Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Video and Text Based | Weekends |
Course Overview
The General Management Programme for Executives - Dubai certification course is an open course and allows weekend classes to the campus. The programme covers topics related to marketing, business, finance, human resource, leadership, strategy, digital marketing, and many more. The course is provided by the platform of Eruditus in association with the Indian Institute of Management, Lucknow.
Candidates need to spend a minimum of 9 months in order to complete the entire General Management Programme for Executives - Dubai certification syllabus. The course allows the participants to acquire information through several real-world case studies, projects, and exams. The course encourages the students to have discussions among the students. Candidates will be able to gain certification of completion as well as certification of participation at the end of the programme, depending upon the eligibility criteria of the certification.
The Highlights
- Campus immersion sessions
- Weekend classes in Dubai
- Faculty from IIM, Lucknow
- Certification available
- 9 months course
- Multi-modular syllabus
Programme Offerings
- Modules
- Project
- Case Studies
- exams
- Presentations
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Lucknow |
- Candidates must make full payment of AED 34,125 as the General Management Programme for Executives - Dubai fees.
- In case the student wants to pay in installments, he/she can do so by paying AED 36,625 in eight installments.
- Candidates have to pay the downpayment of AED 8,625 within 5 days of application confirmation from IIM, Lucknow.
- Candidates will have to pay AED 4,000 as monthly installments for 7 months.
General Management Programme for Executives - Dubai fees details
Heads | Amount in AED |
Course fee (full payment) | AED 34,125 |
8 months installment | AED 36,625 |
Down payment | AED 8,625 |
7 months installments | AED 4,000 |
Eligibility Criteria
Work Experience
In order to be a part of this course, students must have work experience of at least 5 years.
Education
The course requires the participants of the programme to be graduates.
Certification Qualifying Details
Students will receive a certification of completion if they finish the entire curriculum along with a minimum attendance percentage of 75%. Participants who do not qualify for more than two modules will receive only a certificate of participation.
What you will learn
Participants will be able to learn the following points after completing the General Management Programme for Executives - Dubai programme-
- Students will gain an understanding of marketing plans and different business models.
- Students will learn strategic negotiation skills in the course.
- Candidates will learn about the cross-functional activities of an organization.
- Participants will develop leadership skills in the General Management Programme for Executives - Dubai certification.
- Candidates will be able to prepare financial statements for an organization.
- Students will develop effective corporate communication skills.
- Candidates will learn about consumer behaviour in the General Management Programme for Executives - Dubai training.
Who it is for
The course is apt for the following participants-
- Working professionals looking for some growth.
- Participants related to the management industry.
Admission Details
Students can get admitted into the General Management Programme for Executives - Dubai programme by following the given procedure-
Step 1- Candidates must visit the homepage of the course.
Step 2- Candidates must click on the Start Application Now tab on the page.
Step 3- Candidates then should provide their details asked in the top right section of the page.
Step 4- On the next page, candidates need to click on the Apply Now option.
Step 5- On the redirected page, candidates must complete their online application procedure and submit the same.
Step 6- Candidates then need to pay the course fee and can access the course thereafter.
The Syllabus
- The engines and mechanics of economic growth
- The recent global economic crisis – the genesis and the policy remedies
- Monetary policy and output growth
- Financial Accounting Framework: Scope & Overview
- Preparation of Financial Statements
- Analyzing Annual Reports
- Cost concepts and classification
- Activity Based Costing
- Cost Analysis for decision-making and control
- Employee engagement
- Performance management
- Understanding consumer choices & consumer value
- Elements of the marketing mix – 6 Ps of new marketing
- Segmenting, targeting and positioning
- Strategic marketing
- Understanding self: Individual in an organisation
- Managing workgroups and team
- Concept of value & return to shareholders
- Creating EVA & MV
- Investment, financing & dividend decisions
- Understanding relationships closed-loop marketing
- Customer satisfaction index and customer retention
- Customer lifetime value and profitability
- Customer acquisition and customer loyalty
- Word of mouth and branding as CRM
- Business reports & proposal writing
- Effective corporate communication
- Strategies for cross-cultural communication
- External environment analysis, industry structure analysis
- SWOT analysis
- Value chain analysis
- Corporate strategy
- Managing change
- International strategy
- Operations strategy and competitiveness
- Forecasting & operation plans
- Scale & capacity planning
- Product/services design & development
- Project management
- The 5-dimensional framework of negotiating ability
- Negotiation strategy
- Complex negotiations
- Negotiation planning and process
- Closing the deal
- Buying process
- Learning & memory
- Perceptual mapping
- Concept of business sustainability
- Challenges of integrating sustainability strategies with core business strategies
- Competitive analysis in a carbon-constrained economy
- Role of nudges in influencing others
- Corporate branding and positioning around sustainability
- Improving/developing creative potential
- Understanding the creative process
- Understanding cognitive system
- Understanding the online consumer
- E-commerce models
- Digital advertising
- Web analytics
- Online marketing research
- Social listening and social media ROI
- Social media marketing
- Mobile marketing
- Business strategy
- Digitizing the customer experience
- Digitizing the product
- Digitizing the external supply chain
- Digitizing internal operations & processes
- Leadership theories
- Leadership styles
- Lessons in leadership from literature
- Ethics in leadership
- Persuasive leaders
Instructors
IIM Lucknow Frequently Asked Questions (FAQ's)
Students will be entitled to two certifications throughout the course, provided, they fulfill the eligibility criteria.
Students can go through the admission procedure of the programme to apply for the course.
No, the course neither provides scholarship nor loan facilities to the students.
The course can be completed in 9 months by the students.
There are a total of 17 modules in the syllabus.
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