International Marketing
Learn about the strategies involved in international markets and the significance of global brands.
Online
15 WeeksQuick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The ‘International Marketing’ certification training is a management studies course developed for the students to gain a comprehensive understanding of the functioning of international markets and the promotions of brands in the global context. This online certification course is provided by Swayam free portal in collaboration with the Consortium for Educational Communication (CEC).
The participants of this course are guided by Dr. Meeta Nihalani, the head and associate professor of commerce in the department of management studies at the Jai Narian Vyas University Jodhpur. The course modules and classes of this elective program can be completed in fifteen weeks. The undergraduate level training program is designed for the students to learn about the factors and strategies that create an impact in the markets worldwide.
The ‘International Marketing’ online certification program enables students to get a certificate and credit points after finishing the course of study with the assessments according to the qualifying criteria.
The Highlights
- Online mode
- Fifteen weeks
- Free training
- Academic instructor
- Elective course
- Undergraduate level program
- E-Certificate
- Credit points
Programme Offerings
- Online Classes
- Course Modules
- videos
- Lectures
- Weekly Assignments
- Final Exam
- Certificate. Credit Points
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | JNVU Jodhpur |
Eligibility Criteria
Certificate qualifying details:
The students of this online training program are required to complete the course ans assessments with a minimum score of 30% average in the assignments and 70% in the final exam to become eligible for the ‘International Marketing’ certification by Swayam.
What you will learn
The ‘International Marketing’ certification syllabus is drafted for students to acquire knowledge with the following objectives,
- The attributes and features of international marketing.
- The effect of global marketing on the economic development of any community.
- Effective determinants of growth in worldwide marketing.
- knowledge of the origins of ideas for global business.
- Organizing methods for marketing at the international level.
Who it is for
The ‘International Marketing’ online certification program is targeted at the students pursuing their undergraduate degree and research associates working in the domain of management studies. This course will also enhance the marketing knowledge of managers and marketing managers in business firms.
Admission Details
The candidates interested in joining the ‘International Marketing’ training program should register online as per the following steps,
Step 1: Find the course page using the link,
https://onlinecourses.swayam2.ac.in/cec21_mg17/preview
Step 2: Click on the ‘Sign-In/Register’ link.
Step 3: Enter the relevant information.
Step 4: Join the course.
Application Details
- The students applying for the ‘International Marketing’ certification program are required to fill in the registration form on the course page with the Swayam account information or they can create a new course account.
- The applicants can also join the course with the use of their Google, Microsoft account, or Facebook IDs.
The Syllabus
- International marketing concept and definition
- Domestic market vs. international marketing
- Identification of international markets
- Market analyses
- International Marketing Information systems
- International marketing research
- Product design
- Advertising
- Product branding
- Sales literature
- India Presence in International markets
- International marketing environment
- Export finance
- Sources of international financing
- Pricing decisions for products
- Trade distortions and marketing barriers
- Political Environment
- Technological environment
- Legal environment
- Cultural environment impacting international marketing
- WTO
- RTA
- SAARC
- ASEAN
- BRICS
- European Union Council
- International Marketing strategies
- Channels of distribution
- Internationalisation of retailing
- Selection of retail market
- Evolution of International retailing
- Logistic management
- Intermediary Marketing
- Personal selling
- After-sales service
- Sales agents
- Impact of globalisation on the retail sector
- Methods of international retailing
Evaluation process
- The certification exam is mandatory to get the ‘International Marketing’ certificate and is conducted at the end of the course at the allotted exam centers.
- The students will have to register and pay for the exam in advance through the course website and will have to score at least an average of 70% to pass the exam.
Instructors
JNVU Jodhpur Frequently Asked Questions (FAQ's)
The course is organized for fifteen weeks.
There are no prerequisites for this course.
This certification course is provided by Swayam.
Yes, you can learn for free in this course.
You will get the certificate after finishing the course and clearing the assessments.