Influencer Marketing
Learn to build, manage, and scale influencer campaigns with data-driven strategies and real-world brand collaborations.
Full time
3 Days
90,000 INR + GSTQuick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English |
Course Overview
The Influencer Marketing Course offered by IIM Bangalore (through its executive education platform) is designed to equip participants with the strategic, analytical, and practical skills required to thrive in today’s creator-driven digital economy. This Influencer Marketing course focuses on helping participants understand how influencer ecosystems function, how brands collaborate with creators, and how campaigns are designed, executed, and evaluated. Delivered in an online format, the Influencer Marketing course typically spans for 3 days and includes expert-led sessions, case studies, and hands-on assignments.
This Influencer Marketing Course combines academic rigor with real-world insights from industry practitioners. The participants will gain exposure to campaign strategy, content planning, influencer selection, ROI measurement, and legal frameworks governing digital collaborations. The Influencer Marketing course is ideal for professionals looking to enhance their digital marketing expertise, entrepreneurs building brand visibility, and students exploring careers in social media marketing. With structured modules, peer learning opportunities, and certification from a prestigious institution, this Influencer Marketing course ensures participants stay competitive in a fast-evolving digital landscape.
The Highlights
- 3 days course
- Expert faculties
- Industry-focused curriculum
- Case-based learning approach
- Certificate upon completion
Important dates
Application Date
End Date : 17 Aug, 2026
Course Commencement Date
Start Date : 27 Aug, 2026
End Date : 29 Aug, 2026
Other
End Date : 06 Aug, 2026
Programme Offerings
- Case Studies
- assignments
- peer learning
- Certificate from IIM Bangalore
- and Digital Resources
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Bangalore |
The fees for the Influencer Marketing course is
Fees components | Amount |
Residential | Rs. 1,06,500 |
Residential Early Bird | Rs. 95,850 |
Non-Residential | Rs. 90,000 |
Non-Residential Early Bird | Rs. 81,000 |
Eligibility Criteria
The participants must have a detailed understanding of B2C market and independent influencer in order to take admission in this course.
What you will learn
The Influencer Marketing Course provides a comprehensive understanding of how influencer ecosystems operate and how brands can leverage them effectively. The participants will explore how to identify the right influencers based on brand goals, audience alignment, and engagement metrics. The Influencer Marketing course also dives deep into content strategy, enabling participants to design campaigns that resonate with target audiences across platforms such as Instagram, YouTube, and emerging social media channels.
In addition to creative strategy, the Influencer Marketing course emphasizes data-driven decision-making. Participants will learn how to measure campaign performance using key metrics, evaluate return on investment, and optimize campaigns for better outcomes. The Influencer Marketing course also covers legal considerations, ethical practices, and emerging trends in influencer marketing, ensuring that participants develop a holistic understanding of this rapidly growing field.
Who it is for
The target audience for this includes:
Admission Details
Follow these steps to enroll in the Influencer Marketing Course:
- Visit the official course page https://eep.iimb.ac.in/course/influencer-marketing/?utm_campaign=8726BW001&utm_content=Influencer-Marketing
- Register with your basic details (name, email, phone number)
- Fill out the online application form
- Upload required documents (academic certificates, ID proof)
- Submit the application and wait for confirmation
- Upon selection, complete the fee payment process
- Receive enrollment confirmation and access to course materials
Instructors
IIM Bangalore Frequently Asked Questions (FAQ's)
The duration of this Influencer Marketing course is 3 days.
No prior experience is mandatory, but basic knowledge of social media platforms is helpful
Participants receive a certification from IIM Bangalore upon successful completion.
The participants will learn campaign planning, influencer selection, content strategy, analytics, and ROI measurement.
Yes, students and fresh graduates can enroll in this Influencer Marketing course.