Online Marketing Courses & Certifications

The Local SEO: A Definitive Guide to Local Business Marketing online course is offered by the online educational platform called the  FutureLearn and is one among the ‘How to Start Your Own SEO Agency: From SEO Basics to Turning a Profit’ ExpertTrack courses. The online training is tutored by Joshua George, the founder, and owner of the leading SEO agency ClickSlice.

This SEO guiding course will teach the theory behind the SEO strategies and also share techniques that bring your website to the first page of google search. In the programme, the course instructor will include the SEO tactics that are being practised by their agency which proves a hands-on experience with the methodology. Concepts like keyword search, googling the business, optimising the website for a particular keyword, citations, and building links, will be discussed in this business management programme. 

The online course instructor for the Local SEO: A Definitive Guide to Local Business Marketing course will guide the trainees with practical sessions on how to implement the SEO strategies and create better SEO content. The online assessments with applied learning of SEO techniques will equip the candidates for developing their local business online with advanced business marketing and business management strategies that increase client traffic, exploration and sales of their products and services.

The conversion of consumer behavior into useful company information is what digital marketing analytics accomplish. Businesses may learn more about what consumers are doing online, why they are doing it, and how to use this information to create more effective digital marketing campaigns with the aid of digital analytics tools. Digital Marketing Analytics in Practice online certification is designed by the University of Illinois at Urbana-Champaign and taught by Kevin Hartman - Visiting Professor & Head of Analytics at Google, which is delivered by Coursera.

Digital Marketing Analytics in Practice online training provides 20 hours of extensive lectures designed to educate participants with the foundation needed to apply data analytics to real-world difficulties that digital marketers face regularly. Digital Marketing Analytics in Practice online classes discuss topics like digital marketing, web analytics, web scraping, dashboarding, and storytelling, as well as provide an understanding of the practical approach to planning, collecting, analyzing, and reporting data.

Customer engagement and trust has taken centre stage for enterprises. In such an environment, the Customer Centricity and Value Creation course will allow you to implement a systematic approach towards its subjects. It touches on topics such as customer-centric strategies, business value, organisational behaviour, and resource allocation. 

Spanning across four weeks of learning with two sessions, ISB’s Customer Centricity and Value Creation programme is designed for a radically different world. Through live virtual classrooms and research-based teaching, it practices adaptable value addition and real-world applications. Upon completing the course, candidates gain an official certificate from the Centre for Executive Education at ISB.

Dr. Nirmal Gupta is a visiting professor of Marketing at ISB and instructs the Customer Centricity and Value Creation programme by ISB. With over three decades of teaching in business schools across 25 countries, he was awarded “The Best Teacher” by the Association of Indian Management Schools. Thus, the enrolled candidates will receive top-notch hands-on training under his able guidance.

The birth of the salesman is the online certification course provided by TCS iOn for all the fresher and experienced sales associates who want to gain expertise in this profession. Sales are not something that can be learned through books rather it is a skill that needs to be acquired with time and experience. The Birth of a Salesman (Fundamentals of Sales) online course discusses the journey of a sales associate, Abhay. The aim of the course is to guide learners on the foundations of sales and make them proficient by teaching them the tactics through the fictional character of Abhay. The successful running of any company depends upon its sales and profit. Hence, sales are directly proportional to the profit of the company. 

The Birth of a Salesman (Fundamentals of Sales) certification course is one monthly course with a fee structure. The course is designed in an innovative way of teaching through the medium of visual aids and fictional characters. With the journey of Abhay as a salesperson, the learners will be able to grasp the skills required to be an efficient salespeople. During the tenure of 4 weeks of the course, candidates must commit at least 4 hours per week to complete the course on time. In addition to the visual aids, the online course also has assessments and tests for self-tracking. After the completion of the course, the candidates will be awarded The Birth of a Salesman (Fundamentals of Sales) certification by KnowLes and TCS iON jointly. 

The Google Ads Course for Beginners - From Zero to PPC Hero course is offered online as a  part of the Ultimate Digital Marketing Training: SEO, Google Ads, and Cold Email ExpertTrack programme which provides insights into the kind of marketing done in digital space and social media platforms. Google ads create opportunities for the business personnels to publish their products and services online which reaches a wide range of people from all sectors.

The understanding of the process involved in google auction and the information related to advertising in google which includes developing the ads and rendering it online for the viewer’s attention is a skill that requires Google Ads Course for Beginners - From Zero to PPC Hero online training. 

This course helps the digital marketers and advertising agencies to learn the details and the techniques associated with Pay-Per-Click campaigns and traffic diversion of viewers in search engines for enhanced marketing goals. The learners gain a thorough comprehension of the role played by the keywords and search engine optimisation (SEO) strategies that are the key to digital marketing. 

Improving the profit rate in google ads by lowering the cost per click (CPC) by upgrading the google ads account and enhancing the chances of keywords usage and conversions are few concepts discussed in this course. The optimisation strategies in google ads digital marketing include bidding tactics, conversion tracking, google ad extensions, call to action buttons, location information links to particular sections of the website.

Joshua George, founder, and owner of leading digital marketing agency ClickSlice will be present to instruct the participants of the Google Ads Course for Beginners - From Zero to PPC Hero and provide them with knowledgeable insights regarding digital marketing and google ad campaigns.

The Measure and Optimize Social Media Marketing Campaigns online course, designed and delivered by Facebook, is a beginner-level study with a flexible learning schedule. The course is a part of Coursera’s Facebook Social Media Marketing Specialisation. This 100% online course provides you with key skills to optimise your social media marketing strategies.

In the Measure and Optimize Social Media Marketing Campaigns certification course, you will learn to interpret and evaluate your advertising campaigns’ results and assess advertising effectiveness through lift studies. 

Split testing for campaign optimisation is also covered in the curriculum. Since marketing has gone multi-channel, you learn to apply these metrics across several devices and platforms. Lastly, you will also learn to communicate the results to your team.

At the end of the Measure and Optimize Social Media Marketing Campaigns training, you will be proficient in digital marketing, digital analytics, and marketing optimisation. It will take you approximately eight hours to complete the course. Anke Audenaert, Co-founder and CEO of Aptly and a professor at UCLA will be your course instructor.

The Understanding Social Media Strategy Online Course is a practical digital marketing course designed by social media experts at the Institute of Data & Marketing. The 100% online course is aimed at helping social media managers to develop their strategic management skills and stand out in the global market.

The Understanding Social Media Strategy Certification Course is a self-paced course taught over 4 weeks duration. The course will be directed by Will Francis, writer, educator, presenter, and speaker on technology & social media. The course will help learners realise the importance of social media activity and campaigns to an organisation.

The Understanding Social Media Strategy Training Course offered on the FutureLearn platform will equip learners in the usage of effective social media marketing strategy that is crucial for building brand image and online social engagement for better results. Upon the successful completion of the course, all candidates will be rewarded with a course certificate.

Social Media Advertising, also known as Digital Marketing is a method of promoting products through the means of social media. Writing such engaging content that can attract users, and running social media advertising. Promoting a product or service through an internet platform that is within reach to everyone. Social Media Advertising course is an initiative by the University of Colorado Boulder for the students who are willing to learn about this domain and wish to step into this field with a decent package.

Social Media Advertising training is delivered by the experts of the University of Colorado Boulder through online mode on the learning platform Coursera. The students will learn through the videos, reading material, and quizzes. This is a third of the total of four courses available on Coursera which can be completed in a time frame of 6 hours. The duration of this course is 4 weeks and the learner will get comprehensive knowledge of the domain. A candidate who shall choose the certification mode will get Social Media Advertising certification from the University of Colorado Boulder at the end of this course.

Effectual writing is a significant business skill, particularly for networking. edX’s Using Email for Networking in English course is designed to teach how to use strong writing skills to enhance your email communication, which is used most widely in the scope of business. You will study the step-by-step process of writing impressive emails to capture the reader’s attention.

With lessons from the Using Email for Networking in English MOOC at edX, you will study strategies for writing efficacious emails. You will learn appealing English vocabulary that you can include in your messages and techniques to write effective subject lines.

Moreover, Using Email for Networking in English online course will teach you how to create unique messages for diverse target groups to become aware of the tone to be used. Understanding when to be informal or formal is critical in getting your message across. This course will help you gain that level of understanding. The online programme can be taken by the learners in two modes; paid and free. In the free audit mode, the candidates will have access to the programme only for a limited period. 

The Agricultural Input Marketing (Online) course is designed to equip participants with the necessary skills and knowledge to succeed in the marketing of agricultural inputs. In today's increasingly challenging and competitive market, understanding the dynamics and intricacies of agricultural input marketing is crucial. This Agricultural Input Marketing (Online) certification by IIM Ahmedabad aims to provide a solid foundation of professional marketing skills and insights specific to the agricultural industry.

Throughout the Agricultural Input Marketing (Online) certification course, participants will gain a comprehensive understanding of the market environment, consumer behaviour, and segmentation strategies. They will delve into concepts such as product positioning, pricing management, distribution, logistics, and promotion strategies tailored to agricultural inputs. The curriculum taught by experts at IIMA also covers crucial aspects like brand management, finance, market research methods, and policy considerations.

Also, read

• Marketing Certification Courses
• Sales And Marketing Communication Certification Courses

The Marketing Luxury: Understanding the Complexities of a New World of Business (Online) course by IIM Ahmedabad explores the luxury industry from a marketing angle. You will see why most traditional marketing rules do not apply to the marketing of luxury products and services. 

Generally, the luxury industry is unaffected by recessions. As the world keeps getting wealthier, a larger chunk of this wealth gets spent on the pursuit of luxury. But the word luxury itself may have different meanings and definitions for people from different backgrounds, groups, communities, etc. 

That is why the Marketing Luxury: Understanding the Complexities of a New World of Business (Online) program begins by explaining the concept of luxury.

Then, the Marketing Luxury: Understanding the Complexities of a New World of Business (Online) certification course takes candidates through the different stages of luxury marketing, from industry overview, pricing strategies, and brand building to licensing and distribution of a luxury brand.

The Programme offered by the course era by Duke university to satisfy the candidates to know the societal values and what is an advertisement meant by. Coursera is an online platform where several valuable courses are handled by professional guides and industrial experts systematically and reliably. However, there is online platform guidance and instructions.

Society is a mixture of values, ethics, and behaviour of mankind where everyone takes part both individually and in the group. There is a responsibility for everyone to make the society and to take part in society. The course is helpful here in this aspect to know our major roles and responsibilities. Every work we have done had an impact on advertising too and the major objective of this course is to know the interrelationship between Advertising and Society

Coursera is an online platform where 10,000+ courses are available online. The content on Coursera and video quality are up to the student's expectations. The lectures will associate theoretical frameworks and appear to be most engaging to students.