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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The Digital Marketing Analytics certification course provides a skillset and training for meaningful marketing analysis. Many marketers across the world invest a high amount in analytics but they have yet to get the result they want. This course will provide you with strategies and tactics to optimize ROI, commonly referred to as Return On Investment. Digital Marketing Analytics certification by Emeritus in collaboration with UC Berkeley Executive Education helps you to gain an understanding of the principles and practices of a data-driven marketing approach.

This course uses real-world case studies of big tech companies like Netflix and Booking.com and helps you to implement innovative marketing analytics. Digital Marketing Analytics training can help you to improve and update your ROI by using the most advanced analytics tools. Przemyslaw Jeziorski, Zsolt Katona, and Clayton R. Critcher are the instructors of this course. To better understand customer behavior and to increase profitability you can register for this course.

Also Read: Digital Marketing Courses & Certifications

The Highlights

Fully Online
6 Weeks to Complete
Offered by UC Berkeley Executive Education

Programme Offerings

Case Studies
Certificate
Refund
Discussion

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Haas School of Business, Berkeley

Candidates have to pay Digital Marketing Analytics certification fees online, there is no other option. A refund on referral is also available in the course. You can get a discount of up to $225 on referrals.

Digital Marketing Analytics Fee

Mode of Enrolment	Fee
General Fee	US $2,250

Eligibility Criteria

Certification Qualifying Details of Digital Marketing Analytics

Students must complete 80 percent of the syllabus which may include a capstone project as well to get a certificate.

What you will learn

Predictive Modeling knowledge

By the end of the Digital Marketing Analytics certification syllabus, you can make analytics-based marketing decisions and apply analytical frameworks and models to optimize ROI. This course will introduce new and creative marketing analytics projects that will help your organization to grow.

Who it is for

EntrepreneurProduct Development ManagerDigital Marketing ExecutiveDigital Marketing ManagerDigital Marketing Analyst

Digital Marketing Analytics classes are designed for individuals who are in the following careers:

Admission Details

To apply for the Digital Marketing Analytics online course you will have to follow these instructions:

Step 1: Access the course directly from the given link: https://em-executive.berkeley.edu/digital-marketing-analytics/.

Step 2: Click on the “Apply Now” button from the bottom of the page.

Step 3: Log in to your account or sign up with a new one.

Step 4: After that, choose the programme name and finalize the course by paying fees.

The Syllabus

Introduction to marketing analytics: how to unleash the power of data

Predictive models for marketing analytics

Segmentation and selection of clients

Selection systems and personalized recommendation

Price analysis

Marketing experimentation

Analysis of digital advertising

Strategic perspective in marketing analytics

Instructors

Haas School of Business, Berkeley Frequently Asked Questions (FAQ's)

1: For whom the Digital Marketing Analytics online course is suitable?

The Certificate in Digital Marketing Analytics is valuable for professionals in marketing, advertising, sales, or any field that requires a strong understanding of digital marketing.

2: What will I learn in this programme?

The programme covers various aspects of digital marketing, including marketing analytics, digital advertising, marketing experimentation, and price analysis.

3: Will I receive a certificate upon completion of the programme?

Yes, upon completion of the Digital Marketing Analytics, you will receive a certificate from UC Berkeley Executive Education.

4: What is the mode of course?

The mode of this course is online.

5: What is the duration of the Digital Marketing Analytics online programme?

The duration of this programme is 6 weeks.