Question : Which of the following is NOT a stage in the product life cycle?
Option 1: Introduction
Option 2: Growth
Option 3: Maturity
Option 4: Decline
Correct Answer: Decline
Solution : The correct answer is (d) Decline.
Decline is the stage when sales start to decline due to changes in customer preferences, market saturation, technological advancements, or the emergence of new products. Companies may decide to discontinue the product or make significant changes to revitalize sales.