Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
In this course, the students will learn many concepts of branding, marketing, and advertising which will help them to measure, build, and run their brand.
The course duration is 12 weeks which means that students will be able to gain complete knowledge about brand management in a short span. It also provides flexible learning such that students will study at their own comfortable pace without any rush. This course also offers a verified certificate by edx.
This course is also associated with the CurtinX MicroMasters Credential in Marketing in a Digital World which is specially designed by professionals. It teaches many critical and management skills that will help students to survive and become successful in this field.
It is an instructor-led course which means that students will have a great learning experience. The lectures are also provided with English video transcripts which makes it much simpler for students to follow and understand the concepts. This course is highly beneficial for those people who are into brand management.
The Highlights
- The course duration of 12 weeks
- Free accessibility
- Verified certificate by edx
- Powered by CurtinX
- Instructor-led training
- Online learning
- Flexible learning
Programme Offerings
- Verified certificate
- instructor-led training
- online learning
- Project works
- assignments
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Curtin University, Perth |
Eligibility Criteria
Certification qualifying details
After the successful course completion, students will receive a verified certificate by edX which is signed by the instructor. But, students must enrol in a verified track in order to get the certificate.
What you will learn
The students will learn various skills such as -
- How to develop a framework to establish and recognize brand positioning.
- How to design several ideas and strategies to expand, progress, revitalize, and strengthen brands which will help to restore brand resonance.
- How to enhance values to build customer-based brand equity.
- How to plan and execute brand marketing strategies through brand associations and integrated marketing communications.
- How to reach more audience and capture the customer’s mindset.
- How to improve market performance through various sources and outputs of brand equity.
- How to assess a brand equity management system.
- Brand elements like logo, name, and so on to separate their brand from other brands.
Who it is for
The Strategic Brand Management course is highly suggested for those people such as -
- Students who want to make a profession in the field of brand marketing.
- People who want to begin their start-ups and business and grow their brand.
- Professionals in the field of social media, marketing, public relations, communication, and marketing who want to learn and improve various skills and techniques.
- People who want to get higher positions, projects, and salary hikes.
Admission Details
Students should follow some steps in order to register for this course are as follows -
Step 1: Please visit the course page on the official website of edx: https://www.edx.org/learn/branding/curtin-university-strategic-brand-management
Step 2: Please click on the ‘Enrol’ option on the website.
Step 3: Select your preferred type of course between the free and verified track.
Step 4: Free track doesn’t need any payment. If you select the verified track then, fill in your credentials and billing details.
Step 5: Enter and apply the coupon if you have one.
Step 6: Click on the ‘Place Order’ option.
Step 7: Students can access the course after the payment is completed.