Question : Assertion: The marketing concept emphasizes building strong relationships with customers.
Reason: The marketing concept focuses on aggressive promotional tactics to sell products.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Assertion is true, but the reason is false.
Solution : The correct answer is (c) Assertion is true, but the reason is false.
The marketing concept is a customer-centric approach to marketing that emphasizes building strong relationships with customers. It is based on the idea that businesses should create and deliver products and services that customers want and need, rather than simply trying to sell them products and services that the business has to offer.
The reason given for the assertion, that the marketing concept focuses on aggressive promotional tactics to sell products, is false. While promotion is an important aspect of marketing, it is not the only one. The marketing concept also encompasses other activities such as market research, product development, pricing, and distribution.
