Online Marketing Courses & Certifications

If you need a course in understanding how to begin advertising on Facebook and Instagram, the Fundamentals of Social Media Advertising programme is an excellent course for you. It dives deep into the paid advertising on social media, offering step-by-step guidelines through the whole process. At the end of this course, you will be able to create a social media ad, learn how to collaborate using creative briefs, and understand what makes a social media ad effective. 

Fundamentals of Social Media Advertising online course is the third course in the ‘Facebook Social Media Marketing’ course series. It is a beginner course that doesn’t have many entry requirements before joining. All you need is a Facebook account, an Instagram account, and basic internet navigation skills. 

Facebook’s Daniel Kob will teach the Fundamentals of Social Media Advertising certification. It is a five-week course which needs a total study time of about ten hours. 

Advertising with Meta program helps to understand how to create and manage your ads on social media platforms using Facebook Ad Manager. You will learn about selecting ad objectives, budget, placement, and target audience that align with your unique goals. Then, you’ll be able to build an ad that suits your campaign goals and target audience and know which components to monitor for optimising your campaign’s results. 

Advertising with Meta online course is part of the ‘Facebook Social Media Marketing’ training series. The programme has been designed by Facebook, with Entrepreneur and Marketing Leader Daniel Kob as the educator. You do not need any special skills or training to join. However, it is recommended that you complete the previous training courses in the series. 

Advertising with Meta certification is 100% online and self-paced. You can set your preferable deadlines and even reschedule them if necessary. This curriculum is the fourth one in this series and requires nearly 13 hours for completion. 

The Account-Based Marketing course by ISB is an executive programme offered through the online mode of learning. It helps candidates align sales and marketing functions to drive target acquisitions. The ABM model is seen to secure multi-fold growth in contract values and marketing investments for enterprises. 

Spread across five weeks of learning, ISB’s Account-Based Marketing course takes you through an interactive and first-hand experience of ABM tools. Other learning methods such as live examples, case studies, simulations, and projects are also employed to facilitate understanding in this vast subject of ABM study. Candidates are granted a certificate of completion issued by the Executive Education Centre of ISB- a leading B-School.

ISB’s Account-Based Marketing programme is taught by Professors DVR Seshadri and Piyush Kumar. Prof. DVR Seshadri is a Clinical full-time professor of Marketing and the Director of the Centre for Business Markets at ISB. Prof. Piyush Kumar is an Associate Professor of Marketing at the Terry College of Business and is the President of Statistics Inc.

The Quantitative Marketing Research online course is an introductory level program that can be attended by all the users who think that this course will benefit them. The syllabus includes- the concept of value, auctions, marketing research process, and cluster analysis are covered in depth by the tutors from IIMBx in this Quantitative Marketing Research certification. Assignments and activities will make the students learn thoroughly.

The certificate which is given at the end of the Quantitative Marketing Research training consists of the logo of the Indian Institute of Management Bangalore and the signature of the instructor from the same institution. The edX provides a verified certificate to all the candidates who belong to the verified track. 

This certificate given is also shareable by the participants to their portfolio or resume. It can highlight your profiles on various platforms like LinkedIn. The participants will also receive concessions and discounts on the Quantitative Marketing Research certification fees by applying for coupons, scholarships, and financial assistance.

There are two pathways in which enrolling in this course of edX is possible. One is the verified track, and the other is the audit track. During the audit mode, the candidates shall have limited time access to the course, but access becomes unlimited during the verified track.

The Boosting Productivity through the Tech Stack course is the 4th programme in Coursera’s Salesforce Sales Development Representative Professional Certificate track. In this programme, you’ll learn how you can boost your productivity using different tools to streamline your sales development representative workflow.

The Boosting Productivity through the Tech Stack online programme will introduce you to state-of-the-art sales software. It will enable you to achieve optimal results every single time. By the end of the programme, you’ll be able to formulate robust sales strategies to engage with potential leads effectively.

The Boosting Productivity through the Tech Stack training will provide you with the key skills to obtain a lucrative role in the non-technical side of the technology industry. This 100% online course is five weeks long and takes approximately 31 hours to finish. After completion, you can also get a certificate, provided you have paid for it. You can put this certificate to good use by attaching it to your CV/Resume or posting it on your LinkedIn profile.

The Marketing Analytics programme by Symbiosis Institute of Business Management, Pune provides skills and intelligence to the candidate in various concepts of marketing analysis domain which include decision making, business analytics, marketing, data types, variables, linear regression models, visualization techniques, normal distribution, market segmentation, perception mapping, applications of linear regression and point-to-scale data.

Marketing Analytics course provides knowledge on the concepts in marketing analysis that would help the candidate in making decisions in a business firm. This programme offers knowledge to the learner in the traditional as well as modern concepts in analytics. The participant will learn different types of data visualization techniques and explore the relation between the variables. The entire course is divided into 5 modules. The course is completely online.

The e-certificate is provided on the course completion. The candidate can share them with their resume or LinkedIn profile.  The marketing Analytics programme will help the candidates to understand the essential concepts of marketing analysis and helps them to face marketing challenges.

A thorough assessment of the market focussing on the specific industry is marketing analysis. It shall help the business owners and board members understand and formulate such a strategy that shall help in the development of the business. Foundations of Marketing Analytics is a course offered by the ESSEC Business School for learners who are willing to be a part of the market analysis domain. 

Foundations of Marketing Analytics training is delivered by the experts on the online learning platform of Coursera. Candidates who are interested in the course can easily log in and start learning from the experts. This is an online course of 5 weeks and the classes for the course will be completed in approximately 5 hours. This is the two from a total of the four courses provided by ESSEC Business School on the platform in the domain of Strategic Business Analytics Specialization. Candidates will receive Foundations of Marketing Analytics certification by the ESSEC Business School and Coursera. 

Organizations have access to a tremendous amount of data about customers and their preferences, buying behaviour, etc. But having access to all this data is of no use if marketers and decision-makers do not know how to interpret it and use it to justify and inform their decisions. The Marketing Analytics online course by Future Learn will teach you how to do just that. 

The Marketing Analytics online course will equip you with the tools you need to measure the efficiency of your customer and brand assets; calculate customer lifetime value; interpret regression analysis; and design experiments as a means to optimize and evaluate marketing campaigns.

The Marketing Analytics programme will benefit aspiring marketing professionals, and even practising marketing professionals who want to develop a career portfolio, grow their knowledge, and increase the effectiveness of their marketing campaigns. But anyone interested in learning the basics of marketing analytics will find this course useful.

The Social Media Marketing online course encompasses all the core concepts of social media marketing (SMM). The online course consists of primary SMM concepts such as marketing strategies for various social media channels, community building, CTRs, Facebook ads, ROI measurement, among others.

In addition, the certification course will cover a wide variety of social media channels. These will include topics on Facebook, LinkedIn, Twitter, and more. You will learn to create and execute campaigns for improved ROIs. 

The Social Media Marketing programme by Digital Vidya is a self-paced module which provides pre-recorded video presentations, made by trained SMM experts. The training course also offers real-time case studies, live instructor-led sessions, hands-on projects, and a discussion forum. 

Furthermore, you will work on a month-long project and take-home practical assignments in the Social Media Marketing certification course. You will also be undertaking a research-based internship, in which you have to work on weekly topic research. Upon satisfactory course completion, you will receive a ‘Social Media’ certification from Digital Vidya. 

The Introduction to Social Media Marketing online training is designed to teach you the fundamental concepts of social media marketing. With the help of this course, you will study different aspects of social media marketing, its history, and the various social media channels. You will explore the scenario of digital marketing in detail.

During the Introduction to Social Media Marketing certification course, you will also learn how to determine your target audience, set success metrics and goals, and choose a channel that suits your needs. Moreover, you will be able to define your customer journey effectively. The course has plenty of readings, video lessons and quizzes for comprehensive learning.  

The Introduction to Social Media Marketing online course by Coursera will equip you with the necessary skills required to make your social media marketing measures more impactful. This programme is offered by Facebook and gives you the chance to earn a verified certificate upon completion.

The Social Media Management online programme, developed and delivered by Facebook, is a beginner-level course with a self-paced schedule. This programme is a part of the Facebook Social Media Marketing Specialisation offered by Coursera. Completely online, this course delivers its content through video lectures and reading.

In this Social Media Management certification training, you will learn key content creation and management skills. This includes managing and moderating your posts, setting up a content calendar, analysing data for iteration and insights, and enhancing the effectiveness of your posts. At the end of the programme, you’ll get to apply your newly acquired skills to a content management project.

By the end of the Social Media Management training, you will be proficient in content development, social media marketing, content management, and marketing content development. It takes approximately eleven hours to complete this training course. Your course instructor will be Anke Audenaert, who is one of the top instructors of Coursera. 

As we know, social media has revolutionised the field of communication and has become a medium for both seeking and exchanging information among our peers. Social Media in Healthcare course by FutureLearn is meant to explore the challenges and opportunities of using social media to spread information during a mass epidemic. 

Furthermore, the candidates will get a chance to learn how to discern credible and useful information among the sea of misleading content. The course in Social Media in Healthcare: Opportunities and Challenges also discusses how medical authorities and hospitals can use social media in times of a crisis or emergency. The power of the social network and big data can change the field of healthcare. 

In addition, the FutureLearn online programme in Social Media in Healthcare has been developed by Taipei Medical University. It includes lessons by highly qualified instructors and researchers from the medical and healthcare fields. It is a suitable course for anyone who is interested in the healthcare field and wishes to learn about the impact of social media in healthcare. 

The B2B Marketing certification is an exclusive development of the Indian Institute of Management, Ahmedabad. The nature of B2B transactions is very complicated, so managers have to possess an understanding, learning, and adaptation, for fighting off the challenges that are faced by businesses today. So managers need to learn everything that they require to combat the above situations.

B2B Marketing certification syllabus encompasses several topics like understanding organisational needs, leveraging marketing channels segmenting and targeting markets, and targeting sales performance, focusing on efficiency and effectiveness, and more.

B2B Marketing training is a Manager centric approach that offers marketing concepts, tools, and techniques for resolving business problems. Also, the participants can have a look at the contemporary marketing issues in business like downturns, social network management, and also addressing change. The certificate can be achieved by those candidates who have completed attending a minimum of 80% of the sessions held virtually.

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Marketing Certification Courses

Effectual writing is a significant business skill, particularly for networking. edX’s Using Email for Networking in English course is designed to teach how to use strong writing skills to enhance your email communication, which is used most widely in the scope of business. You will study the step-by-step process of writing impressive emails to capture the reader’s attention.

With lessons from the Using Email for Networking in English MOOC at edX, you will study strategies for writing efficacious emails. You will learn appealing English vocabulary that you can include in your messages and techniques to write effective subject lines.

Moreover, Using Email for Networking in English online course will teach you how to create unique messages for diverse target groups to become aware of the tone to be used. Understanding when to be informal or formal is critical in getting your message across. This course will help you gain that level of understanding. The online programme can be taken by the learners in two modes; paid and free. In the free audit mode, the candidates will have access to the programme only for a limited period. 

The ‘Artificial Intelligence (AI) in Hospitality: Challenges and Business Opportunities’ online course is developed by the ‘Swiss Education Group’ and offered by the online educational platform FutureLearn. The course is scheduled for a period of four weeks with weekly four hours for study. This online course is an exploration of AI potential in the hospitality business and the business challenges it has created. It delves into the concepts of cost reduction, increasing the rate of customer satisfaction, and inventing modern techniques for front office and housekeeping.

This ten hours course allows the candidates to discover the possibilities of digitization in hospitality and the scope of innovation that becomes the future of the hospitality industry. The course educators for the ‘Artificial Intelligence (AI) in Hospitality: Challenges and Business Opportunities’ online programme are Antoine Casanova-Mazet (Digital Entrepreneur and lecturer at Hotel Institute of Montreux) and Hawah Mahmoudi (Career coach and Alumni Coordinator).

The course of Digital Marketing developed by the National Institute of Electronics and Information Technology gives a great learning chance to all the candidates who are interested in the area of marketing and aspects related to it. The duration of this Digital Marketing certification programme is 4 weeks. Students have to spend 2 hours each day pursuing this curriculum. 

The programme offered here is a 100 percent online learning course. Students will learn about the different areas of Digital Marketing online course and processes required for its functioning. Learners will gain basic knowledge about the marketing plan and search engines. Students will gain valuable experience which is necessarily required for being a professional in the field. Digital Marketing training certification course is presented by NIELIT [National Institute of Electronics and Information Technology]. Students will understand the tips and tricks required for being successful in the field. The course will help the candidate in learning about the fundamental tools and building the strategy techniques which are extremely important for being professional in the field.

This course of Certificate Course in Advanced Digital Marketing by the National Institute of Electronics and Information Technology, Delhi provides the candidates with introductory information about making it big in the world of digital marketing. The candidates will learn how to set up pages on Facebook and make them grow by targeting the right audience using tools such as Facebook Ads and MASTER Facebook ads manager. Candidates will also master the setting up of a YouTube channel and make it grow among the masses. They will learn to create video and display ad formats as well. 

The Certificate Course in Advanced Digital Marketing training course offered by the National Institute of Electronics and Information Technology, Delhi will be running for about 4 weeks, and the students need to give two hours daily for studying this course, that is from 3:30 PM to 5:30 PM. This course will also give the students the facility of live online classes, so the module can be accessed anytime and from any place. 

The Digital Marketing – Strategies & Channels online course explores the various tactics, strategies, and channels for effective online marketing. The curriculum breaks down multiple aspects of digital marketing and explains in detail how each concept works. One of Germany’s leading digital marketing experts, Professor Seitz, will explain the program’s topics to help you understand in the best way possible.

The Digital Marketing – Strategies & Channels certification syllabus covers several strategies such as content marketing, engagement marketing, and experience marketing. You will gain a deeper understanding of how social media platforms influence digital marketing and the niche contribution each forum brings. Whether you want to learn about organic Facebook search, conquer search engine marketing, or explore email and native advertising, this course covers it all and much more. 

Furthermore, this four-week Digital Marketing – Strategies & Channels program offers in-depth course material, assignments, flexible time management, and the opportunity to interact with a global community. You can choose your own learning pace and boost your CV with certification. 

Digital Marketing – Critical Success Factors program is an online course that explores the critical factors seen in every successful marketing strategy. You will learn how to plan, design and conduct online marketing activities and learn about the new marketing reality. The course will also introduce you to an effective marketer’s different mindsets, such as performance-driven operation and agile marketing. 

Moreover, you will learn what makes a marketing campaign ideal, improve conversions, and measure success. Digital Marketing – Critical Success Factors online course uses many learning tools such as fun and challenging assignments and video lectures. You can complete the course as per your timing and will receive a Certificate of Participation upon completion.  

Your course instructor will be Jürgen Seitz, a leading digital market expert in Germany. Digital Marketing – Critical Success Factors training program is ideal for anyone looking to learn digital marketing concepts. You will receive multiple tips to improve your daily marketing efforts. 

This course is offered by the online educational platform FutureLearn as a part of the How to Start Your Own SEO Agency: From SEO Basics to Turning a Profit ExpertTrack. This short-term certification course is guided by Joshua George, founder, and owner of ClickSlice which is a leading SEO agency. 

Expertise in Search Engine Optimisation (SEO) techniques has become an indispensable aspect of digital marketing and data visualisation. It is necessary for the optimisation of any website. Its inevitable nature has opened the scope for vital business opportunities for profit.

Hence this online course provides insights on how to begin an SEO business from the basics.

The learners are taught about Search Engine Optimisation (SEO) and how to outsource it, they are also given the knowledge of using a hybrid option of SEO and outsourcing. The How To Start and Run Your Own SEO Business From Home: The Complete Blueprint online course also instils the inspiration required to start a new business.

After establishing the business, the candidates are taught to find clients, name the business and frame the prospects of the business and the required business analytics. The online programme gives information on the six basic elements that render a website successful. It helps the trainees identify the SEO workflow process and provides the distinction between national and local SEO.

An overview of the client attraction strategies, organic listing, and cold emails along with the three different pricing levels to charge the clients depending on the data and the value provided is done during the course of instruction. The course objectives include knowledge on invoice setting up and sending techniques, and ways to tackle customer grievances, and strategies to keep them satisfied. Various forms of reporting and result determination are taught during the training process which yields successful business implications.