hours to finish. After completion, you can also get a certificate, provided you have paid for it. You can put this certificate to good use by attaching it to your CV/Resume or posting it on your LinkedIn profile.

The Marketing Analytics programme by Symbiosis Institute of Business Management, Pune provides skills and intelligence to the candidate in various concepts of marketing analysis domain which include decision making, business analytics, marketing, data types, variables, linear regression models, visualization techniques, normal distribution, market segmentation, perception mapping, applications of linear regression and point-to-scale data.

Marketing Analytics course provides knowledge on the concepts in marketing analysis that would help the candidate in making decisions in a business firm. This programme offers knowledge to the learner in the traditional as well as modern concepts in analytics. The participant will learn different types of data visualization techniques and explore the relation between the variables. The entire course is divided into 5 modules. The course is completely online.

The e-certificate is provided on the course completion. The candidate can share them with their resume or LinkedIn profile.  The marketing Analytics programme will help the candidates to understand the essential concepts of marketing analysis and helps them to face marketing challenges.

Organizations have access to a tremendous amount of data about customers and their preferences, buying behaviour, etc. But having access to all this data is of no use if marketers and decision-makers do not know how to interpret it and use it to justify and inform their decisions. The Marketing Analytics online course by Future Learn will teach you how to do just that. 

The Marketing Analytics online course will equip you with the tools you need to measure the efficiency of your customer and brand assets; calculate customer lifetime value; interpret regression analysis; and design experiments as a means to optimize and evaluate marketing campaigns.

The Marketing Analytics programme will benefit aspiring marketing professionals, and even practising marketing professionals who want to develop a career portfolio, grow their knowledge, and increase the effectiveness of their marketing campaigns. But anyone interested in learning the basics of marketing analytics will find this course useful.

A thorough assessment of the market focussing on the specific industry is marketing analysis. It shall help the business owners and board members understand and formulate such a strategy that shall help in the development of the business. Foundations of Marketing Analytics is a course offered by the ESSEC Business School for learners who are willing to be a part of the market analysis domain. 

Foundations of Marketing Analytics training is delivered by the experts on the online learning platform of Coursera. Candidates who are interested in the course can easily log in and start learning from the experts. This is an online course of 5 weeks and the classes for the course will be completed in approximately 5 hours. This is the two from a total of the four courses provided by ESSEC Business School on the platform in the domain of Strategic Business Analytics Specialization. Candidates will receive Foundations of Marketing Analytics certification by the ESSEC Business School and Coursera. 

The Social Media Marketing online course encompasses all the core concepts of social media marketing (SMM). The online course consists of primary SMM concepts such as marketing strategies for various social media channels, community building, CTRs, Facebook ads, ROI measurement, among others.

In addition, the certification course will cover a wide variety of social media channels. These will include topics on Facebook, LinkedIn, Twitter, and more. You will learn to create and execute campaigns for improved ROIs. 

The Social Media Marketing programme by Digital Vidya is a self-paced module which provides pre-recorded video presentations, made by trained SMM experts. The training course also offers real-time case studies, live instructor-led sessions, hands-on projects, and a discussion forum. 

Furthermore, you will work on a month-long project and take-home practical assignments in the Social Media Marketing certification course. You will also be undertaking a research-based internship, in which you have to work on weekly topic research. Upon satisfactory course completion, you will receive a ‘Social Media’ certification from Digital Vidya. 

As we know, social media has revolutionised the field of communication and has become a medium for both seeking and exchanging information among our peers. Social Media in Healthcare course by FutureLearn is meant to explore the challenges and opportunities of using social media to spread information during a mass epidemic. 

Furthermore, the candidates will get a chance to learn how to discern credible and useful information among the sea of misleading content. The course in Social Media in Healthcare: Opportunities and Challenges also discusses how medical authorities and hospitals can use social media in times of a crisis or emergency. The power of the social network and big data can change the field of healthcare. 

In addition, the FutureLearn online programme in Social Media in Healthcare has been developed by Taipei Medical University. It includes lessons by highly qualified instructors and researchers from the medical and healthcare fields. It is a suitable course for anyone who is interested in the healthcare field and wishes to learn about the impact of social media in healthcare. 

The Introduction to Social Media Marketing online training is designed to teach you the fundamental concepts of social media marketing. With the help of this course, you will study different aspects of social media marketing, its history, and the various social media channels. You will explore the scenario of digital marketing in detail.

During the Introduction to Social Media Marketing certification course, you will also learn how to determine your target audience, set success metrics and goals, and choose a channel that suits your needs. Moreover, you will be able to define your customer journey effectively. The course has plenty of readings, video lessons and quizzes for comprehensive learning.  

The Introduction to Social Media Marketing online course by Coursera will equip you with the necessary skills required to make your social media marketing measures more impactful. This programme is offered by Facebook and gives you the chance to earn a verified certificate upon completion.

The Social Media Management online programme, developed and delivered by Facebook, is a beginner-level course with a self-paced schedule. This programme is a part of the Facebook Social Media Marketing Specialisation offered by Coursera. Completely online, this course delivers its content through video lectures and reading.

In this Social Media Management certification training, you will learn key content creation and management skills. This includes managing and moderating your posts, setting up a content calendar, analysing data for iteration and insights, and enhancing the effectiveness of your posts. At the end of the programme, you’ll get to apply your newly acquired skills to a content management project.

By the end of the Social Media Management training, you will be proficient in content development, social media marketing, content management, and marketing content development. It takes approximately eleven hours to complete this training course. Your course instructor will be Anke Audenaert, who is one of the top instructors of Coursera. 

The Digital Marketing Certification Training course by Edureka will help you master the different facets of digital media to use them for effective marketing. You will learn skills like SEO, Keyword Planning, Google Analytics, Email Marketing, Search Engine Marketing (SEM), Affiliate Marketing, and Social Media Marketing (SMM). The training is designed to give you a strategic understanding and expertise in the digital marketing domain.

This Digital Marketing Certification Training course is tailored to meet the needs of freshers and professionals. You will understand the impact of digital marketing on brand and sales. This Digital Marketing Certification online Training will familiarise you with the best practices in Digital Marketing, and the tools and techniques used to facilitate business growth. Furthermore, the programme also covers budgeting, planning, reporting, and tracking innovative mechanisms for digital marketing and its benefits over traditional marketing methods. 

The Digital Marketing Certification Training programme comprises instructor-led live classes, to ensure continuous communication with the learners. The course will allow students to develop digital marketing strategies for B2B and B2C products through real-life case studies. On successful completion of this course, Edureka will award you the ‘Digital Marketing Professional’ certificate.

The Search Engine Marketing Certification encompasses all the necessary concepts of search engine marketing (SEM), such as pay-per-click (PPC), PPC campaigns, ad-writing techniques, performance tracking, understanding user psychology, SEM management, and more. These will help you understand how search engine marketing works, its best implementation methods, and generating profitable leads for your company.

The Search Engine Marketing Certification by Digital Vidya is a self-paced module, consisting of pre-recorded video presentations crafted by trained SEM experts. The course consists of instructor-led, live online classes, hands-on projects, real-time case studies, collaborative online sessions, and over 15,000 SEO tools. For practical learning, you will also work on a month-long project and some take-home projects to implement the acquired skills.

Furthermore, the Search Engine Marketing Certification training consists of a research-based internship, where you will do weekly research on topics. With proper submissions, you will write blog posts on Digital Vidya with your credentials. After satisfactory completion, you will receive the Search Engine Marketing online Certification program. 

The SEO Certification Course Training Online consists of all the key concepts of search engine optimisation (SEO) to help you become a fluent SEO professional. The course curriculum comprises the key components of SEO; such as the SEO framework, best on-page practices, SEO-friendly design, keyword research, and more. 

Moreover, the SEO Certification Course Training Online course by Digital Vidya is a self-paced curriculum, consisting of pre-recorded presentations and videos, crafted by SEO experts. The programme also has instructor-led, live online sessions, real-time case studies, hands-on projects, and a discussion forum, for an interactive learning session. The course also provides free SEO tools for hands-on experience. 

Moreover, the SEO Certification Course Training Online programme also provides a month-long project and take-home assignments to help you further implement the acquired skills. You will also avail of a research-based internship, where you will work on weekly topic research. Once you finish the training course, you can appear for CSEOM and CSEOP certification exams as well.

In the digital age, numerous mobile applications are being developed every day. While the app industry is booming, many developers think of monetising or selling their applications for a profit. The Marketing Your Android Apps online course will help candidates achieve this goal. 

In the Marketing Your Android Apps programme by edX, candidates will learn various types of promotion and monetisation strategies for their mobile applications. The course will establish the best practices for advertising and publishing mobile apps. The course is a collaboration between edX and Universidad Galileo and has expert faculty to help candidates gain maximum knowledge.

The Marketing Your Android Apps training is a five-week course that requires about six to eight hours a week of study time. It is an intermediate course in engineering designed for self-paced learning. Moreover, the programme curriculum will introduce business models for extracting maximum benefit from Google AdMob, Google’s mobile advertising platform designed specifically for mobile apps. The learners can join the programme by paying the prescribed fee and getting a certificate and unlimited access. They can also audit it for free for a limited period. 

Blogging & Content Marketing Course is a 5 weeks certified program, The course includes a brief introduction to blogging, different types of blogs available on the internet, and technical requirements to run and manage a blog. The course covers monetizing and managing blogs through different marketing techniques.

The Blogging & Content Marketing Course training covers effective writing, research on the topic of content, making attractive headlines, and tailoring content. The course focuses on content marketing with the help of various platforms and mediums including email marketing, influencer marketing, social media marketing, and other lead generation tactics to generate more and more traffic and revenue.

The Blogging & Content Marketing Course syllabus explores blogging as well as vlogging which covers popular content medium-video. The course describes vlogging and its importance along with tools and techniques required for vlogging. The course also compares vlogging with blogging with different aspects and discusses the importance of both.

If you need a course in understanding how to begin advertising on Facebook and Instagram, the Fundamentals of Social Media Advertising programme is an excellent course for you. It dives deep into the paid advertising on social media, offering step-by-step guidelines through the whole process. At the end of this course, you will be able to create a social media ad, learn how to collaborate using creative briefs, and understand what makes a social media ad effective. 

Fundamentals of Social Media Advertising online course is the third course in the ‘Facebook Social Media Marketing’ course series. It is a beginner course that doesn’t have many entry requirements before joining. All you need is a Facebook account, an Instagram account, and basic internet navigation skills. 

Facebook’s Daniel Kob will teach the Fundamentals of Social Media Advertising certification. It is a five-week course which needs a total study time of about ten hours. 

Advertising with Meta program helps to understand how to create and manage your ads on social media platforms using Facebook Ad Manager. You will learn about selecting ad objectives, budget, placement, and target audience that align with your unique goals. Then, you’ll be able to build an ad that suits your campaign goals and target audience and know which components to monitor for optimising your campaign’s results. 

Advertising with Meta online course is part of the ‘Facebook Social Media Marketing’ training series. The programme has been designed by Facebook, with Entrepreneur and Marketing Leader Daniel Kob as the educator. You do not need any special skills or training to join. However, it is recommended that you complete the previous training courses in the series. 

Advertising with Meta certification is 100% online and self-paced. You can set your preferable deadlines and even reschedule them if necessary. This curriculum is the fourth one in this series and requires nearly 13 hours for completion.