Designing & Monetising Loyalty Programs [Batch 2]
Learn to design loyalty programs that boost retention, revenue, and brand loyalty
Full time
4 Days
1,00,000 INR + GSTQuick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English |
Course Overview
The Designing & Monetising Loyalty Programs [Batch 2] Course is a specialised online learning programme offered by the Indian Institute of Management Bangalore (IIMB) through its Executive Education platform. This Designing & Monetising Loyalty Programs [Batch 2] course is designed to help participants understand the strategic importance of customer loyalty programs in today’s competitive business environment. The programme is covered in 4 days blending academic insights with real-world applications, focusing on how organisations can design, implement, and monetise effective loyalty strategies. The participants will gain exposure to case studies, frameworks, and practical tools that enable them to create value-driven customer engagement models.
This Designing & Monetising Loyalty Programs [Batch 2] Course is ideal for professionals aiming to enhance their expertise in customer retention and revenue growth strategies. The Designing & Monetising Loyalty Programs [Batch 2] course highlights include expert-led sessions, real-world examples, and hands-on learning experiences.
The Highlights
- 4 days course
- Expert faculties
- Industry-relevant curriculum
- Real-world case discussions
- Certification from IIM Bangalore
Important dates
Application Date
End Date : 28 Aug, 2026
Course Commencement Date
Start Date : 07 Sep, 2026
End Date : 10 Sep, 2026
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Bangalore |
The fees for the Designing & Monetising Loyalty Programs [Batch 2] course is
Fees components | Amount |
Residential | Rs. 1,22,000 |
Residential Early Bird | Rs. 1,09,800 |
Non-Residential | Rs. 1,00,000 |
Non-Residential Early Bird | Rs. 90,000 |
Eligibility Criteria
This Designing & Monetising Loyalty Programs [Batch 2] course is designed for mid-to-senior-level professionals with over five years of experience who are actively involved in shaping customer-focused strategies within their organisations. It is particularly relevant for those working in loyalty, CRM, or customer experience roles, where understanding customer behaviour and engagement is critical. The participants from commercial, revenue management, and marketing teams will benefit by learning how to drive growth through effective loyalty initiatives, while finance and strategy experts can apply these insights to optimise customer lifetime value and profitability. Additionally, product and technology professionals involved in building or integrating loyalty platforms will gain a deeper understanding of how to align technology with business goals to create seamless and impactful customer experiences.
What you will learn
The Designing & Monetising Loyalty Programs [Batch 2] Course equips participants with a deep understanding of how customer loyalty impacts long-term business success. Participants explore how to design effective loyalty programs by analysing customer behaviour, segmentation strategies, and engagement techniques. The Designing & Monetising Loyalty Programs [Batch 2] course also introduces frameworks to evaluate customer lifetime value and optimise retention strategies across industries.
Designing & Monetising Loyalty Programs [Batch 2] Course emphasises monetisation techniques, teaching participants how to convert loyalty initiatives into sustainable revenue streams. The participants will gain hands-on exposure to real-world scenarios, enabling participants to apply analytical tools, digital platforms, and CRM systems effectively. By the end of the course, participants will be capable of building scalable loyalty programs that align with organisational goals.
Who it is for
The target audience for this includes
The Syllabus
- Understanding loyalty as a strategic growth and monetisation lever
- Designing tiered program structures aligned with consumer behaviours and business goals
- Building financial models for cost-per-point, breakage, and IFRS-compliant valuations
- Mapping technology stacks and launch roadmaps
- Applying loyalty innovation strategies including subscriptions, bonus campaigns, and partnerships
Instructors
IIM Bangalore Frequently Asked Questions (FAQ's)
It is a specialised Designing & Monetising Loyalty Programs [Batch 2] course that teaches how to design and monetise customer loyalty strategies effectively.
The duration of this Designing & Monetising Loyalty Programs [Batch 2] course is 4 days
No, but having professional experience can help in better understanding the concepts.
The syllabus includes customer engagement, loyalty design, analytics, and monetisation strategies.
Yes, participants receive a certification from IIM Bangalore upon successful completion.
Benefits include enhanced career opportunities, improved skills, and industry recognition