19 Jul, 2021 - 10 Oct, 2021
Course Commencement Date
Medium of instructions English
Mode of learning Classroom
Mode of Delivery Video Based
Learning efforts 8-10 Hours Per Week
In this course, the students will learn many concepts of branding, marketing, and advertising which will help them to measure, build, and run their brand.
The course duration is 12 weeks which means that students will be able to gain complete knowledge about brand management in a short span. It also provides flexible learning such that students will study at their own comfortable pace without any rush. This course also offers a verified certificate by edx.
This course is also associated with the CurtinX MicroMasters Credential in Marketing in a Digital World which is specially designed by professionals. It teaches many critical and management skills that will help students to survive and become successful in this field.
It is an instructor-led course which means that students will have a great learning experience. The lectures are also provided with English video transcripts which makes it much simpler for students to follow and understand the concepts. This course is highly beneficial for those people who are into brand management.
The course duration of 12 weeks
Verified certificate by edx
Powered by CurtinX
- Verified certificate
- Instructor-led training
- Online learning
- Project works
Course And certificate fees
Type of course
The fee details for this course are as follows:
There are two types of tracks for this course. Free track and verified track.
The total fee for the verified track is Rs 14,682.
Amount in Rupees
certificate providing authority
Who it is for
The Strategic Brand Management course is highly suggested for those people such as -
Students who want to make a profession in the field of brand marketing.
People who want to begin their start-ups and business and grow their brand.
Professionals in the field of social media, marketing, public relations, communication, and marketing who want to learn and improve various skills and techniques.
People who want to get higher positions, projects, and salary hikes.
Certification qualifying details
After the successful course completion, students will receive a verified certificate by edX which is signed by the instructor. But, students must enrol in a verified track in order to get the certificate.
What you will learn
The students will learn various skills such as -
How to develop a framework to establish and recognize brand positioning.
How to design several ideas and strategies to expand, progress, revitalize, and strengthen brands which will help to restore brand resonance.
How to enhance values to build customer-based brand equity.
How to plan and execute brand marketing strategies through brand associations and integrated marketing communications.
How to reach more audience and capture the customer’s mindset.
How to improve market performance through various sources and outputs of brand equity.
How to assess a brand equity management system.
Brand elements like logo, name, and so on to separate their brand from other brands.
Students should follow some steps in order to register for this course are as follows -
Step 1: Please visit the course page on the official website of edx: https://www.edx.org/course/strategic-brand-management
Step 2: Please click on the ‘Enroll’ option on the website.
Step 3: Select your preferred type of course between the free and verified track.
Step 4: Free track doesn’t need any payment. If you select the verified track then, fill in your credentials and billing details.
Step 5: Enter and apply the coupon if you have one.
Step 6: Click on the ‘Place Order’ option.
Step 7: Students can access the course after the payment is completed.
Customer-based brand equity (cbbe)
Brand value chain
Introduction to brand management
Designing and implementing brand architecture strategies
Managing brands over time
Managing brands over geographic boundaries and market segments
Designing brand building marketing programs
Scholarships are available for certain courses. Kindly, contact the helpline center of the academy for more information.
How it helps
The Strategic Brand Management course by edx ensures that students will learn many concepts, theories, techniques, and skills in brand management. This course covers each and every topic like building, managing and measuring a brand, advertising, marketing, evaluating brand equity management, planning, capturing the market, and carrying out brand marketing programs, and so on.
Also, this course is a part of the Curtin X MicroMasters Credential in Marketing in a Digital World which is designed by experts. The students will acquire different critical skills which will enhance their abilities and make them professionals in this field. The instructors are highly-trained and experienced who are from Curtin University.
This course is strongly recommended for students who are from marketing, advertising, communication, public relations, and social media. They can make a good career with the knowledge they gain from this course. Also, get promotions, salary hikes, projects, or set up and run their start-ups and businesses.
The course also offers a verified certificate which is very beneficial for getting placements and internships. It can be easily shared on your resume or post it on Linkedin to get many opportunities. Lastly, this course is a golden opportunity for everyone who wants to dive into the subject of brand marketing.
A1 There are two-course types. Free track and verified track. The verified track costs Rs 14682.
The duration of the course is 12 weeks which is further divided into 8-10 hours per week.
Students will be awarded a verified certificate by edx after successfully completing the course. Although, they will get the certificate only if they enrol in the verified track.
This course offers two tracks. Free track and verified track. The free track is free of cost whereas the verified track costs Rs 14682.
The course offers many assignments and project works which will help students to improve their abilities and keep a check on their learning.
The timings will be given after the admission. But, it will be 8-10 hours per week.
No. There are no discounts or offers available on this course. But, students can enter and apply the coupon if they have one.
The course is instructor-led on a course schedule.
Edx brings this course in association with Curtin X to give a masterclass learning experience.
Yes. Edx provides a verified certificate after the successful course completion which is signed by the instructor. It also has the institution’s logo on it to verify your achievement.
This course also offers prerequisites such as Digital Branding and Engagement and Reputation Management in a Digital World as these are also a part of MicroMasters Credential.
Brochure has been downloaded.