The online certification course on Senior Leadership Programme by Eruditus provides sharpen the leadership skills of the participants. The eleven-month course is conducted via live online classes and in-campus immersion at IIM Lucknow. After completion of the course, the students will be provided with the alumni status and a certificate that will be recognised by the global fraternity.
The comprehensive curriculum is designed to expedite the growth of senior executives in the era of market volatility, innovation, and disruption. The course will help students get insights about the best practices to sharpen their leadership skills, improve their ability to grab business opportunities with the help of strategic thinking. After completing the course, students will also get alumni status from IIM Lucknow.
The Highlights
11-months course
Certificate to be issued by Indian Institute of Management, Lucknow
Relevant cost information and tactical decision making: the strategic and qualitative implication, insourcing vs. Outsourcing (make vs. buy), product mix, replacement, the theory of constraint
Pricing Decisions and Cost management: Sho
Strategic Finance
Financial Analysis & Financial Modelling
Corporate Valuation
M & A
Corporate Restructuring
Corporate Governance
Customer Management
Customer Management: Persona and Value Proposition
Communicating for Customer Management
Customer management measurement
Customer Management Strategies
Product Management
Nature of product
Product-mix strategies
New product development process
Brand management
Brand Image
Brand Equity
Brand development strategies
Digital Strategies for Marketing
Digital Strategies for Marketing
Business Data Analytics
Descriptive Analytics: Data Visualization, Measures of Central Tendency, Variation and Shape
Predictive Analytics: Correlation, Regression
Prescriptive Analytics: Optimization
Digital Transformation of Business
Definition of Digital
Customer Journey Maps
SMAC/ AMPS: Four Pillars of Digital Transformation
Case Discussion: Journey of an OTT Player
Prosumer and Value Chain Fragmentation: Evidence from Power Sector
How to think about digital: Transforming a Traditional Paper Mill