Online Marketing Courses & Certifications

This course on ‘The Ultimate SEO and WordPress Training Course for Rank #1’ is offered by FutureLearn and it provides the learners a deep understanding of the technicalities of Search Engine Optimisation (SEO) and WordPress. It teaches the trainees to develop their knowledge to create the website structure and the procedures involved in increasing the ranking of the website on google. 

It is very important that the website’s visible to those who browse online, this improves the digital marketing chances of the website, its products, and services. This course reveals the nuances attached to this process of ranking and visibility. This is aided by the knowledge of SEO techniques and keyword optimisation. The SEO analytics and keyword optimization give a comprehensive interpretation of the google algorithms and help to explore the creation of backlinks. All these insights influence the content development for the website and have a positive impact on the content to be written based on the user experience. The expertise on SEO strategies includes indexing and building website architecture in a way that boosts the Wordpress website rankings and visibility. 

This course is instructed by the owner of the leading SEO agency Clickslice, who will lead the sessions and provide methodologies to enhance the digital marketing and train the learners to get their website on the first page of google. It gives the trainees an experience of the strategies the agency involves in their routine of digital marketing. The weekly study hours along with activities and progress tracking techniques provide a wholesome learning experience.

The Marketing Analytics programme by Symbiosis Institute of Business Management, Pune provides skills and intelligence to the candidate in various concepts of marketing analysis domain which include decision making, business analytics, marketing, data types, variables, linear regression models, visualization techniques, normal distribution, market segmentation, perception mapping, applications of linear regression and point-to-scale data.

Marketing Analytics course provides knowledge on the concepts in marketing analysis that would help the candidate in making decisions in a business firm. This programme offers knowledge to the learner in the traditional as well as modern concepts in analytics. The participant will learn different types of data visualization techniques and explore the relation between the variables. The entire course is divided into 5 modules. The course is completely online.

The e-certificate is provided on the course completion. The candidate can share them with their resume or LinkedIn profile.  The marketing Analytics programme will help the candidates to understand the essential concepts of marketing analysis and helps them to face marketing challenges.

Organizations have access to a tremendous amount of data about customers and their preferences, buying behaviour, etc. But having access to all this data is of no use if marketers and decision-makers do not know how to interpret it and use it to justify and inform their decisions. The Marketing Analytics online course by Future Learn will teach you how to do just that. 

The Marketing Analytics online course will equip you with the tools you need to measure the efficiency of your customer and brand assets; calculate customer lifetime value; interpret regression analysis; and design experiments as a means to optimize and evaluate marketing campaigns.

The Marketing Analytics programme will benefit aspiring marketing professionals, and even practising marketing professionals who want to develop a career portfolio, grow their knowledge, and increase the effectiveness of their marketing campaigns. But anyone interested in learning the basics of marketing analytics will find this course useful.

The Social Media Marketing online course encompasses all the core concepts of social media marketing (SMM). The online course consists of primary SMM concepts such as marketing strategies for various social media channels, community building, CTRs, Facebook ads, ROI measurement, among others.

In addition, the certification course will cover a wide variety of social media channels. These will include topics on Facebook, LinkedIn, Twitter, and more. You will learn to create and execute campaigns for improved ROIs. 

The Social Media Marketing programme by Digital Vidya is a self-paced module which provides pre-recorded video presentations, made by trained SMM experts. The training course also offers real-time case studies, live instructor-led sessions, hands-on projects, and a discussion forum. 

Furthermore, you will work on a month-long project and take-home practical assignments in the Social Media Marketing certification course. You will also be undertaking a research-based internship, in which you have to work on weekly topic research. Upon satisfactory course completion, you will receive a ‘Social Media’ certification from Digital Vidya. 

As we know, social media has revolutionised the field of communication and has become a medium for both seeking and exchanging information among our peers. Social Media in Healthcare course by FutureLearn is meant to explore the challenges and opportunities of using social media to spread information during a mass epidemic. 

Furthermore, the candidates will get a chance to learn how to discern credible and useful information among the sea of misleading content. The course in Social Media in Healthcare: Opportunities and Challenges also discusses how medical authorities and hospitals can use social media in times of a crisis or emergency. The power of the social network and big data can change the field of healthcare. 

In addition, the FutureLearn online programme in Social Media in Healthcare has been developed by Taipei Medical University. It includes lessons by highly qualified instructors and researchers from the medical and healthcare fields. It is a suitable course for anyone who is interested in the healthcare field and wishes to learn about the impact of social media in healthcare. 

The Introduction to Social Media Marketing online training is designed to teach you the fundamental concepts of social media marketing. With the help of this course, you will study different aspects of social media marketing, its history, and the various social media channels. You will explore the scenario of digital marketing in detail.

During the Introduction to Social Media Marketing certification course, you will also learn how to determine your target audience, set success metrics and goals, and choose a channel that suits your needs. Moreover, you will be able to define your customer journey effectively. The course has plenty of readings, video lessons and quizzes for comprehensive learning.  

The Introduction to Social Media Marketing online course by Coursera will equip you with the necessary skills required to make your social media marketing measures more impactful. This programme is offered by Facebook and gives you the chance to earn a verified certificate upon completion.

The Social Media Management online programme, developed and delivered by Facebook, is a beginner-level course with a self-paced schedule. This programme is a part of the Facebook Social Media Marketing Specialisation offered by Coursera. Completely online, this course delivers its content through video lectures and reading.

In this Social Media Management certification training, you will learn key content creation and management skills. This includes managing and moderating your posts, setting up a content calendar, analysing data for iteration and insights, and enhancing the effectiveness of your posts. At the end of the programme, you’ll get to apply your newly acquired skills to a content management project.

By the end of the Social Media Management training, you will be proficient in content development, social media marketing, content management, and marketing content development. It takes approximately eleven hours to complete this training course. Your course instructor will be Anke Audenaert, who is one of the top instructors of Coursera. 

Branding and Customer Experience are two such concepts that have been part of every organization that is either producing or providing services to the customers. These are the foundational concepts that must be considered and worked upon constantly for better results. Branding is the unique name and symbol of an organization that separates it from the rest of the competitors or companies. While customer experience is the process of surveying, interacting, and enhancing customer interaction with the organization. Though these two processes have different functionaries, the course of  Branding and Customer Experience shall interlink the two processes and will help the candidate broaden their knowledge and skills. 

Branding and Customer Experience training is delivered by the IE Business School on the online learning platform Coursera. They will be trained through videos, reading material, quizzes, and a capstone project. This is a 5-week course with flexible deadlines and the classes for the same will be completed within the time frame of 11 hours. The candidates opting for the certification mode will get Branding and Customer Experience certification by IE Business School and Coursera at the end of the course. 

Also, Read

• Advanced Management Certification in Transformational Customer Experience Management
• Executive Development Programme in Managing Products and Branding

In this Market Segmentation Analysis certification course, candidates will be able to investigate how to use measurable ideas into the association's division procedure for like they will know about the progressive grouping and parcelling strategies and exploratory information examination and biclustering and to blend models and also about the relapse models. 

This Market Segmentation Analysis program empowers the learner to direct the client division examination where the candidate can recreate the computations and representations exhibited in the client division models by downloading the information and the R code. 

This Market Segmentation Analysis online course manages candidates to go through the whole cycle of market division investigation and offers a ten-venture measure that makes client division effective and coordinated. The duration of the course is 5 weeks. Candidates will have to put in their efforts of 6-8 hours per week in order to gain the proper understanding of this course. The candidate will be provided with a verified certificate and experienced teachers.

A Complete Affiliate Marketing Course is an online programme on Affiliate Marketing designed by experienced industry experts for beginner and intermediate level students. Through the programme, the students will build marketing skills and expertise and get placed in better career options with the certification provided by Board Infinity. The curriculum of A Complete Affiliate Marketing Course Online Training will equip the learners with a thorough understanding of the various digital marketing platforms for advertising and creating marketing strategies to bring traffic and visibility. 

A Complete Affiliate Marketing Course Programme will guide the students on marketing and will introduce them to different tools and techniques such as Google Display Network, Semrush, Google Keyword Planner and many more. 

The B2B Marketing certification is an exclusive development of the Indian Institute of Management, Ahmedabad. The nature of B2B transactions is very complicated, so managers have to possess an understanding, learning, and adaptation, for fighting off the challenges that are faced by businesses today. So managers need to learn everything that they require to combat the above situations.

B2B Marketing certification syllabus encompasses several topics like understanding organisational needs, leveraging marketing channels segmenting and targeting markets, and targeting sales performance, focusing on efficiency and effectiveness, and more.

B2B Marketing training is a Manager centric approach that offers marketing concepts, tools, and techniques for resolving business problems. Also, the participants can have a look at the contemporary marketing issues in business like downturns, social network management, and also addressing change. The certificate can be achieved by those candidates who have completed attending a minimum of 80% of the sessions held virtually.

Also Read:
Marketing Certification Courses

Management of Field Sales by Swayam is a undergraduate and postgraduate level program in sales management. The main objective of the course is to familiarise you with different methods in how to identify opportunities and how to convert those into sales. These methods will be taught using theoretical concepts and practical illustrations.

After attending the Management of Field Sales online course, you will be proficient in various sales techniques, processes, and models. You will also know how to develop personal selling competencies as well as strategies for managing your own sales team. This course falls under the Management and marketing studies category.

Management of Field Sales online program is an AICTE approved faculty development program. Moreover, access to course content is free of cost. An e-certificate is also issued if you complete the course and submit all the assignments. Clearing a final proctored exam is also a requisite for certification.

Groundwork for Success in Sales Development online course is the first course in the ‘Salesforce Sales Development Representative’ course series. It is an introductory training program that will teach you the roles of Sales Development Representative or SDR at any technology-related company.  

You will learn to develop a professional mindset that is supported by strategic thinking, task prioritization, emotional literacy, and time management. It will provide you with all the necessary skills to jumpstart your career in the non-technical side of the tech industry. 

Since the Groundwork for Success in Sales Development online course is beginner level, there aren’t technical prerequisites required to join. You need to have writing, speaking, and computer skills and a penchant for learning. 

The groundwork for Success in Sales Development training is a 100% digital course and takes about 19 hours to complete. It is offered by Salesforce and SV Academy and offers certification as well. You can either join the course for free or pay the subscription fee and enjoy additional benefits.  

The Foundations for Interviewing with Confidence course is being offered with a goal to help you build a professional tech sales portfolio. To get the most out of it, you should complete the first course on the track wherein this course being the second of the Salesforce Sales Development Representative Professional Certificate.

To become a tech sales professional, you must learn to leverage your professional and personal brand. The Foundations for Interviewing with Confidence programme can help you do that. Moreover, you will develop skills that will enable you to ace your interviews and leave lasting impressions on your future employers. With such skills, you can quickly launch your tech career in a fast-growing industry.

The Foundations for Interviewing with Confidence programme is a four-week training course that you can navigate at your own pace and convenience. If you opt for the paid option, a certificate will also be provided at course completion. This certification will help you supplement your CV/Resume and display your skills to an industry recruiter.

The Services Marketing: A Practical Approach course is a four-week-long online programme that teaches a blend of services marketing and marketing management concepts. You will study the basics of services marketing from a practical viewpoint. This course emphasises the fulfilment of customers’ needs, which is central to running a thriving business.

The Services Marketing: A Practical Approach programme by Swayam is designed by the Indian Institute of Technology (IIT), Kharagpur. The course aims to deliver extensive knowledge through exclusive video lectures, case studies and assignments. The curriculum is divided into 20 modules. With the help of this course, you will become proficient in services marketing concepts enabling you to manage a service business better or set up a new one.

The Services Marketing: A Practical Approach certification course is a Faculty Development Programme (FDP) approved by the AICTE. You can also participate and interact with fellow learners and faculty via the discussion forum.

The ‘Artificial Intelligence (AI) in Hospitality: Challenges and Business Opportunities’ online course is developed by the ‘Swiss Education Group’ and offered by the online educational platform FutureLearn. The course is scheduled for a period of four weeks with weekly four hours for study. This online course is an exploration of AI potential in the hospitality business and the business challenges it has created. It delves into the concepts of cost reduction, increasing the rate of customer satisfaction, and inventing modern techniques for front office and housekeeping.

This ten hours course allows the candidates to discover the possibilities of digitization in hospitality and the scope of innovation that becomes the future of the hospitality industry. The course educators for the ‘Artificial Intelligence (AI) in Hospitality: Challenges and Business Opportunities’ online programme are Antoine Casanova-Mazet (Digital Entrepreneur and lecturer at Hotel Institute of Montreux) and Hawah Mahmoudi (Career coach and Alumni Coordinator).

Artificial Intelligence in Marketing Certification is an introduction to Marketing of the new age, as we all know that AI is everywhere now! By harnessing the power of Artificial Intelligence there has been amazing growth potential to cash in and opportunities for enhancing marketing with AI are always expanding exponentially as with other new age technologies.

Artificial Intelligence in Marketing Training helps the candidate understand how businesses can use AI tools to drive their success and gain sustainable competitive advantages. What are the challenges faced by businesses and companies as they implement Artificial Intelligence (AI) into their marketing strategies?

All students get Artificial Intelligence in Marketing Certification developed by the Darden School of Business at the University of Virginia and provided by Coursera.

This course of Certificate Course in Advanced Digital Marketing by the National Institute of Electronics and Information Technology, Delhi provides the candidates with introductory information about making it big in the world of digital marketing. The candidates will learn how to set up pages on Facebook and make them grow by targeting the right audience using tools such as Facebook Ads and MASTER Facebook ads manager. Candidates will also master the setting up of a YouTube channel and make it grow among the masses. They will learn to create video and display ad formats as well. 

The Certificate Course in Advanced Digital Marketing training course offered by the National Institute of Electronics and Information Technology, Delhi will be running for about 4 weeks, and the students need to give two hours daily for studying this course, that is from 3:30 PM to 5:30 PM. This course will also give the students the facility of live online classes, so the module can be accessed anytime and from any place. 

The course of Digital Marketing developed by the National Institute of Electronics and Information Technology gives a great learning chance to all the candidates who are interested in the area of marketing and aspects related to it. The duration of this Digital Marketing certification programme is 4 weeks. Students have to spend 2 hours each day pursuing this curriculum. 

The programme offered here is a 100 percent online learning course. Students will learn about the different areas of Digital Marketing online course and processes required for its functioning. Learners will gain basic knowledge about the marketing plan and search engines. Students will gain valuable experience which is necessarily required for being a professional in the field. Digital Marketing training certification course is presented by NIELIT [National Institute of Electronics and Information Technology]. Students will understand the tips and tricks required for being successful in the field. The course will help the candidate in learning about the fundamental tools and building the strategy techniques which are extremely important for being professional in the field.

The Digital Marketing – Strategies & Channels online course explores the various tactics, strategies, and channels for effective online marketing. The curriculum breaks down multiple aspects of digital marketing and explains in detail how each concept works. One of Germany’s leading digital marketing experts, Professor Seitz, will explain the program’s topics to help you understand in the best way possible.

The Digital Marketing – Strategies & Channels certification syllabus covers several strategies such as content marketing, engagement marketing, and experience marketing. You will gain a deeper understanding of how social media platforms influence digital marketing and the niche contribution each forum brings. Whether you want to learn about organic Facebook search, conquer search engine marketing, or explore email and native advertising, this course covers it all and much more. 

Furthermore, this four-week Digital Marketing – Strategies & Channels program offers in-depth course material, assignments, flexible time management, and the opportunity to interact with a global community. You can choose your own learning pace and boost your CV with certification. 

Digital Marketing – Critical Success Factors program is an online course that explores the critical factors seen in every successful marketing strategy. You will learn how to plan, design and conduct online marketing activities and learn about the new marketing reality. The course will also introduce you to an effective marketer’s different mindsets, such as performance-driven operation and agile marketing. 

Moreover, you will learn what makes a marketing campaign ideal, improve conversions, and measure success. Digital Marketing – Critical Success Factors online course uses many learning tools such as fun and challenging assignments and video lectures. You can complete the course as per your timing and will receive a Certificate of Participation upon completion.  

Your course instructor will be Jürgen Seitz, a leading digital market expert in Germany. Digital Marketing – Critical Success Factors training program is ideal for anyone looking to learn digital marketing concepts. You will receive multiple tips to improve your daily marketing efforts. 

The Digital Marketing for Hoteliers online course is offered at the online education platform FutureLearn and is developed by the Swiss Education Group, a private hospitality educator. The course modules are lined up for four weeks with four hours of sessions every week. The study is learning how to analyse the hotel’s website and examining the customer’s actions both online and offline. The course helps the candidates know about the kinds of target markets, their requirements, data administration, and reviewing those results. 

The course will allow the learners to explore customised marketing strategies and narratives for media along with discovering the role of online travel agencies in the hotel industry and ways to strengthen the connections with them. This business management course will assist the development of expertise in leadership and entrepreneurship while combining the knowledge of digital marketing for the field of hotel and hospitality. The expert guidance for this course is provided by the assistant dean of the Hotel Institute of Montreux, Claire Jollain, and the lecturer's Peter Slade, Ben Smith, Antoine Casanova-Mazet.

This course is offered by the online educational platform FutureLearn as a part of the How to Start Your Own SEO Agency: From SEO Basics to Turning a Profit ExpertTrack. This short-term certification course is guided by Joshua George, founder, and owner of ClickSlice which is a leading SEO agency. 

Expertise in Search Engine Optimisation (SEO) techniques has become an indispensable aspect of digital marketing and data visualisation. It is necessary for the optimisation of any website. Its inevitable nature has opened the scope for vital business opportunities for profit.

Hence this online course provides insights on how to begin an SEO business from the basics.

The learners are taught about Search Engine Optimisation (SEO) and how to outsource it, they are also given the knowledge of using a hybrid option of SEO and outsourcing. The How To Start and Run Your Own SEO Business From Home: The Complete Blueprint online course also instils the inspiration required to start a new business.

After establishing the business, the candidates are taught to find clients, name the business and frame the prospects of the business and the required business analytics. The online programme gives information on the six basic elements that render a website successful. It helps the trainees identify the SEO workflow process and provides the distinction between national and local SEO.

An overview of the client attraction strategies, organic listing, and cold emails along with the three different pricing levels to charge the clients depending on the data and the value provided is done during the course of instruction. The course objectives include knowledge on invoice setting up and sending techniques, and ways to tackle customer grievances, and strategies to keep them satisfied. Various forms of reporting and result determination are taught during the training process which yields successful business implications.