Introduction to Marketing Management-1
Get your skills brushed up the subject of marketing management in the course Introduction to Marketing Management-1 by Swayam.
Online
8 WeeksQuick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The course will be primarily emphasizing marketing management techniques and their application. The certification program on Introduction to Marketing Management-1 by Swayam will be focusing on the concepts that include- the concepts related to marketing and its managerial decisions for helping the students formulate an effective marketing strategy. The Introduction to Marketing Management-1 certification syllabus over the period of eight weeks will cover the topics like- marketing environment, ethical issues related to marketing, microeconomics, marketing information, and others.
The course will be focusing on the subject of- “management studies”. After completing the Introduction to Marketing Management-1 certification course the students will have their skills enhanced in the subject of consumer behavior. The student's post completion of the program will learn to target the customers for the products by effectively placing their products. The program will be focusing on the working knowledge of the different concepts involved in marketing.
The Highlights
- Government recognized certificate
- Certificate issued by Swayam
- 8 weeks program
- Course category-Management studies
- Course level- undergraduate
Programme Offerings
- assignments
- E-education
- Lectures
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Manipur University, Imphal |
Eligibility Criteria
Certification Qualification Details
For receiving the Introduction to Marketing Management-1 certification, applicants have to secure a 70% mark in their end-term exam and also get a passing mark of 30% in their internal assessment.
What you will learn
Applicants in the Introduction to Marketing Management-1 certification will be studying the following-
- The core concepts that pertain to marketing and functions will be covered by the students.
- The evolution of nature and the definitions of marketing will also be taught to the applicants.
- The various types of marketing environment and their benefits will further be elaborate.
- Students will also be studying the importance of environmental analysis and the system of Indian marketing.
- The various types of marketing the processes involved in it will also be covered.
- The Introduction to Marketing Management-1 certification syllabus includes the concept of a marketing information system.
- Candidates will learn about the importance of marketing research in the program module.
- The process of developing plans and strategies for the promotion of a product will further be elaborated on to the applicants.
- Kotler’s consumer buying behavior model will also be learned by the students.
- the stages that are involved in the process of the consumer buying model will also be covered in the course.
Who it is for
The Introduction to Marketing Management-1 training will prove helpful for the following candidates-
- Students who want to secure a government-recognized certificate in “marketing management” can apply for the course.
- Candidates who want to study marketing target can get themselves registered for the course.
Application Details
To apply for the Introduction to Marketing Management-1 online course the students are required to follow these steps-
Step 1: The given URL has to be visited for getting the form- https://onlinecourses.swayam2.ac.in/cec21_mg03/preview
Note- The process of applying for the Introduction to Marketing Management-1 program is yet to start. The students will be notified shortly. However, they can get themselves registered for getting the details.
The Syllabus
- Evolution, Nature and definitions of marketing
- Core Concepts of Marketing, Functions and Importance of Marketing
- Marketing concepts/philosophies, Selling Vs. Marketing
- Need for environmental analysis; nature of marketing environment.
- Types of marketing environment; macro and micro; economic, demographic environment and strategies to deal with these different environments.
- Types of marketing environment; social cultural and technical; Political, legal and E-Business environment and strategies to deal with these different environments.
- Micro environments: suppliers, distributors consumers and competitors and strategies to deal with these different environments.
- Importance of environmental analysis and Indian Marketing environment, Ethical issues in terms of product, pricing, promotional strategies and distribution system, Roles & responsibility and social responsibilities of a marketing manager.
- Types of marketing I: Digital; Internet, Affiliate; multi-level marketing.
- Types of marketing II: Global and other types of marketing, Evolution of marketing information system.
- Marketing and information, The dimensions of marketing information systems.
- Marketing information system design and steps in MIS design, Role and importance of MIS
- Importance of marketing research; scope, role and objectives of marketing research; Types of marketing research: exploratory, descriptive and causal.
- Process of marketing research-problem identification; definition and characteristics of marketing problems.
- Developing a market research plan, research design.
- Collection of data: sources of data, methods of data collection
- Analysis of collected data.
- Preparation of research report, Types of scales.
- Consumer behaviour defined; why study consumer behaviour.
- 7O’s framework; kotler’s consumer buying behaviour model, Factors influencing consumer behaviour.
- Stages of consumer buying process
- Participants in the buying process and various groups interested in consumer behavior, Organisational buyer behaviour and its nature; difference between personal consumer and industrial consumer
- Stages of industrial buying process, Factors influencing industrial buying behaviour
- Consumerism and public issues, Types of buying behaviour, Different types of buying motives, Consumer market in India
- Market segmentation concept and importance, Criteria and bases for market segmentation.
- Segmentation of markets for industrial goods, segmentation bases for institutional markets.
- Guidelines for selecting Target market, approaches to target market.
- Positioning of product and services; importance and effective positioning.
- Positioning process, Market Repositioning.
- Product Differentiation Vs Market Segmentation, Contemporary Issues In Marketing.
Instructors
Manipur University, Imphal Frequently Asked Questions (FAQ's)
The Introduction to Marketing Management-1 certification course will be organized over a period of eight weeks.
The instructor for the course is from the faculty of the Centre for Entrepreneurship & Skill Development, Manipur University.
The classes for the Introduction to Marketing Management-1 training will be organized on a digital platform.
The students can get themselves registered in the course by filling the application that is provided on the official site of Swayam.
The certificate for the Introduction to Marketing Management-1 online course will be issued by the institute of Swayam.
The Introduction to Marketing Management-1 fee can be paid by the applicants by the method of online transactions.
The Introduction to Marketing Management-1 fee details have been provided by the students on the official site of Swayam.
The Introduction to Marketing Management-1 certification syllabus has been provided on the homepage of Swayam.
The students will be notified by the management about the application details.
The application form has been provided on the given website- https://onlinecourses.swayam2.ac.in/cec21_mg03/preview