Online Marketing Courses & Certifications

According to Ignite Branding, Successful Brand marketing strategies are invaluable to a company's sustainability since they have a significant influence on its long-term development and profitability. Professionals pursuing the career path of brand marketing are responsible for their brand's perception in the consumer’s mind. The Brand Management online course is an eight-week program offered by UCT. The course teaches about various marketing strategies used by businesses to generate positive feelings about their products and services in the market.

The Brand Management Training enables the candidate to learn from some of South Africa's biggest brands, brightest minds and provides the tactics needed to advance a brand management career in a world dominated by social and digital media. The Brand Management syllabus focuses on managing a brand's image and meaningfully distinguishing it in an environment riddled with options. The course teaches how to create a successful brand marketing campaign to boost a brand or organisation's sentiments and have a direct impact on its revenue and overall profit.

The Advertising and Marketing Communication Strategy certification course is designed especially for working professionals. Candidates will learn from the course through the online curriculum provided by the Kellogg School of Management. The Advertising and Marketing Communication Strategy certification syllabus is in association with the Emeritus. Candidates do not have to fulfil any specific requirements for this course. They can easily learn from the modules already available in the study material of the programme. The course facilitates financial aid and flexible payment methods along with other discounts. Candidates will get a certificate of the Advertising and Marketing Communication Strategy online course at the end too if they qualify for the final exam. 

The ‘Agri-Food Systems Analysis’ online course is developed and offered on the  Edx online education provider platform by Doane University. The online programme will take approximately eight weeks to complete as the candidate has to spend ten to fifteen hours each week. This course is about the study of the economic, social, and environmental factors that influence the sustainability of food systems and deciphering solutions for policymakers and decision-makers in the industries.

The students of the ‘Agri-Food Systems Analysis’ training course will know about the role of the various departments like finance, agriculture, commerce, health and environment in different countries and the significance of them working together to face the challenges of sustainability. 

This business and management course in the intermediate level instructed by Amanda Mckinney (Associate dean and executive director at the Institute of Human and Planetary Health) will help the learners understand the economic and social aspects of health, climate change, living conditions which enable the policymakers and leaders in the business industry to frame relevant policies. The learners can join the programme either by paying the fee or free of cost. In the free mode, the students will have only a limited duration of access to the course. 

The Marketing Management-II elective course by Swayam takes around eight weeks to complete. It is the second part of the Marketing Management curriculum by Swayam. It is an undergraduate and postgraduate level programme falling under the category of Management Studies and Marketing. Professors Jayanta Chatterjee and Shashi Shekhar Mishra teach this course, which AICTE approved.

The Marketing Management-II online programme aims to introduce to the students the evolving marketing process in present times. Candidates will learn about the leading principles and practices which form the building blocks of marketing strategies. This course gets plenty of recognition and industry support from several Pharmaceutical, automotive, chemical, FMCG industries, and many engineering and service industries.

The Marketing Management-II training is 100% online except for the end-term evaluation examination. There are video lectures, reference material, graded tests, and assignments available to the candidates when they enroll in the course. Swayam does not charge any fee for enrolment in the programme.

The Integrated Marketing Management online course will be providing the candidates with the details for providing them with a strong foundation in the field of the essentials of marketing management. The program covers all the necessary details that are involved in the fiercely competitive Indian market scenario. 

The Integrated Marketing Management certification syllabus covers the following details about - marketing function, relationship with other functions, marketing concept, buyer behavior, consumer, marketing environment, marketing planning, relevance, marketing organization, product policy, market segmentation, sales forecasting,  markets, distribution, management of sales force, advertising and promotion. 

Upon completing the eight-week program the students will be learning to market new products. They will be able to formulate the product life cycles.  The working mechanisms of pricing will also be covered in the online session on the Integrated Marketing Management by Swayam. The course will be helping the students to deal with the applications that are related to meta marketing strategies.

The number of companies has improved a lot in the marketplace to give a platform to people who want to sell their products and make their brand popular in the marketplace. As compared to physical goods, they are intangible services that give the benefit of testing the service and then paying for it. More services are offered through companies to build a relationship with the clients by giving them a chance to know and test the service without any added cost. 

Using the knowledge provided from this Special Services Marketing in India Course on Swayam, the candidates can learn the basic as well as the advanced knowledge about services and how to present to the customers. The effect of different kinds of services on the economy of the country is also taught to the candidates. The focus on quality more than quantity is fit in the candidate’s mind to make them aware of its importance in any company.

Candidates who want to pursue a career in marketing from big companies can take advantage of this course. Many companies have taken benefits of services and brought their marketing team to implement new plans for attracting more customers.

The course will be primarily emphasizing marketing management techniques and their application. The certification program on Introduction to Marketing Management-1  by Swayam will be focusing on the concepts that include- the concepts related to marketing and its managerial decisions for helping the students formulate an effective marketing strategy. The Introduction to Marketing Management-1 certification syllabus over the period of eight weeks will cover the topics like- marketing environment, ethical issues related to marketing, microeconomics, marketing information, and others. 

The course will be focusing on the subject of- “management studies”.  After completing the Introduction to Marketing Management-1 certification course the students will have their skills enhanced in the subject of consumer behavior. The student's post completion of the program will learn to target the customers for the products by effectively placing their products. The program will be focusing on the working knowledge of the different concepts involved in marketing.

Managing Marketing in the Hospitality and Tourism Industry course is specially formulated for candidates who want to receive a professional certificate in the tourism and hospitality sector. During the Managing Marketing in the Hospitality and Tourism Industry training creative approaches, such as assignments and projects will be incorporated so that they are exposed to an advanced level of learning. Best practices and communication skills will be taught to the participants so that they learn more efficiently. The applicants will be learning to build customer loyalty and create a strong customer-client relationship.

The Certification Course on Managing Marketing in the Hospitality and Tourism Industry by edX will continue over a course of eight weeks during which the students will be provided with assignments to solve. The program also has the provision of upgrading Managing Marketing in the Hospitality and Tourism Industry training for accessing better learning facilities. The latest key principles that are related to marketing and the theories that are related to the hospitality domain are incorporated in the curriculum of the Certification Course on Managing Marketing in the Hospitality and Tourism Industry by edX.

EdX provides two different options for this online course; verified and audit. In the verified mode, the learners will get unlimited access to the course and a certificate of completion whereas in the free audit mode, they will have a limited duration of access. 

The Fundamentals of Legal Aspects of Business certification course is specifically designed for those students who are pursuing Law. However, candidates pursuing courses from other departments such as Commerce, HR, or Management can also apply for this course. The course deals with the legal aspects of businesses. Candidates will gain information on topics like the fundamentals of legal actions in various businesses, how to handle situations, what the act tells us regarding different issues, etc. 

Candidates can access the course for free in online mode since it is a 100 percent online program. Students need to spend at least 8 weeks completing the Fundamentals of Legal Aspects of the Business certification syllabus. The course is offered by Gujarat University in association with the platform of Swayam. This is an undergraduate-level online course. The course offers the student's study materials, tests, and quizzes for a better understanding of the course. Candidates can acquire certificates for the course too if they complete the minimum requirement announced by the creator of the course. Candidates can study for the Fundamentals of Legal Aspects of Business online course from the given study materials whenever it is possible for them to do so. This is a self-paced course and requires no specific timing to study for the program.

Big Data and AI in Marketing certification is an 8 weeks course that is launched in collaboration with a 50-year-old SDA Bocconi School of Management, and the provider Emeritus. This course is both live, and online, and is designed for creating more value addition by making the students learn to forecast, understand, and then customising the activities related to marketing in an organisation.

Big Data and AI in Marketing training is a 16 module course where 2 live, and interactive weekly sessions are performed to engage with the participants. Usually, distance learning courses don’t organise discussion sessions but with this course, there is a great rapport between the faculty and the participants. In any case, if the aspirants miss the live lectures, for their benefit, these lectures will be recorded and mailed to them for their learning. Even when the studying sessions are over, the students can access every material as and when they want for a period of a year. 

The way companies engage with their consumers has changed as a result of social media. Social channels, which were once mostly utilized for personal communication, are now recognized as critical marketing tools, and organizations must have a solid framework in place to appropriately exploit social media channels for marketing achievement. The Social Media Marketing online course is aimed to deliver knowledge of various tools and practices for creating a successful marketing strategy.

According to the Buffer 2019 study, 57% of marketers feel that digital marketing has been extremely effective for their companies. The Social Media Marketing Training introduces applicants to the African social marketing environment and familiarizes them with fundamental ideas and methodologies that may be utilized to increase a company's social media presence.

The Social Media Marketing syllabus teaches students how to manage a social networking ecosystem and utilize social media channels to increase sales and create leads. The course helps candidates to gain a thorough social media marketing approach that corresponds with business goals.

The course of the Iterative Innovation Process by edX gives an amazing chance to all the individuals who want to create the framework of innovative ideas and are interested to work for them. The Iterative Innovation Process programme is created by the faculty from Massachusetts Institute of Technology in association with the platform of edX. Participants should spend 8 weeks pursuing this course. The Iterative Innovation Process training is an online learning programme.

The candidates may audit the course for free. They must spend 4-6 hours per week for the understanding of the subject. Certification for the Iterative Innovation Process training is available. The candidates who want to enrol themselves for the verified track certification need to pay the fees according to the guidelines given by the creator platform. Certificates available here are easily shareable to other platforms. The Iterative Innovation Process certification course presented here on the edX platform is an introductory level programme. Learners will learn about the required techniques which are needed in the field to work professionally.

With the Innovation and Technology Management in Tourism and Hospitality course, candidates get an opportunity to understand various applications & methods of integration of modern innovations & technologies to revolutionize the hospitality & tourism industry. Various key factors of business management shall also be taught to Innovation and Technology Management in Tourism and Hospitality Certification takers such as marketing practices, revenue management, revenue strategies, customer services, curated business environments & various business models. 

The video lectures extend up to 8 weeks & the constant helpful & relevant course handouts ensure maximum engagement of the course takers with the course material & learning. With the help of Innovation and Technology Management in Tourism and Hospitality Training, candidates will be able to communicate with various industry stakeholders, including commercial organizations in a much better manner about the areas of ICTs and innovation. Course takers will also get to experience the usage of big data analytics in the field of hospitality & tourism for more accurate & beneficial decision-making. There are 2 tracks of study which are offered in the self-paced mode. One is the audit mode which offers limited-period access to the course materials whereas in the verified mode, the candidates will be getting unlimited access to the course.

International Marketing Certification is about a social and managerial process by which individuals as well as corporate offices obtain what they need and want through creating and exchanging products and value with others internationally or across the borders.

International Marketing Classes will provide basic theories of Internal Business, various types of entry strategies to the International Market, International marketing management, understanding risk associated with expansion & risk mitigation plans. 

It will also help in making social & cultural exchange possible between different countries of the world alongside goods and services, cultural integration is achieved at global level.

All students enrolled get an International Marketing Certification by Indian Institute of Technology Kharagpur (IIT Kharagpur) under the Swayam Initiative by Government of India. 

The Performance Marketing Bootcamp - Google Ads certification course is an 8-week intensive online programme designed to equip beginners with the essential skills and knowledge in performance marketing using Google Ads. The course is led by industry experts and offers more than 40 hours of live learning sessions. The course also includes case study discussions, and personalized feedback to ensure a comprehensive understanding of Google Ads.

In Performance Marketing Bootcamp - Google Ads certification by upGrad, participants will learn about paid advertising, ad auctions, campaign setup, budgeting, and effective ad writing. The curriculum also covers keyword research, ad extensions, and conversion tracking. Furthermore, participants will explore the Google Display Network and YouTube video campaigns.

This Performance Marketing Bootcamp - Google Ads training is ideal for individuals interested in pursuing a career in digital marketing or performance marketing. Upon completion, learners will receive a recognized completion certificate and gain access to upGrad's extensive alumni community, enhancing their networking opportunities in the industry.

The Executive Educative firm at the Imperial College Business School brings the online course of Imperial Digital Marketing: Customer Analytics and Engagement to all the interested candidates that want to gain deep knowledge about consumer insights as well as develop strategies for the management of brands by making use of advanced analytical tools. 

The candidates of this course will understand the digital market and grow the opportunities for their organisations and career with the help of the experienced faculty of Imperial College Business School. They will also learn from leading industry experts, peer interaction, and the various case studies included in the module. 

The course is 7-week long and deploys high-quality video lectures and online learning sessions to help the students grow. They will also receive personal support so that experience is gained by applying the learnt concepts to real-world scenarios. At the end of the programme, a certification will be provided which is recognisable in various sectors. 

The ‘Search Engine and Content Marketing’ online course is provided by the Emeritus online education platform along with the Imperial College Business School Executive Education. The course study is focused on the digital marketing techniques that aid in the search engine optimization of the content and improve the return on investment. The online program is organized for seven weeks and the students are required to spend four to six hours every week to complete the program. 

The course instructor for this program on digital content marketing is Daniel Rowles, a member of the faculty at the Imperial College Business School and a qualified professional in the industry. The course provides marketing insights on the techniques to develop the skills required for using the website traffic to improve sales and marketing thereby increasing the return on investment. The students of this training are given the course certificate after completion of the course.

edX supports the learners in getting a job, changing fields, gaining a promotion, or pursuing new interests by offering courses in diverse fields such as law, biology, languages, writing, engineering, and other fields.

Services Marketing: Concepts & Applications course by edX has been built by experienced faculty to give the learners exposure to the various concepts of marketing services. New services are being introduced regularly and many of them have changed the industry and economy. 

This course will equip the learners to analyse the opportunities and challenges faced in marketing and managing services. They will learn about the features of services and their implications on design, conceptualization, delivery, the importance of coordinated organizational effort through marketing, operations in delivering superior service, human resources, and the practices across business models and industries. They will be able to apply the frameworks and models in diverse service contexts through industry-relevant examples and research.

The self-paced course on services marketing concepts can be pursued in two varied tracks, namely, the paid and free. In the paid track, the candidates will be rendered unlimited access while in the free track, they will have only limited access to the programme. 

With today's massive amounts of customer data available, it's more important than ever for companies to properly gather and analyze this data. The Market Research, Consumer Insights, and Competitor Analysis online course develop important skills to interpret customer data and turn it into actionable business insights.

The Market Research, Consumer Insights, and Competitor Analysis training focuses on consumer needs. modern companies consider customer needs in order to stay successful and sustainable. Market analysis findings can help satisfy consumer needs by identifying opportunities, organizing marketing strategies, monitoring competition, and recognizing and addressing business problems. ideas that are not backed by data can have negative consequences.

The Market Research, Consumer Insights, and Competitor Analysis syllabus include customer behaviour and insight to analyse the need and behaviour of the customer while making a purchase. The program also includes competitor analysis and market trends to keep an eye on the updated market scenarios and competitors business moves.

The Innovation Strategies for Electric Mobility course by EdX is an intermediate-level course under Business and Management. Candidates who join this program will learn about the various methods and tools which can be used to identify customer needs and the processes by which companies can launch these technological innovations. 

The Innovation Strategies for Electric Mobility certification program emphasise analysing how entrepreneurial thinking can aid in better innovation and benefit the companies. Besides that, the theoretical knowledge will be applied to a recent technological innovation from Germany, “The StreetScooter” which is an electric delivery vehicle of Deutsche Post DHL. 

Taught by reputed faculty like Frank T. Piller, Achim Kamper, Malte Brettel, Stefanie Paluch, Gunther Schuh, Daniel Wentzel and Torsten-Oliver Salge, the Innovation Strategies for Electric Mobility training is offered by RWTH Aachen University. It is a self-paced course that can be audited for free. It comes with pre-recorded video lectures and can be completed in six weeks. Candidates completing this course successfully will be eligible for a verified certificate of achievement. 

The B2B Marketing Strategy [online] by Columbia Business School is a programme that will help the candidates add value to their B2B relationships in the field. Students will learn through the curriculum designed by the experienced faculty. The duration of the course is six weeks. Participants will learn about the contents of the course in online mode only. The programme will help you build and maintain a successful connection between the marketing and sales functions.

Additionally, B2B Marketing Strategy [online] certification provides beneficial resources to the working professionals as well. Candidates can upgrade their skills in the area. Participants can expect development in their careers after the course completion. Students can also expect increased exposure, more job or work opportunities, and salary hikes after the successful course completion.

A successful online marketing plan is essential to keep the brand recognizable and relevant in today's market. The Digital Marketing online course provided by UCT teaches how to reach the target audience by honing the internet marketing abilities required to improve personalisation and targeting, as well as to establish a cohesive cross-platform brand message.

According to a HubSpot report, 68% of marketers say paid online ads are "very essential" or "very critical" to their entire marketing plan. The Digital Marketing Training assists candidates in developing integrated marketing strategies that employ the appropriate tools for the task at hand and align online marketing objectives with underside business objectives.

A HootSuite report states that South Africans spend an average of 9 hours and 22 minutes a day on the internet. The syllabus covers various internet marketing topics such as Search Engine Optimisation, Social Media Management, Email Marketing, Public relation, Mobile marketing, Web designing, etc. With a certificate from the UCT, win the battle of attention as well as provide concrete evidence of your new marketing skills.

Modern technologies have transformed marketing, resulting in a significant increase in the quality and amount of data we can access, keep and analyze. This data explosion enables firms to better understand and respond to customer trends. The Digital Marketing Analytics online course explains how to use analysis and measurement as part of the digital marketing plan.

There is a rise in the requirement for evolution in marketing activity planning, measurement, and implementation. Companies need trained experts who can provide the best return on investment (ROI) for marketing expenditure and give important insights that lead to better customer support. The Digital Marketing Analytics training covers the most recent software of machine learning, artificial intelligence, and predictive modelling to help drive ROI campaigns more effectively.

According to an MIT Sloan review, A packaged goods company's internet traffic has increased by 15% after it began utilizing data and AI to tailor content and provide a more customized experience. The Digital Marketing Analytics syllabus includes strategies and techniques of digital marketing to increase traffic and sales.