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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
For a long-lasting performance in the market, companies must work on what they offer so that more customers are attracted towards them which improves their sales in the market. The clients are the main target for improving the reputation of any company. Companies try to experiment with the customers to get their reviews which will help them in understanding their needs. The marketing team of big companies and business firms finds consumer buyer behavior very appealing and effective.
Getting enrolled in the Consumer Buying Behavior Course by Swayam, candidates can learn the techniques to understand the mindset of the customer while they are out shopping. It explains every aspect needed to understand consumer behavior. Candidates who receive the certification after completing the course are demanded by companies that deal with different products and brands.
Candidates who find marketing and advertising appealing as well as employees working in a marketing or advertising company can get enrolled in this course. As this is one of the most effective and popular marketing strategies, many companies are ready to hire candidates who have excelled in different marketing strategies to give the best outcome for meeting the needs of the consumers.
The Highlights
- Government affiliated course
- Affordable Certification
- Multiple account options
- 100% web-based learning
- Get access to books and references for better knowledge
- Highly-skilled, top-level instructors
- Focus over quality over quantity
- Offline examinations at the centre of your choice
- Improvement in management skills
- Develops an understanding of buyer personas & trends in marketing
Programme Offerings
- offline exam
- Books And Other Reference Material
- Trained Faculty Members
- Active Discussion Forums
- project based assessment
- Efficient Registration Process
- 24 hour technical support
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Welingkar Mumbai |
Eligibility Criteria
As per the information regarding the Consumer Buyer Behavior Course by Swayam, the candidates having a postgraduate degree in advertising and marketing enjoys an upper hand in this course. In addition to this, the candidate can understand the course if they are aware of the traditional marketing frameworks apart from a mindset to plan advertising strategies for companies.
Certification Qualifying Details
The candidates need to finish weekly assignments as well as the final examination. On the one side, weekly assignments constitute 25% while the final exam accounts for 75% in the scoring process.
For clearing the examination, the candidate must fetch at least 40% of the total marks in the weekly assignment as well as in the final examination. In case, the candidate fails to get the required percentage in both the assignment and the final exam, they will not be offered the certification.
What you will learn
After the certification has been obtained by the candidate, they are not bound to stay at a single place for their career. They can apply to any company with the help of their marketing skills. The following topics are made efficient after this course:
- Understanding the decision-making process for choosing a product
- Things that change the decision of the consumer
- Types of decisions possible for average consumers
- Elements that drive the attention of the consumers
- Process of how a consumer chooses a product
- Effective marketing strategies to achieve instant results
Who it is for
The candidates who are interested in marketing or advertising can be directly targeted by this course. Other people getting targeted from this course are mentioned below:
- Business/Company owners
- Students/Graduates
- Marketing professionals
- Psychology professionals
- Marketers with a design background
- Managers with a sales or marketing background
- Upper-level HR managers
Admission Details
For the Consumer Buying Behavior Course by Swayam, the candidates have to visit the exam center which has been chosen by them. They have to carry their admit card, government picture, any identification card available and updated with them. The hall ticket has all the information present about the center with location and time.
After the candidate scores the required percentage in the weekly assignment as well as the final examination, they are awarded the certification. The certification can bring new opportunities in the career of the candidate.
Application Details
To get enrolled in the Consumer Buying Behavior Course, the candidates are required to visit the official website and follow the steps mentioned below:
Step 1: Create an account on the platform
Step 2: Login by using your email address and password
Step 3: Fill in the Basic information such as your name, place of residence, and other similar information
Step 4: Upload your picture and signature matching the guidelines
Step 5: Choose the course you wish to enroll in
Step 6: Click ‘Join’ to get access to the course
Step 7: Choose the exam date along with the exam center
Step 8: Provide three options for the examination center
Step 9: Choose the exam center as per your preference
Step 10: Add the course to the shopping cart
Step 11: Preview cart to check the form
Step 12: Now, exit the page by clicking on the checkout option
Step 13: Make edits to your information if you have missed out on any of it
Step 14: Proceed to pay the amount for this certification
Step 15: Choose the most convenient payment option
Step 16: Process the payment & get your hall ticket along with learning access.
The Syllabus
- Introduction / Importance of Consumer Behaviour
- "Forces that Drive the Change in Consumer Behaviour”
- The Application of Consumer Buying Behaviour Principles to Strategic Marketing
- The Role of Consumer Behaviour on Strategic Planning
- Consumer Scene in India
- Market Segmentation / Benefits of Segmentation
- Limitations of Segmentation / Bases for Segmentation
- Criteria for Effective Targeting of Market Segments / Implementing Segmentation Strategies
- Consumer Research Process
- Conducting Segmentation Research Study
- Development of Motivational Research
- Methods in Psychology (For Motivation and Other Psychological Aspects to be Probed)
- Constantly Evolving Needs and Goals
- Arousal of Motives
- Types and System of Needs
- Personality Characteristics
- Personality Theories
- Personality and Consumer Behaviour
- Brand Personality
- Understanding Psychographics / Application of Psychographic Analysis
- Psychographic Consumer Segmentation Research: SRI VALS Program
- Consumer Perception / Perceptual Mechanism
- Store Image
- What are Attitudes?
- Components of Attitude
- Learning Process
- The Diffusion Process
- The Adoption Process
- A Profile of the Consumer Innovator
- Four Views of Consumer Decision Making
- The Consumer Decision Making Process
- Types of Purchase Decision Behaviours
- Model of Buyer Behaviour
- Post Purchase Behaviour
- Relationship Marketing
- Consumers Need Protection – Why?
- Consumer Guidance Society of India (CGSI)
- Rights of Consumers
- Consumer Movement
- Consumerism and Consumers’ Rights and Responsibilities
- Business Malpractices
- Legislative Regulations
- Consumer Protection Councils and Consumer Education
- Consumer Buyer Behaviour in Service Marketing
- Consumer Buyer Behaviour in Business to Business Association
Evaluation process
This is an offline examination conducted by Swayam. The passing marks comprise the marks obtained in the weekly assignment and the final examination. The weightage of the weekly assignment is 25 percent whereas that of the final exam is 75 percent. The candidate must score more than 40% of the total marks in the weekly assignment as well as the final examination conducted by Swayam.