Online Marketing Courses & Certifications

The Swayam website hosts the Fundamental of Insurance course. Swayam is a program initiated by the government of India to make education accessible to every Indian, irrespective of their economic standing. The course imparts basic knowledge to a student who requires knowledge to get into the insurance industry.

Swayam gives all its courses free of cost, although the course materials are created by leading experts in different fields. But candidates who want to have a certificate from the course have to write an end-term exam for which they need to pay a small exam fee. The highly acclaimed course instructor, Dr. K. Uma, is a faculty member of Madurai Kamraj University.

In a risky environment, insurance is an absolute necessity because it protects individuals and businesses from unexpected losses. But due to a lack of awareness among people, the insurance penetration and density in India is very low. The Fundamental of Insurance course by Swayam hopes to spread awareness about the basic concepts of insurance and make it more widespread throughout the country.

Futurelearn's Customer Experience Management with Salesforce training programme will teach marketers and business professionals how to empathize with customers and provide the best customer experience, using automation and customer experience management tools. Client experience is the new landmark where brands and organizations can differentiate themselves.

Customer Experience Management with Salesforce training will provide a deep understanding of customer experience, how to come up with a strategy for your business, and the whole design of it. And, while doing this, you will also learn to use CRM technology to build large data points to keep your organization ahead of the pack. 

Additionally, Customer Experience Management with a Salesforce course will also provide candidates with digital expertise and skills that will teach you how to implement customer experience in real life. Candidates will learn how to create a map of the customer experience and how customer experience impacts the business decisions in just 12 weeks.

Companies must adopt the newest product marketing and promotional methods to differentiate their product & services and attract the targeted audience in an intensely competitive market environment. The Marketing online course addresses the principles of marketing management and provides a comprehensive overview of this vital topic. The course examines the whole marketing environment and teaches how to set corporate goals and create comprehensive strategies to attain these goals.

Marketing is a critical role in business, and as a result, most organizations hire specialists or have divisions specialized in this technique. The Marketing Training teaches how to define marketing objectives, construct buyer profiles, and plan and implement a detailed strategy that combines online marketing industry standards with conventional channels.

Professionals with brilliant marketing expertise play a significant role in increasing an organisation's overall performance. The Marketing syllabus covers comprehensive coaching from an experienced head instructor and provides the opportunity to put the marketing knowledge into practice by making business decisions for a hypothetical business. 

Digital Strategies for Business: Leading the Next-Generation Enterprise online course focuses on how to create new strategies and business models for your company or business so that it can thrive in the digital age. It offers real-world case studies of Coca Cola, British Airways, and iPhone by Apple, giving a wide range of digital trailblazers and traditional enterprises to provide you with a comprehensive understanding of the concept. 

Digital Strategies for Business: Leading the Next-Generation Enterprise course is a result of the collaboration between Columbia Business School Executive Education and Emeritus. Experienced faculty who are revered professors in business will be teaching the course. Moreover, the course syllabus follows a combination of fun and interactive learning tools to help you successfully complete the course. 

Digital Strategies for Business: Leading the Next-Generation Enterprise programme by Emeritus is a three-month course with an admission fee of US $1,500. Candidates need to have prior work experience if they wish to understand this course deeply. They must also study for 2-4 hours weekly to complete the course successfully.

The Digital Marketing Immersive: Singapore certification course, curated with insights from General Assembly’s global network of experts, offers a full-time boot camp experience. Apart from an extensive industry-relevant curriculum, you will also receive one-on-one career coaching, expert-vetted course work, and connections to top employers for excellent job opportunities.

By pursuing the Digital Marketing Immersive: Singapore online course, you will create customer-first marketing strategies and drive transformation and business results across industries. You will also learn to execute a strategic and creative approach towards digital marketing.

This training will help you master the usage and application of digital marketing tools and techniques. The Digital Marketing Immersive: Singapore syllabus also covers content marketing strategies, fundamental digital marketing concepts, and lead generation through paid search, Google analytics, etc.

Moreover, you will be trained to work cross-functionally with clients, stakeholders, fellow marketers, and real-world customers. The Digital Marketing Immersive: Singapore programme is designed to hone your teamwork, client management, presentation, UX design, and web development skills. What’s more, you will receive personalised job support from General Assembly and a dedicated career coach.

The Expert Digital Marketing programme by ikigaiHub is a practical digital marketing Bootcamp that offers hands-on digital marketing training. The course follows an in-person format of teaching with classes held in ikigaiHub’s Bangalore location.

Throughout the Expert Digital Marketing training, you will gain exposure to over 15 tools such as Moz, Canva, buffer, Yoast, MailChimp, and more. The course will be conducted by experienced instructors, including digital marketing specialists and CEOs.

During ikigaiHub’s Expert Digital Marketing course, you will completely understand the fundamentals of digital marketing. This 10-week-long programme will also offer guest lectures from industry experts, 100% placement support, and one-on-one mentorship. 

The Expert Digital Marketing syllabus comprehensively covers all significant dimensions of digital marketing. It consists of 60+ hours of content, live projects, live sessions, case study projects, etc. You will learn in a collaborative environment that enables you to interact with mentors and fellow peers. 

During the ten weeks Mastering Sales: A Toolkit for Success program, salespersons will build on their existing skills and methodologies to learn best practices for sales. This is a high-performance-based online course, during which candidates will get to interact with global sales leaders and get to push their learning process through an exclusive sales toolkit. 

The Kellogg Mastering Sales: A Toolkit for Success course focuses on creating high-impact sellers through knowledge, discipline, and skill. The training curriculum derives from the Kellogg Sales Institute’s research to teach practical and proven techniques to drive sales. Moreover, the candidate’s learning will be complemented by a sales toolkit with over 30 cutting-edge sales tools. 

The online course on Mastering Sales: A Toolkit for Success by Emeritus has an expert instructor from the Kellogg School of Management along with a distinguished panel of guest speakers. Besides, it provides practical learning and enrichment through industry interactions, peer review sessions, and personal assessment opportunities.

Digital technology is emerging day by day, there is a need for a better optimization strategy to receive organic traffic. The Search Engine Optimisation (SEO) online course by the University of Cape Town teaches to optimize the webpage to remain competitive and rank better on the search engines which will help in generating more impressions and traffic. The course covers advanced strategy and analytics to implement SEO on a webpage.

The Search Engine Optimisation(SEO) training teaches practical skills and tools to implement SEO strategies and tactics for providing digital marketing advantage to a business and making the merchandise visible on the search engine which helps in generating more revenue for the business. The course teaches about site architecture HTML and technical factors of SEO.

The Search Engine Optimisation(SEO) syllabus includes various SEO trends and updates. The syllabus covers using advanced SEO tools and Google analytics for setting SEO goals. The course includes paid ranking strategies, advertising, and using AdWords. The course focuses on the requirement of SEO in this digital era. The use of HTML, Google Analytics, SEO is collectively a part of Digital Media course. 

The emergence of online and social media outlets has resulted in a noticeable shift in our consumption of conventional media. As the communications environment evolves, organizations and brands must rely on public PR specialists to assist them to manage their public image and thereby favourably affect their bottom line. The Public Relations (PR) online course is offered by UCT to teach about various PR practices.

Do you want to be known as a strategic and proactive PR manager? The Public Relations (PR) certification by Getsmarter and the University of Cape Town provides an ideal chance to advance or establish a career in public relations by learning about the most recent strategies and methods for effective public relations practice in the digital era. The Public Relations (PR) syllabus teaches how to develop PR strategy and obtain the confidence to construct great public partnerships and Mass communication tactics. The course develops critical abilities for starting or advancing a career in public relations.

Despite the introduction of new marketing strategies, many businesses still rely primarily on sales for making a profit. The Sales Management online course is designed to teach skills that are quite important and realistic, so that participants may not only increase their grasp of industry trends in sales promotions, but also increase their ability to establish, educate, encourage, and analyze sales teams.

Sales planning is an integrated business activity that may have a big influence on a company’s profitability. The Sales Management Training teaches how to do market cost study, choose suitable customer relationship management (CRM) methods, develop marketing strategies, and assess the effect of company operations.

The Sales Management syllabus includes class-wide digital conversations that encourage students to learn from one another and debate current concerns such as closing strategies and recruitment obstacles. Along with course material, these discussions are intended to assist in developing confidence in one's abilities to lead the sales department in any organisation.

The Marketing Strategy for Entrepreneurs certification benefits the trainers and allows an opportunity for the students to develop their skills and academic knowledge in the domain of marketing. The course provides an in-depth analysis of the techniques that are involved in networking and contact building. The online course on Marketing Strategy for Entrepreneurs by Coursera allows the students to work on real-world problem statements. It is mandated as an intermediate level programme. The online course begins with the process and methods of analyzing potential customers and clients and further segregating them into different groups and subgroups to meet up their marketing targets. The ways of tackling targets, closing deals, segmentation and positioning are all covered in the Marketing Strategy for Entrepreneurs certification syllabus.

Keeping up with the recent digitization of marketing practices is the need of the hour for organizations. Technologies like cloud computing and AI have proliferated the B2B and B2C markets and have transformed consumer behavior. This course on Digital Marketing: Data, Automation, AI, and Analytics by Emeritus trains candidates in modern data analytics and automation skills.

Through a plethora of industry examples, including those of big players like Google and FedEx, the Digital Marketing: Data, Automation, AI, and Analytics online course explores customer journey maps and the aspect of storytelling in marketing. Further, candidates enrolled in this course will take a practical approach by solving real-life marketing problems.

Kellogg School of Business has partnered with Emirates to offer Digital Marketing: Data, Automation, AI, and Analytics training. Therefore, candidates who complete the program will receive a digital certificate from the institution and can use this to boost their career opportunities. The two-month training program is entirely online and requires 2-4 hours of study per week.

Marketing Analytics and AI: Strategies and Tools certification course has been designed by UC Berkeley Executive Education to teach working professionals the principles of marketing analytics. The extensive curriculum is covered over two months through online lectures. 

In only a matter of two months, the Marketing Analytics and AI: Strategies and Tools online programme will teach you how best to use data analytics for making informed marketing decisions and gain an edge over your competitors. You'll also learn about the core analytics model, frameworks, and tools. 

As the course progresses, you'll be further undertaking real-world case studies of successful brands to understand the nuances of marketing analytics. This way, the Marketing Analytics and AI: Strategies and Tools course will make you adept at taking a data-driven marketing approach. 

At last, when you have completed the Marketing Analytics and AI: Strategies and Tools online course as required, you will get a digital certificate of completion to certify your skills. 

The Sales and Distribution Management online course is an eight-week study. Students can explore an organisation’s numerous distribution and sales channels and forces. This elective training is an IIT Kharagpur curation, well-recognised by every company involved with customer sales since they seek candidates with relevant skills.

The Sales and Distribution Management certification syllabus is replete with video lectures and study materials for students to refer to. Professor Sangeeta Sahney from IIT Kharagpur’s Vinod Gupta School of Management mentors the learning journey. Learners will deal with eight learning modules as a part of the curriculum to learn about distribution and sales management concepts. These will primarily cover critical aspects such as the sales budget, department relations, forecasting, budgeting, dyads, and selling theories.

With this AICTE approved programme, a candidate can also obtain the Sales and Distribution Management certification post-completion. For this, they must register for the end-term test by paying a nominal fee. Securing suitable scores for assignments and proctored examination, he/she will receive the e-verifiable certificate.

Few company operations have been as fundamentally impacted as marketing in a world of growing digitalization and quickly shifting customer behaviour. The Marketing Strategy in the Digital Age online course teaches about the larger potential advantages of digital marketing, aside from tactical modifications and how digital opportunities can be used to revamp the marketing approach and shift the competitive game.

This Marketing Strategy in the Digital Age online training provides a strategic perspective on how to reimagine marketing and value generation via a digital lens. Candidates will investigate several avenues for redefining the value they provide to consumers through reshaping goods, services, and the customer experience. Candidates will consider how customer experience applies to their situation and broaden their perspective on acquiring consumer education, insights, and engaging their target audience.

The Marketing Strategy in the Digital Age online syllabus provides the knowledge and abilities necessary to develop a digital marketing plan that will allow us to outperform rivals and redefine consumer value.

Regulation may have a big influence on how businesses operate, which is why administrators and decision-makers need to know how the regulatory environment is constantly changing and what role it plays in a particular sector. The Regulation Strategy online course is aimed at giving regulators and people working in regulated sectors a solid understanding of regulation strategy's major elements and procedures.

According to the Research and Markets report, The worldwide risk, governance, and compliance market is expected to be worth $ 29.2 billion in 2020. The Regulation Strategy Training from The London School of Economics Training provides applicants with the understanding of important tools to help them think rationally about how regulations must be developed and reviewed.

The Regulation Strategy syllabus teaches learners to identify threats to compliance issues as well as how to resolve issues. Students will examine legal and policy regulations from a realistic and interdisciplinary standpoint. Using cross-national and cross-sectoral examples, this course helps students from a variety of backgrounds to develop highly transferable skills to remain informed in an ever-changing profession.

Developed by IIIT Delhi, the Privacy and Security in Online Social Media programme is taught by Professor Ponnurangam Kumaraguru. This eight-week elective study analyses various social networking sites and websites for phishing and privacy issues. Learners will scan social media accounts like Instagram, Facebook, LinkedIn, and many more for such policies.

The Privacy and Security in Online Social Media certification syllabus is set at an undergraduate and postgraduate level. It includes eight learning modules and assignments. Data collection, APIs, credibility, OSM phishing, fraudulent accounts, and trust in social systems are some of the concepts students will learn. 

Candidates can earn the Privacy and Security in Online Social Media certification by paying a test fee and appear for the end-term certifying examination. Additionally, they need to submit all eight assignments given throughout the course duration. This certificate is verifiable on NPTEL’s website. Any company involved in social media and data networks readily employs learners of this study.

The Digital Marketing: A Strategic Perspective course is being offered by getting Smarter in collaboration with Yale University in online mode. The course is an eight weeks programme during which learners will be able to get an idea about digital marketing and its tools. The Digital Marketing: A Strategic Perspective course has been designed not only for freshers but also for professionals such as executives, entrepreneurs, digital marketing strategists, etc. By going through this course, candidates will be able to learn the use of analytics, data, emerging technologies used in digital marketing and know different opportunities available in this field. 

Digital Marketing: A Strategic Perspective course will be held in online mode with English as a medium of instruction. This is self-paced online learning and investing 6 to 8 hours per week would help the learners complete the course on time. The course will be instructed by professor K Sudhir, Yale school of management and professor Jiwoong Shin, professor of marketing at Yale School of Management. To apply for this course, candidates must visit the official website of the provider and register.

In the time of the internet and social media, digital marketing is emerging and in high demand as compared to traditional marketing. The Digital Marketing course is a 8 week program offered by Shaw Academy. The course explores key elements of digital marketing including content writing, email marketing, search engine optimization, affiliate marketing, social media marketing, pay-per-click, etc.

The Digital Marketing Online syllabus includes defining the target audience and researching the market, customer journey, and marketing analysis which helps to draft a successful digital marketing campaign. The course teaches to create paid campaigns on search engines and social media.

The training covers the launching of digital marketing campaigns, tracking and measuring the performance of marketing efforts. The course briefly introduces google advertisement, its use, strategy, policies, and recommendation to launch search and display campaigns. The course also covers free digital marketing options available on the internet.

The Professional Digital Marketing certification course has been created by Geoff Roberts - Co-founder & Head of Growth, Outseta - and is made available by Springboard for individuals who want to develop skills and competencies in core concepts of digital marketing such as content marketing, social media marketing, and more marketing to become certified digital marketers. The  Professional Digital Marketing certification online course has partnered with Google to equip individuals with a $10,000 grant to spend on AdWords for a genuine non-profit business and receive hands-on experience executing and managing digital marketing campaigns.

Professional Digital Marketing certification online classes by Springboard feature the best digital marketing resources taught by industry experts who provide participants with one-on-one mentorship and career counseling to help them overcome difficulties and assist them through their digital marketing journey. This course also includes projects and mock sessions that aim to provide a thorough understanding of digital marketing topics, allowing individuals to develop the skills needed to drive traffic, develop online marketing strategies, and make marketing decisions to grow their business and establish a digital presence.

The marketing paradigm has shifted to digital campaigns to keep up with the rise of technologies online. With the constant increase in the number of social media channels, it is essential to monetise the situation to reach the intended audience groups. Emeritus’ Digital Marketing course, you will learn how to plan, employ, and gauge the impact of various digital strategies that suit the growing power of digitally connected customers. 

Digital Marketing training is a 8-weeks certification course that entails an average study time of two to four hours weekly. The syllabus includes various learning tools such as videos, projects, interactive discussions, simulations for practical experience, and assignments. These tools will offer a fun and immersive learning experience and also help evaluate your expertise and acquired progress. 

Upon completion of the online Digital Marketing programme, students get a shareable digital certificate, verified by Emeritus and Columbus Business School. The course fee is $1,700. The training offers flexible payment options and discounts for convenience.

New technologies are reshaping the marketing strategy of businesses as well as providing information on different channels that can be used to make effective marketing strategies. The Oxford Digital Marketing: Disruptive Strategy Programme online course provides confidence and skills to deal with the forces creating disruptions and affecting the digital marketing landscape.

The Oxford Digital Marketing: Disruptive Strategy Programme syllabus includes an investigation into the evolution of media consumption and consumer behaviour. The course helps in developing business strategies to adapt marketing approaches. The course teaches to effectively utilise the power of social media, use digital marketing channels and emerging technologies in making strategies for capitalising.

The Oxford Digital Marketing: Disruptive Strategy Programme training includes leveraging analytics and data for creating value and decision-making in the face of disruption. The training focuses on social media and digital platforms with a future-focused approach to strategy development in a disruptive environment.

Consumer Behaviour online training draws a wide array of concepts from anthropology, economics, and psychology to examine individual buyers and groups' decision-making processes in general. The course receives industry backing from marketing wings of B2B and B2C companies. Students are given a chance to know the parameters that influence consumer preferences and choice heuristics. 

The consumer Behaviour certification syllabus includes all the essential concepts that offer students the opportunity to realise the appropriate marketing strategies. The course is scheduled for eight weeks and perfectly suits the academic requirements of both undergraduate and postgraduate students. 

Consumer Behaviour certification training is offered by Swayam and IIT KGP. Professor Srabanti Mukherjee, an assistant professor of the Department of Marketing in IIT Kharagpur, teaches students. Apart from having several published papers under her name, she has also authored a book. She has several years of academic teaching experience, and one of her key teaching interests include Consumer Behaviour and marketing strategies targeted towards the bottom of the pyramid.