Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based
number of course credit 4
Course and certificate fees
Foundation of Indian Business
Manufacturing and service sectors, Small and medium enterprises;
Problems and government policy.
India’s experience of liberalisation and globalisation.
Technological innovations and skill development
Make in‘ India’ Movement
Social responsibility and ethics Emerging opportunities in business;
Franchising, Outsourcing, and E-commerce.
Forms of Business Organisation: Sole Proprietorship,
Joint Hindu Family Firm, Partnership firm,
Joint Stock Company
Limited Liability Partnership;
Choice of Form of Organisation with Government - Business Interface;
Rationale and Forms of Public Enterprises
International Business. Multinational Corporations.
Management and Organisation
The Process of Management: Planning
Organizing: Basic Considerations for Depart mentation – Functional
Project, Matrix and Network;
Delegation and Decentralisation of Authority;
Groups and Teams
Leadership: Concept and Styles;
Trait and Situational Theory of Leadership.
Motivation: Concept and Importance;
Maslow Need Hierarchy Theory
Herzberg Two Factors Theory.
Communication: Process and Barriers
Control: Concept and Process
Techniques and methods of control
Functional Areas of Management Marketing Management: Marketing Concept
Marketing Mix; Product Life Cycle
Pricing Policies and Practices
Financial Management: Concept and Objectives
Sources of Funds – Equity Shares, Debentures, Venture Capital and Lease Finance. Securities Market
Role of SEBI.
Human Resource Management: Concept and Functions;
Basic Dynamics of Employer - Employee Relations
Dr Meeta Nihalani
Associate Professor in Department of Management Studies