Question : The marketing mix provides a framework for:
Option 1: Customer segmentation
Option 2: Product pricing
Option 3: Market research
Option 4: Marketing strategy development
Answer (1)
25th Jan, 2024
Correct Answer: Marketing strategy development
Solution : The correct answer is (d) Marketing strategy development
The marketing mix provides a framework for marketing strategy development. The elements of the marketing mix (product, price, place, and promotion) serve as building blocks that guide the development of a comprehensive marketing strategy. By strategically managing these elements, companies can create value for customers, differentiate themselves from competitors, and achieve their marketing objectives.
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