Online Marketing Courses & Certifications

The Executive Educative firm at the Imperial College Business School brings the online course of Imperial Digital Marketing: Customer Analytics and Engagement to all the interested candidates that want to gain deep knowledge about consumer insights as well as develop strategies for the management of brands by making use of advanced analytical tools. 

The candidates of this course will understand the digital market and grow the opportunities for their organisations and career with the help of the experienced faculty of Imperial College Business School. They will also learn from leading industry experts, peer interaction, and the various case studies included in the module. 

The course is 7-week long and deploys high-quality video lectures and online learning sessions to help the students grow. They will also receive personal support so that experience is gained by applying the learnt concepts to real-world scenarios. At the end of the programme, a certification will be provided which is recognisable in various sectors. 

The ‘Search Engine and Content Marketing’ online course is provided by the Emeritus online education platform along with the Imperial College Business School Executive Education. The course study is focused on the digital marketing techniques that aid in the search engine optimization of the content and improve the return on investment. The online program is organized for seven weeks and the students are required to spend four to six hours every week to complete the program. 

The course instructor for this program on digital content marketing is Daniel Rowles, a member of the faculty at the Imperial College Business School and a qualified professional in the industry. The course provides marketing insights on the techniques to develop the skills required for using the website traffic to improve sales and marketing thereby increasing the return on investment. The students of this training are given the course certificate after completion of the course.

As social media advances, it presents companies with new and interesting opportunities to communicate with their consumers and engage them. However, in order to motivate actual action, they must first grasp the science underlying social media to properly leverage it for commercial success. The Social Media Strategy: Creating Engagement, Insight, and Action online course provides an in-depth study of the factors driving social media and how it may be utilized tactically to achieve an organisation's objectives.

According to a, We Are Social report, Between January 2020 and January 2021, a total of 490 million people began accessing social media for the first time. Using The Hype Machine, Sinan Aral's book, The Social Media Strategy: Creating Engagement, Insight, and Action training provides deep knowledge of technology and trends of the social media landscape, as well as the socioeconomic and neurological variables that drive human nature.

The Social Media Strategy: Creating Engagement, Insight, and Action syllabus also teach about numerous effective strategies for improving the social media marketing approach during this course. With assistance from MIT academics and industry professionals, candidates will leave with the skills to leverage the opportunity of social media in the present and in the future.

A successful online marketing plan is essential to keep the brand recognizable and relevant in today's market. The Digital Marketing online course provided by UCT teaches how to reach the target audience by honing the internet marketing abilities required to improve personalisation and targeting, as well as to establish a cohesive cross-platform brand message.

According to a HubSpot report, 68% of marketers say paid online ads are "very essential" or "very critical" to their entire marketing plan. The Digital Marketing Training assists candidates in developing integrated marketing strategies that employ the appropriate tools for the task at hand and align online marketing objectives with underside business objectives.

A HootSuite report states that South Africans spend an average of 9 hours and 22 minutes a day on the internet. The syllabus covers various internet marketing topics such as Search Engine Optimisation, Social Media Management, Email Marketing, Public relation, Mobile marketing, Web designing, etc. With a certificate from the UCT, win the battle of attention as well as provide concrete evidence of your new marketing skills.

Modern technologies have transformed marketing, resulting in a significant increase in the quality and amount of data we can access, keep and analyze. This data explosion enables firms to better understand and respond to customer trends. The Digital Marketing Analytics online course explains how to use analysis and measurement as part of the digital marketing plan.

There is a rise in the requirement for evolution in marketing activity planning, measurement, and implementation. Companies need trained experts who can provide the best return on investment (ROI) for marketing expenditure and give important insights that lead to better customer support. The Digital Marketing Analytics training covers the most recent software of machine learning, artificial intelligence, and predictive modelling to help drive ROI campaigns more effectively.

According to an MIT Sloan review, A packaged goods company's internet traffic has increased by 15% after it began utilizing data and AI to tailor content and provide a more customized experience. The Digital Marketing Analytics syllabus includes strategies and techniques of digital marketing to increase traffic and sales.

The Digital Marketing: Creating Successful Marketing Strategies certification by the Rotman School of Management is a 6-week online course. This online certification course is designed to provide professionals with the concepts, tools, skills, and techniques essential to launch or improve digitized marketing initiatives. The Digital Marketing: Creating Successful Marketing Strategies online course will enable students to discuss the digitization impact on traditional marketing methods. It will also let them know how to harness the power of digital advertising and social media to better engage with their customers, clients and stakeholders.

The Digital Marketing: Creating Successful Marketing Strategies certification syllabus comprises six modules allowing learners to accomplish optimized performance and improved ROI in marketing for their businesses. With Digital Marketing: Creating Successful Marketing Strategies certification course, students will be able to identify the importance and the growing use of social and mobile media. They can also evaluate digital marketing techniques to help their organizations achieve their goals. The Digital Marketing: Creating Successful Marketing Strategies classes include recorded video lessons, crowdsourced activities, assignments, and interactive learning.

edX is an education platform providing courses in various fields such as biology, marketing, writing, law, electronics, languages and other fields to support the learners in entering the job market, changing fields, exploring new interests or gaining a promotion.

Consumer Behaviour course is being offered by edX to give the learners an introduction to the behavioural perspectives. The participants will learn about consumer behaviour, its connection with marketing and organization, brand differentiation and lifestyles, how digitalization has influenced consumer behaviour, marketing mix, positioning, segmentation, and their connection to the consumers. 

They will understand how consumers form brand perceptions, learn about it and create associations with it and the perception of the consumers while making decisions. They will be trained to apply consumer behaviour concepts to marketing realities, acknowledge the practical applicability of a subjective field like Consumer Behaviour. The Consumer Behaviour course provides for theoretical as well as the practical knowledge of Consumer Behaviour.

MBA Essentials certification is a 6 weeks course. This programme is 100% online and is offered on the platform of the education provider Emeritus, along with the syllabus being curated by the Rotman School of Management, University of Toronto. After course completion, every participant will be getting a digital certificate by just devoting only 4-6 hours of their time in a week. The students will learn better by solving real-world examples so that they understand management concepts in a better way.

MBA Essentials training is basically an interactive and fast-growing attempt towards an enhanced education that is business-oriented for equipping one with the knowledge of making both strategic and operational decisions relevant to any industry. This online curated program is designed for those entrepreneurs who want to seek proper business management training and develop future-ready management skills.

edX supports the learners in getting a job, changing fields, gaining a promotion, or pursuing new interests by offering courses in diverse fields such as law, biology, languages, writing, engineering, and other fields.

Services Marketing: Concepts & Applications course by edX has been built by experienced faculty to give the learners exposure to the various concepts of marketing services. New services are being introduced regularly and many of them have changed the industry and economy. 

This course will equip the learners to analyse the opportunities and challenges faced in marketing and managing services. They will learn about the features of services and their implications on design, conceptualization, delivery, the importance of coordinated organizational effort through marketing, operations in delivering superior service, human resources, and the practices across business models and industries. They will be able to apply the frameworks and models in diverse service contexts through industry-relevant examples and research.

The self-paced course on services marketing concepts can be pursued in two varied tracks, namely, the paid and free. In the paid track, the candidates will be rendered unlimited access while in the free track, they will have only limited access to the programme. 

With today's massive amounts of customer data available, it's more important than ever for companies to properly gather and analyze this data. The Market Research, Consumer Insights, and Competitor Analysis online course develop important skills to interpret customer data and turn it into actionable business insights.

The Market Research, Consumer Insights, and Competitor Analysis training focuses on consumer needs. modern companies consider customer needs in order to stay successful and sustainable. Market analysis findings can help satisfy consumer needs by identifying opportunities, organizing marketing strategies, monitoring competition, and recognizing and addressing business problems. ideas that are not backed by data can have negative consequences.

The Market Research, Consumer Insights, and Competitor Analysis syllabus include customer behaviour and insight to analyse the need and behaviour of the customer while making a purchase. The program also includes competitor analysis and market trends to keep an eye on the updated market scenarios and competitors business moves.

The Innovation Strategies for Electric Mobility course by EdX is an intermediate-level course under Business and Management. Candidates who join this program will learn about the various methods and tools which can be used to identify customer needs and the processes by which companies can launch these technological innovations. 

The Innovation Strategies for Electric Mobility certification program emphasise analysing how entrepreneurial thinking can aid in better innovation and benefit the companies. Besides that, the theoretical knowledge will be applied to a recent technological innovation from Germany, “The StreetScooter” which is an electric delivery vehicle of Deutsche Post DHL. 

Taught by reputed faculty like Frank T. Piller, Achim Kamper, Malte Brettel, Stefanie Paluch, Gunther Schuh, Daniel Wentzel and Torsten-Oliver Salge, the Innovation Strategies for Electric Mobility training is offered by RWTH Aachen University. It is a self-paced course that can be audited for free. It comes with pre-recorded video lectures and can be completed in six weeks. Candidates completing this course successfully will be eligible for a verified certificate of achievement. 

The B2B Marketing Strategy [online] by Columbia Business School is a programme that will help the candidates add value to their B2B relationships in the field. Students will learn through the curriculum designed by the experienced faculty. The duration of the course is six weeks. Participants will learn about the contents of the course in online mode only. The programme will help you build and maintain a successful connection between the marketing and sales functions.

Additionally, B2B Marketing Strategy [online] certification provides beneficial resources to the working professionals as well. Candidates can upgrade their skills in the area. Participants can expect development in their careers after the course completion. Students can also expect increased exposure, more job or work opportunities, and salary hikes after the successful course completion.

The Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals Certification Course will help Managers understand the nitty-gritty of Data Analytics, even if they do not have a technical background in statistics, coding, and data mining. The program uses MS-Excel to introduce all the different Sales, Marketing, and Retail management components.

The Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals Certification Syllabus covers Marketing Analytics and associated algorithms. You will learn how to use MS-Excel and Excel add-ins to organize real datasets, analyze the data and interpret it, establish patterns and relationships, and facilitate improved decision-making for businesses.

The total duration of the Certificate Program in Analytics Simplified for Day-to-Day Use for Marketing Professionals Training is 30 hours, spread over six weeks. Live classes will take place on weekends only. For, participants will receive a detailed schedule in due course. Once participants complete the training, they will receive a joint certificate from IMT Nagpur and the ASI (Analytics Society of India).

According to Dell Technologies, South Africa is slow in the race of global digital transformation, only one-third of the total companies in South Africa are transforming for the digital future. However digital transformation is an important factor to tackle the challenges of upcoming technical disruption. The Digital Transformation Strategy online course by the University of Cape Town is a 6 weeks program that offers knowledge about the skills necessary for driving digital transformation with a human-centric approach.

The Digital Transformation Strategy syllabus covers various sources of disruption in an organization, industry, or sector. The course provides an overview of the limitations and capabilities of new technologies and how it is affecting the business landscape. The course teaches about cultural challenges faced while developing the strategy of digital transformation.

The Digital Transformation Strategy training includes market research by gathering data with appropriate methods and identifying data privacy impact on market research. The training covers various methods of analyzing consumer behavior and taking feedback to improve the consumer experience.

As the corporate landscape changes, building a customer-centric company becomes increasingly vital for achieving success. The Product Marketing: Research, Consumer Behavior and Analytics online course help in the development of abilities required to comprehend consumer expectations in order to improve organisational decision-making. A Gartner report says that, by 2022, 85% of sales and marketing executives want their company's marketing choices to be based on data analytics of the market.

Companies require individuals with research and analytical abilities to transform the insights gained from the accessible massive amounts of consumer data into operations. Product Marketing: Research, Consumer Behavior and Analytics training teach how to evaluate customer purchasing behaviours and uncover the underlying reasons that impact a brand's interaction with them.

The course teaches students how to utilize exploratory, predictive and descriptive analytics to discover, engage and target consumers in order to build more tailored product and service offers. The Product Marketing: Research, Consumer Behavior and Analytics syllabus covers the skills and strategies needed to extract useful information from market research reports and create a strong marketing strategy that will drive organisational success.

Business leaders worldwide realise the importance of analytics in marketing. However, marketers are unable to optimise the use of analytical tools because of skill gaps. With the right skills, employees can make better decisions, leading to higher profits. The Marketing Analytics course by Wharton Business School can help you fill that skill gap in your organisation.

This Marketing Analytics programme has been designed to introduce you to analytical techniques and tools for better decision-making. Better insights will enable you to ask the right managerial questions and develop smarter solutions to marketing roadblocks. The programme covers concepts from data analytics and modern marketing science to maximising customer-centric profitability.

The Marketing Analytics online course also features industry examples and case studies of organisations like Netflix, Amazon, and American Express. Upon course completion, you’ll receive a certificate from the Wharton School of Business, with which you can enhance your CV/resume and land better, high-paying, and rewarding jobs.

To make an organisation’s digital marketing campaign successful, there is a need for a skilled Copywriter. Traditionally media personnel and Journalists were the information gatekeepers, but in this emerging digital world, every piece of information is at one click of the user. The Copywriting for digital Marketing online course is designed to deliver the knowledge of creating engaging and persuasive content which grabs the attention of readers and inspires them.

The Copywriting for digital Marketing training provides knowledge of best techniques and practices to write a call to action headlines and compelling stories on different online platforms and develop an effective content marketing plan. The program teaches how to improve search engine optimization and sell copywriting work.

The Copywriting for digital Marketing syllabus covers content marketing and copywriting for Social media which includes various techniques to create engaging content for social media. The course focuses on copywriting with a Search engine optimization perspective to make business visible and rank on search engines.

Emeritus’s Strategies That Build Winning Brands course helps you stay at the top of the race by creating effective marketing plans. You will learn how to build a purpose and character for your brand. This course provides a highly interactive online experience with ‘Try-it’ activities in each module to make you apply your branding concepts right away. 

In the Strategies That Build Winning Brands Certification Course, you will understand how your brand can come to life and position itself. Learners are taught to use different approaches to examine the health of a brand. The curriculum discusses brand strategies and uses financial risk assessment to fight off competitive attacks. 

Furthermore, Strategies That Build Winning Brands training is aimed at executives and managers who wish to contribute to a company's growth initiatives. You will study the critical role that brands play in driving long-term and profitable growth. This program also provides a verified digital certificate to learners upon successful completion. 

Over the years, marketing strategies and techniques have evolved drastically. In today’s date, marketing has revolutionised the way you sell and market your products and services. Get Swayam's Certified Course in Introduction to Marketing Essentials to grasp essential industry knowledge.

The Introduction to Marketing Essentials training programme by Swayam is a core subject course on a postgraduate level. This management studies training is spread over six weeks. The course covers all the fundamental topics and their application in practical job experiences. The marketing expertise you attain from this course will set you apart from your competitors.

The online Introduction to Marketing Essentials programme will take you through a basic overview of marketing. Students will learn about segmentation, targeting, differentiation, positioning, and pricing strategies in marketing. The training is an excellent opportunity to strengthen your base in the field of marketing. Dr Ashis Mishra teaches this tutor-led course. He is part of Indian Institute of Management Bangalore (IIM-B) as a faculty member in the Marketing Area.

Swayam’s Quantitative Marketing Research course helps learners answer crucial questions related to marketing with the help of data. Marketing research is important for marketing managers, and this course allows candidates to study the design, interpretation, and implementation of quantitative market research projects.

Quantitative Marketing Research training has a comprehensive curriculum spread over six weeks, where the students are introduced to the idea of willingness-to-pay and value, and the use of auctions to estimate the same. The course discusses conjoint analysis, where the concept of value is a function of different attributes. 

Furthermore, the Quantitative Marketing Research online course covers cluster analysis which discusses market segmentation based on various value propositions desired by different customers. Learners will also get to discuss ethical issues pertaining to marketing research to go beyond technical aspects and enter real-life scenarios. Prithwiraj Mukherjee, from IIM B, who is an expert in marketing management and marketing research, is your training instructor. You will receive English video lectures for learning.

Wharton's Revenue Analytics: Price Optimization online course is comprehensively designed to equip business professionals with the essential knowledge and skills to excel in revenue management and optimization. In the Revenue Analytics: Price Optimization certification by Emeritus, participants will dive into the world of data-driven decision-making, understanding how big data analytics is transforming revenue opportunities and leading to strategic business growth.

The Revenue Analytics: Price Optimization certification course offers practical experience in using various revenue management analytics techniques, enabling participants to tackle optimization challenges across diverse industries. By delving into statistical, optimization, and economic decision-making tools, participants learn to make informed business choices for maximising revenue and beating revenue goals.

The Sales Team Management Strategies (Online) certification course is designed for individuals who want to create a highly motivated sales team for a profitable business. In this course, you will learn the framework and strategies for managing and designing a high-performance sales team. In today’s era of digital transformation, it is important for every organization to adapt and stay at the front to give desired results. 

Sales Team Management Strategies (Online) certification by Emeritus provides you with a platform where you can advance your leadership skills and transform your team into an impactful sales machine. The arrival of digital marketing and e-commerce has suddenly changed the way of product marketing. Now every organization needs a highly impactful sales manager and team. 

Strategies provided in the Sales Team Management Strategies (Online) training will align your short end goal with long ones. This course is provided by the Columbia Business School. Miklos Sarvary is the instructor of this course and is the co-faculty director at Columbia Business School. 

Also Read: 

• Sales And Marketing Management Certification Courses
• Corporate Management Certification Courses
• Leadership And Management Certification Courses

The Digital Marketing Analytics certification course provides a skillset and training for meaningful marketing analysis. Many marketers across the world invest a high amount in analytics but they have yet to get the result they want. This course will provide you with strategies and tactics to optimize ROI, commonly referred to as Return On Investment. Digital Marketing Analytics certification by Emeritus in collaboration with UC Berkeley Executive Education helps you to gain an understanding of the principles and practices of a data-driven marketing approach. 

This course uses real-world case studies of big tech companies like Netflix and Booking.com and helps you to implement innovative marketing analytics. Digital Marketing Analytics training can help you to improve and update your ROI by using the most advanced analytics tools. Przemyslaw Jeziorski, Zsolt Katona, and Clayton R. Critcher are the instructors of this course. To better understand customer behavior and to increase profitability you can register for this course.

Also Read: Digital Marketing Courses & Certifications