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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

The Services Marketing: A Practical Approach course is a four-week-long online programme that teaches a blend of services marketing and marketing management concepts. You will study the basics of services marketing from a practical viewpoint. This course emphasises the fulfilment of customers’ needs, which is central to running a thriving business.

The Services Marketing: A Practical Approach programme by Swayam is designed by the Indian Institute of Technology (IIT), Kharagpur. The course aims to deliver extensive knowledge through exclusive video lectures, case studies and assignments. The curriculum is divided into 20 modules. With the help of this course, you will become proficient in services marketing concepts enabling you to manage a service business better or set up a new one.

The Services Marketing: A Practical Approach certification course is a Faculty Development Programme (FDP) approved by the AICTE. You can also participate and interact with fellow learners and faculty via the discussion forum.

The Highlights

Marketing/Management studies subject
Instructor-led learning
Offline exam
4-weeks programme
AICTE-approved FDP course
Digital certificate
Online course
Undergraduate/Postgraduate level programme
Elective course

Programme Offerings

An offering of IIT Kharagpur
Free programme access
Case Studies
expert instructor
A shareable certificate
online learning
offline exam
assignments
4-weeks training
Comprehensive curriculum
video lectures
Instructor-led learning

Courses and Certificate Fees

Fees Informations	Certificate Availability	Certificate Providing Authority
INR 1000	yes	IIT Kharagpur

Anyone can join the Services Marketing: A Practical Approach course free of charge.
You need to pay an exam fee of Rs 1,000 for getting the course completion certificate.

Services Marketing: A Practical Approach fee structure

Course option	Fee
Services Marketing: A Practical Approach (Access only)	Free
Services Marketing: A Practical Approach (with certification)	Rs 1000

Eligibility Criteria

Each week of this course will have an assignment exercise. The best three assignments out of a total of four will be considered for computing the average assignment score (25% weightage).

Moreover, the offline exam (75% weightage) will be held at the end of the course. You need to acquire a minimum of 30/75 marks in the exam and 10/25 marks in assignments, i.e., achieve at least 40% marks in the final score to become eligible for the Services Marketing: A Practical Approach certification.

What you will learn

Marketing skills

Services Marketing: A Practical Approach syllabus covers a broad range of marketing management topics focusing on services marketing. By the time you complete this programme, you should have deeply studied:

Services marketing, its process and system
Micro and macro business environments
STP (Segmentation, Targeting and Positioning)
Service process design
Consumer behaviour and consumer protection
Service delivery channels

Who it is for

The Services Marketing: A Practical Approach programme is not developed to focus on a single group of people. Anyone interested to study services marketing can enrol and benefit from this course.

Admission Details

Step 1 – Click on the following hyperlink: https://onlinecourses.nptel.ac.in/noc21_mg18/preview. You will land on the Services Marketing: A Practical Approach course page at Swayam’s website.

Step 2 – Go to the registration form by tapping the ‘Sign-in/Register’ button. You can locate this button at the top of the page.

Step 3 – Select the ‘Sign up now’ hyperlink to set up a new account by filling in your info. Otherwise, just log-in by linking social accounts like Microsoft account, Google ID, or Facebook.

Step 4 – Now, choose the ‘Join’ button. That’s all! You should now be enrolled in the Services Marketing: A Practical Approach.

Application Details

You are not required to submit an application form to join the Services Marketing: A Practical Approach online training. Instead, you just have to visit the Swayam portal, set up an account, give basic info like name, email address, etc. and enrol in the online course.

The Syllabus

Introduction
Why Study Services Marketing Management?
The Service System
Characteristics of Services
Understanding the Macro-Environment

Understanding the Micro-Environment
Services Marketing Process
Services Marketing Research
Exploring Marketing Opportunities
New Service Development
Segmenting the Market
Targeting and Positioning
Understanding Consumer Behaviour
The Service Product
Service Quality
Designing the Service Process

Developing Service Personnel
Educating Customers
Managing Service Delivery Channels
Managing Channel Conflict
Managing Demand and Capacity
Designing the Physical Evidence
Managing Integrated Marketing Communications
Pricing the Service
Managing Customers
Managing Service Recovery
Providing Service Guarantees
Consumer Protection

Case Studies in Services Marketing-1
Case Studies in Services Marketing-2
Case Studies in Services Marketing-3
Case Studies in Services Marketing-4
Case Studies in Services Marketing-5

Evaluation process

Swayam will hold a written exam for Services Marketing: A Practical Approach certification. You have to register and appear for this offline test at a designated exam centre. It will be conducted in two separate sessions. You must look up the precise date and timing of this exam on the Swayam website.

More information about the examination will be provided when the registration URL is made available. You have to fill the online form through this URL and make the exam fee payment to appear in the Services Marketing: A Practical Approach course exam.

Instructors

IIT Kharagpur Frequently Asked Questions (FAQ's)

1: Which institute accredits Services Marketing: A Practical Approach programme?

This programme is accredited by IIT Kharagpur.

2: In what format will I get the Services Marketing: A Practical Approach certification?

You will get an e-certificate.

3: Are there any prerequisites to enroll in the Services Marketing: A Practical Approach course?

No, there are no prerequisites.

4: What details will my e-certificate have?

The Services Marketing: A Practical Approach certification will have your photo, name and final score. It will also contain IIT Kharagpur and NPTEL logos.

5: Do I need to pay for the Services Marketing: A Practical Approach course?

Services Marketing: A Practical Approach programme is free to join. But, you do have to pay Rs 1,000 as the exam fee if you need the certificate.