Question : Statement 1: Societal marketing concept focuses on achieving customer satisfaction and long-term loyalty.
Statement 2: Selling concept emphasizes understanding customer needs and preferences.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b) Statement 1 is correct, and statement 2 is false.
Statement 1 is correct. The societal marketing concept indeed focuses on achieving customer satisfaction and long-term loyalty. It emphasizes meeting the needs and wants of customers while also considering societal well-being and ethical aspects.
Statement 2 is false. The selling concept does not emphasize understanding customer needs and preferences. It is focused on aggressive sales techniques to maximize short-term sales, often without necessarily understanding or addressing customer needs and preferences.
Therefore, statement 1 is correct, and statement 2 is false
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