Online Marketing Courses & Certifications

The Digital Marketing for Hoteliers online course is offered at the online education platform FutureLearn and is developed by the Swiss Education Group, a private hospitality educator. The course modules are lined up for four weeks with four hours of sessions every week. The study is learning how to analyse the hotel’s website and examining the customer’s actions both online and offline. The course helps the candidates know about the kinds of target markets, their requirements, data administration, and reviewing those results. 

The course will allow the learners to explore customised marketing strategies and narratives for media along with discovering the role of online travel agencies in the hotel industry and ways to strengthen the connections with them. This business management course will assist the development of expertise in leadership and entrepreneurship while combining the knowledge of digital marketing for the field of hotel and hospitality. The expert guidance for this course is provided by the assistant dean of the Hotel Institute of Montreux, Claire Jollain, and the lecturer's Peter Slade, Ben Smith, Antoine Casanova-Mazet.

This course is offered by the online educational platform FutureLearn as a part of the How to Start Your Own SEO Agency: From SEO Basics to Turning a Profit ExpertTrack. This short-term certification course is guided by Joshua George, founder, and owner of ClickSlice which is a leading SEO agency. 

Expertise in Search Engine Optimisation (SEO) techniques has become an indispensable aspect of digital marketing and data visualisation. It is necessary for the optimisation of any website. Its inevitable nature has opened the scope for vital business opportunities for profit.

Hence this online course provides insights on how to begin an SEO business from the basics.

The learners are taught about Search Engine Optimisation (SEO) and how to outsource it, they are also given the knowledge of using a hybrid option of SEO and outsourcing. The How To Start and Run Your Own SEO Business From Home: The Complete Blueprint online course also instils the inspiration required to start a new business.

After establishing the business, the candidates are taught to find clients, name the business and frame the prospects of the business and the required business analytics. The online programme gives information on the six basic elements that render a website successful. It helps the trainees identify the SEO workflow process and provides the distinction between national and local SEO.

An overview of the client attraction strategies, organic listing, and cold emails along with the three different pricing levels to charge the clients depending on the data and the value provided is done during the course of instruction. The course objectives include knowledge on invoice setting up and sending techniques, and ways to tackle customer grievances, and strategies to keep them satisfied. Various forms of reporting and result determination are taught during the training process which yields successful business implications.

The Local SEO: A Definitive Guide to Local Business Marketing online course is offered by the online educational platform called the  FutureLearn and is one among the ‘How to Start Your Own SEO Agency: From SEO Basics to Turning a Profit’ ExpertTrack courses. The online training is tutored by Joshua George, the founder, and owner of the leading SEO agency ClickSlice.

This SEO guiding course will teach the theory behind the SEO strategies and also share techniques that bring your website to the first page of google search. In the programme, the course instructor will include the SEO tactics that are being practised by their agency which proves a hands-on experience with the methodology. Concepts like keyword search, googling the business, optimising the website for a particular keyword, citations, and building links, will be discussed in this business management programme. 

The online course instructor for the Local SEO: A Definitive Guide to Local Business Marketing course will guide the trainees with practical sessions on how to implement the SEO strategies and create better SEO content. The online assessments with applied learning of SEO techniques will equip the candidates for developing their local business online with advanced business marketing and business management strategies that increase client traffic, exploration and sales of their products and services.

Customer engagement and trust has taken centre stage for enterprises. In such an environment, the Customer Centricity and Value Creation course will allow you to implement a systematic approach towards its subjects. It touches on topics such as customer-centric strategies, business value, organisational behaviour, and resource allocation. 

Spanning across four weeks of learning with two sessions, ISB’s Customer Centricity and Value Creation programme is designed for a radically different world. Through live virtual classrooms and research-based teaching, it practices adaptable value addition and real-world applications. Upon completing the course, candidates gain an official certificate from the Centre for Executive Education at ISB.

Dr. Nirmal Gupta is a visiting professor of Marketing at ISB and instructs the Customer Centricity and Value Creation programme by ISB. With over three decades of teaching in business schools across 25 countries, he was awarded “The Best Teacher” by the Association of Indian Management Schools. Thus, the enrolled candidates will receive top-notch hands-on training under his able guidance.

Effectual writing is a significant business skill, particularly for networking. edX’s Using Email for Networking in English course is designed to teach how to use strong writing skills to enhance your email communication, which is used most widely in the scope of business. You will study the step-by-step process of writing impressive emails to capture the reader’s attention.

With lessons from the Using Email for Networking in English MOOC at edX, you will study strategies for writing efficacious emails. You will learn appealing English vocabulary that you can include in your messages and techniques to write effective subject lines.

Moreover, Using Email for Networking in English online course will teach you how to create unique messages for diverse target groups to become aware of the tone to be used. Understanding when to be informal or formal is critical in getting your message across. This course will help you gain that level of understanding. The online programme can be taken by the learners in two modes; paid and free. In the free audit mode, the candidates will have access to the programme only for a limited period. 

The Agricultural Input Marketing (Online) course is designed to equip participants with the necessary skills and knowledge to succeed in the marketing of agricultural inputs. In today's increasingly challenging and competitive market, understanding the dynamics and intricacies of agricultural input marketing is crucial. This Agricultural Input Marketing (Online) certification by IIM Ahmedabad aims to provide a solid foundation of professional marketing skills and insights specific to the agricultural industry.

Throughout the Agricultural Input Marketing (Online) certification course, participants will gain a comprehensive understanding of the market environment, consumer behaviour, and segmentation strategies. They will delve into concepts such as product positioning, pricing management, distribution, logistics, and promotion strategies tailored to agricultural inputs. The curriculum taught by experts at IIMA also covers crucial aspects like brand management, finance, market research methods, and policy considerations.

Also, read

• Marketing Certification Courses
• Sales And Marketing Communication Certification Courses

The Marketing Luxury: Understanding the Complexities of a New World of Business (Online) course by IIM Ahmedabad explores the luxury industry from a marketing angle. You will see why most traditional marketing rules do not apply to the marketing of luxury products and services. 

Generally, the luxury industry is unaffected by recessions. As the world keeps getting wealthier, a larger chunk of this wealth gets spent on the pursuit of luxury. But the word luxury itself may have different meanings and definitions for people from different backgrounds, groups, communities, etc. 

That is why the Marketing Luxury: Understanding the Complexities of a New World of Business (Online) program begins by explaining the concept of luxury.

Then, the Marketing Luxury: Understanding the Complexities of a New World of Business (Online) certification course takes candidates through the different stages of luxury marketing, from industry overview, pricing strategies, and brand building to licensing and distribution of a luxury brand.

Dynamics 365 Sales empowers salespeople to develop strong client relationships, act on insights, and close deals more quickly. Using Dynamics 365 Sales is used to track accounts and contacts, nurture sales from lead to order, and generate collateral sales and also capable of creating marketing lists and campaigns and monitoring service cases related to particular accounts or opportunities. Dynamics 365: Customer Engagement for Sales certification course is developed by CloudSwyft Global Systems accredited by Microsoft which is made available by FutureLearn.

Dynamics 365: Customer Engagement for Sales online training comprises three weeks of learning resources with a weekly study of five hours, which focuses on providing participants with a detailed understanding of the significance of customer relationship management and how it may foster client loyalty and increase customer retention.  Dynamics 365: Customer Engagement for Sales online syllabus covers topics such as playbooks, embedded intelligence, sales, analytics, insights, configuring sales, integrated sales tools, and more. 

B2B marketing is how businesses build demand for their products and services from other businesses. Similar to B2C (business-to-consumer) marketing, B2B (business-to-business) marketing involves several forms of content and can occur across multiple digital marketing and offline channels. Demonstration of how international marketing and cross-industry growth focus on the company's growth by coming up with new ideas that work in more than one country or industry. International B2B (Business to Business) Marketing online certification is developed by Yonsei University and taught by Dae Ryun Chang - a Professor of marketing, which is offered by Coursera.

International B2B (Business to Business) Marketing online course offers 9 hours of self-paced study materials which are completed online with flexible deadlines that highlight the differences between B2C and B2B marketing. International B2B (Business to Business) Marketing online classes include topics like B2B marketing, product marketing, price marketing, and promotional marketing, and the course concludes with how companies can pursue CCCI growth. 

The value creation through innovation specialisation culminates in this Capstone Value Creation through Innovation certification course. The focus of the specialisation is on technology-based creativity and transformation, and how to recognise and build on new opportunities. The academic partners in the value generation by innovation specialisation for this particular Capstone Value Creation through Innovation training are UC Berkeley Haas school of business and KTH royal institute of technology.

The applicant will apply the techniques learned during the preparation in this capstone course; this will show that the nominee understands the influence of technology, creativity and entrepreneurship, and marketing strategies for entrepreneurs. They should demonstrate awareness and judgement when it comes to when and how to use which process and solution.

Candidates can attain Capstone Value Creation through Innovation certification by the end of the course. This course is taught online. All the reading materials and lectures will be given to the candidate via online mode. The course has high demand in the emerging world of e-commerce; candidates would be able to pursue this course further with the help of the certification. Candidates need to complete all the criteria to pass this respective course.

Conversations with clients and stakeholders both inside and outside of a business can be initiated with the help of content strategy, which offers thought leadership. Conversations allow individuals to construct narratives that promote knowledge and use mental images while also being a natural approach for people to think about complex subjects. Content Strategy for Professionals: Engaging Audiences certification course is created by Northwestern University and is taught by John Lavine - Founder, Professor, Director, & Media Management Center, Candy Lee - Professor, and Randy Hlavac  - CEO of Marketing Synergy, Inc which is delivered by Coursera.

Content Strategy for Professionals: Engaging Audiences online course is intended for practitioners at all organizational levels who wish to effectively apply their significant, strategic tales and information while utilizing tried-and-true tools and approaches to improve an audience's experiences and interests. Content Strategy for Professionals: Engaging Audiences online classes involve 6 hours of learning resources that cover subjects including brand management, content marketing, user experience, persona, media engagement, content strategies, and more.

The PG Diploma in Sales and Relationship Banking programme prepares you for a fulfilling career as a value banker at ICICI Bank, one of the Indian banking industry leaders. As per Business Today’s survey in 2020, it also holds the 4th rank in the top 10 companies across all other sectors.

Furthermore, the Sales and Relationship Banking training will help you learn about a value banker’s role. You will understand and identify the financial needs of customers and provide them with suitable solutions. NIIT has collaborated with ICICI Bank to curate a comprehensive portfolio that highlights and teaches the soft and hard skills needed in this field.

Therefore, you will acquire hands-on knowledge and a holistic understanding of the industry during the Sales and Relationship Banking online course. The curriculum also covers skills and techniques necessary for selling financial products. Upon completing this programme, you will benefit from a three-month paid internship and abundant scope for career growth.

Also Read:
Banking Certification Courses

The continuous process of turning corporate aims and targets into a strategy that employs content as the main tool for accomplishing those goals is known as content strategy. Content Strategy for Professionals: Ensuring Your Content's Impact online certification was developed by Northwestern University and is available through Coursera, which is taught by Candy Lee, a professor, John Lavine, the founder, professor, and director of the Media Management Center, and Randy Hlavac, a professor at Northwestern University and the CEO of Marketing Synergy, Inc.

Content Strategy for Professionals: Ensuring Your Content's Impact online course is the fourth course in the Content Strategy for Professionals Specialization which guides students through the fundamentals of visual communication and shows them how to make font selections, photography, and videography more compelling. Content Strategy for Professionals: Ensuring Your Content's Impact online classes cover subjects like typography, gestalt theory, and storytelling in addition to teaching students how to use their stories to engage an audience and use tested methods and approaches to improve an audience's experience and interests.

Digital Marketing Course online course is both online as well as in-classroom training based programme for candidates offered by IMS Proschool. This programme will act as a good initiation into the areas of digital marketing with hands-on training. The Digital Marketing Course certification syllabus is planned in such a manner that the programme runs smoothly for three months and has study resources offered by expert professionals with a good number of case studies. The course is prepared by candidates keeping in mind the latest industry trends and up to date practices. The course concepts are taught in a very comprehensive manner and prepare the candidate well for 6 certifications offered by both Google and Facebook. The Digital Marketing Course certification offers a verified credential or certificate and is partnered with the Ministry of Skill Development, Govt. of India.

Many firms use Artificial Intelligence to optimize procedures and boost productivity. Digital Skills: Artificial Intelligence course explains AI in action, its benefits and drawbacks, and studies the ethics of responsible AI, and Digital Skills: Artificial Intelligence certification is completely developed by Accenture's professionals which FutureLearn offers. Digital Skills: Artificial Intelligence syllabus includes three weeks of duration, two hours of weekly study, extensive learning resources, and unrestricted access to the course for people who wish to build and analyze how AI breakthroughs may affect their work and increase their understanding of artificial intelligence.