Professional Certificate Program in Marketing and Sales Management
Join this Professional Certificate Program and gain professional and industry knowledge and advanced skills in marketing and management.
Part time, Online
12 Months
1,65,000 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based | Weekends |
Course Overview
The aim of Talentedge’s Professional Certificate Program in Marketing and Sales Management is to improve the knowledge and develop advanced skills in the candidates about marketing and sales functions. This will help the students learn how to achieve increased profitability and deliver higher customer value by utilising the potential of sales. IIM Kozhikode offers this programme.
The Professional Marketing and Sales Management certification programme is taught by Dr. Anandakuttan B Unnithan, Dr. Sreejesh S., and Dr. M. Geetha. The course is designed to help the candidates understand the marketing management concepts in-depth and their role in the management functions and sales planning.
After completing the Professional Certificate Program in Marketing and Sales Management from Talentedge, the candidates will find a fresh perspective on marketing and sales. This is a 12-month course with both digital and on-campus learning. After completing the course and meeting the prerequisites, the candidates will receive a certificate of completion from IIM Kozhikode.
The Highlights
- Two-day on-campus immersion module
- Learning through case studies
- Peer learning
- 12-month course
- Industry interactions
- Weekend schedule
- Digital Learning
- Live and interactive sessions
- Classroom-based learning
- Certificate of participation
- Assignments
Programme Offerings
- weekend schedules
- LIVE and Interactive digital learning
- Industry interactions
- Case analysis
- Learning on all screens
- Certificate
- simulations
- Exercises
- Comprehensive pedagogy
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Kozhikode |
Professional Certificate Program in Marketing and Sales Management fee structure
Course | Fee in INR |
For Indian students | Rs 1,65,000 |
For international students | USD 3300 |
*The mentioned fee is exclusive of the tax component.
Instalment Schedule for Indian Students:
Instalment Schedule | Instalment Fees | Due Date |
| 1st Instalment | INR 37500 + GST | Due by: 06 Mar, 2024 |
2nd Instalment | INR 35000 + GST | Due by: 31 Mar, 2024 |
3rd Instalment | INR 47500 + GST | Due by: 31 May, 2024 |
| 4th Instalment | INR 45000 + GST | Due by: 31 Jul, 2024 |
Instalment Schedule for International Students:
Instalment Schedule | Instalment Fees | Due Date |
1st Instalment | USD 750 | Due by: 06 Mar, 2024 |
2nd Instalment | USD 750 | Due by: 31 Mar, 2024 |
3rd Instalment | USD 900 | Due by: 31 May, 2024 |
4th Instalment | USD 900 | Due by: 31 Jul, 2024 |
Eligibility Criteria
Education
To be eligible for the Marketing and Sales Management Professional Certification course, the candidate must either be a diploma holder or a graduate from a recognised university. A Diploma holder must additionally have a minimum of 10 years of working experience in a supervisory role.
Work Experience
Furthermore, all candidates must either have a minimum of three years of work experience in Marketing and Sales function or at least five years of work experience in a managerial position in a business enterprise. Also, it is mandatory that the candidates are proficient in spoken and written English to pursue the Professional Certificate Programme in Marketing and Sales Management.
Certificate Qualifying Details
The candidates will be eligible for the Professional Marketing and Sales Management programme certificate if they maintain 75 per cent attendance or more and secure the minimum pass mark in the evaluation components.
What you will learn
After successful completion of the Talentedge Professional Certificate Programme in Marketing and Sales Management, the candidates will have a better understanding and awareness of the following:
- The foundations of marketing and how to connect them with sales.
- Typical conflicts in marketing and sales and the techniques to solve them.
- The basic marketing parameters and their interlinkages with sales functions.
- Knowledge and skills for marketing-related planning and executions in the areas of pricing, product development, place-related decisions, and marketing promotion mix decisions.
Who it is for
The following are the candidates for whom the Talentedge Professional Certificate Program in Marketing and Sales Management has been mainly designed:
- Marketing and Sales executives
- Working professionals or executives aspiring to make a career shift to the field of marketing and sales.
- Managers who want to learn effectively manage functions and comprehend the dynamics between marketing and sales
Admission Details
- To join the Professional Certificate Program in Marketing and Sales Management, firstly visit the course webpage
- Register with Talentedge by providing your details like name, e-mail address, mobile number, and resident state.
- Fill out the application form for the course.
- Finally, pay the course fee and proceed with the course.
Application Details
To participate in the Professional Certificate Program in Marketing and Sales Management by Talentedge, the candidates have to fill out an application form at the very beginning after registering with Talentedge. Requisite details include your name and contact information.
The Syllabus
- Role of Marketing Research for Better Marketing and Sales Decision Making
- Marketing and Sales Analytics
- Data-driven Insights in Marketing and Sales
- Marketing Mix Modeling
- Developing Marketing and Sales Dashboard
- Sales Forecasting and Models
- Product Analytics
- Understanding the Marketing Potential through Data
- Product Potentiality and Feasibility Analysis
- Customer Analytics for Better Marketing and Sales
- Developing Branding Strategies and Plans
- Digital Marketing Analytics
- Marketing Strategy
- Emerging Trends in Understanding Consumers
- Customer Relationship Management
- Customer Experience Management
- Selling
- SalesForce Management
- SalesForce Compensation
- Sales Territory
- Key Account Management
- Negotiation and Influencing
- Design Thinking
Instructors
IIM Kozhikode Frequently Asked Questions (FAQ's)
You will obtain a course completion certificate from IIM Kozhikode once you complete this course. At least 75 percent attendance and the minimum pass-marks in the course assignments and tests are mandatory to become eligible for one.
This course has weekend classes, so you do not have to leave your job to participate in the Professional Marketing and Sales Management certification programme.
You will be able to pay the course fee in instalments if you abide by the instalment schedule provided in the fee structure.
You must have a minimum of three years of work experience in the Marketing and Sales function or at least a five-year experience in a managerial position at a business enterprise.