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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom, Campus Based/Physical Classroom	Video and Text Based	Weekends

Course Overview

The aim of Talentedge’s Professional Certificate Program in Marketing and Sales Management is to improve the knowledge and develop advanced skills in the candidates about marketing and sales functions. This will help the students learn how to achieve increased profitability and deliver higher customer value by utilising the potential of sales. IIM Kozhikode offers this programme.

The Professional Marketing and Sales Management certification programme is taught by Dr. Anandakuttan B Unnithan, Dr. Sreejesh S., and Dr. M. Geetha. The course is designed to help the candidates understand the marketing management concepts in-depth and their role in the management functions and sales planning.

After completing the Professional Certificate Program in Marketing and Sales Management from Talentedge, the candidates will find a fresh perspective on marketing and sales. This is a 12-month course with both digital and on-campus learning. After completing the course and meeting the prerequisites, the candidates will receive a certificate of completion from IIM Kozhikode.

The Highlights

Two-day on-campus immersion module
Learning through case studies
Peer learning
12-month course
Industry interactions
Weekend schedule
Digital Learning
Live and interactive sessions
Classroom-based learning
Certificate of participation
Assignments

Programme Offerings

weekend schedules
LIVE and Interactive digital learning
Industry interactions
Case analysis
Learning on all screens
Certificate
simulations
Exercises
Comprehensive pedagogy

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Kozhikode

Professional Certificate Program in Marketing and Sales Management fee structure

Course	Fee in INR
For Indian students	Rs 1,60,000
For international students	USD 3200

*The mentioned fee is exclusive of the tax component.

Instalment Schedule for Indian Students:

Instalment Schedule	Instalment Fees	Due Date
1st Instalment	INR 35000 + GST	Due by: 10 Aug, 2022
2nd Instalment	INR 35000 + GST	Due by: 21 Sep, 2022
3rd Instalment	INR 45000 + GST	Due by: 20 Jan, 2023
4th Instalment	INR 45000 + GST	Due by: 05 May, 2023

Instalment Schedule for International Students:

Instalment Schedule	Instalment Fees	Due Date
1st Instalment	USD 700	Due by: 10 Aug, 2022
2nd Instalment	USD 700	Due by: 21 Sep, 2022
3rd Instalment	USD 900	Due by: 20 Jan, 2023
4th Instalment	USD 900	Due by: 05 May, 2023

Eligibility Criteria

Education

To be eligible for the Marketing and Sales Management Professional Certification course, the candidate must either be a diploma holder or a graduate from a recognised university. A Diploma holder must additionally have a minimum of 10 years of working experience in a supervisory role.

Work Experience

Furthermore, all candidates must either have a minimum of three years of work experience in Marketing and Sales function or at least five years of work experience in a managerial position in a business enterprise. Also, it is mandatory that the candidates are proficient in spoken and written English to pursue the Professional Certificate Programme in Marketing and Sales Management.

Certificate Qualifying Details

The candidates will be eligible for the Professional Marketing and Sales Management programme certificate if they maintain 75 per cent attendance or more and secure the minimum pass mark in the evaluation components.

What you will learn

Marketing skillsSales skills

After successful completion of the Talentedge Professional Certificate Programme in Marketing and Sales Management, the candidates will have a better understanding and awareness of the following:

The foundations of marketing and how to connect them with sales.
Typical conflicts in marketing and sales and the techniques to solve them.
The basic marketing parameters and their interlinkages with sales functions.
Knowledge and skills for marketing-related planning and executions in the areas of pricing, product development, place-related decisions, and marketing promotion mix decisions.

Who it is for

Sales Representative

The following are the candidates for whom the Talentedge Professional Certificate Program in Marketing and Sales Management has been mainly designed:

Marketing and Sales executives
Working professionals or executives aspiring to make a career shift to the field of marketing and sales.
Managers who want to learn effectively manage functions and comprehend the dynamics between marketing and sales

Admission Details

To join the Professional Certificate Program in Marketing and Sales Management, firstly visit the course webpage
Register with Talentedge by providing your details like name, e-mail address, mobile number, and resident state.
Fill out the application form for the course.
Finally, pay the course fee and proceed with the course.

Application Details

To participate in the Professional Certificate Program in Marketing and Sales Management by Talentedge, the candidates have to fill out an application form at the very beginning after registering with Talentedge. Requisite details include your name and contact information.

The Syllabus

Role of Marketing Research for Better Marketing and Sales Decision Making
Marketing and Sales Analytics
Data-driven Insights in Marketing and Sales
Marketing Mix Modeling
Developing Marketing and Sales Dashboard
Sales Forecasting and Models
Product Analytics
Understanding the Marketing Potential through Data
Product Potentiality and Feasibility Analysis
Customer Analytics for Better Marketing and Sales
Developing Branding Strategies and Plans
Digital Marketing Analytics
Marketing Strategy
Emerging Trends in Understanding Consumers
Customer Relationship Management
Customer Experience Management
Selling
SalesForce Management
SalesForce Compensation
Sales Territory
Key Account Management
Negotiation and Influencing
Design Thinking

Instructors

IIM Kozhikode Frequently Asked Questions (FAQ's)

1: Will I get a certificate after completing this course?

You will obtain a course completion certificate from IIM Kozhikode once you complete this course. At least 75 percent attendance and the minimum pass-marks in the course assignments and tests are mandatory to become eligible for one.

2: Do I have to leave my job to pursue this course?

This course has weekend classes, so you do not have to leave your job to participate in the Professional Marketing and Sales Management certification programme.

3: Can I pay the course fee in installments?

You will be able to pay the course fee in instalments if you abide by the instalment schedule provided in the fee structure.

4: Do I need work experience to participate in this course?

You must have a minimum of three years of work experience in the Marketing and Sales function or at least a five-year experience in a managerial position at a business enterprise.