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Post-Graduate Certificate Program in Digital Marketing
Online
6 Months
65,000 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Jain Deemed to be University, Bangalore |
The Syllabus
- Digital Marketing Framework
- PPC
- Organic Digital Marketing - SEO, Content Marketing, SEM, Display Advertising, Social Media Marketing
- Affiliate Marketing
- Influencer Marketing
- B2B Digital Marketing
- Inbound Marketing Fundamentals
- Content Marketing
- Storytelling
- Content Assets
- Content Promotion
- Topic Clusters
- Pillar Pages
- SEO - Keyword Research, Competitor Analysis and Meta descriptions
- Outbound Marketing Fundamentals
- Landing page
- Google Display and Search Ads
- Google Ad Campaign Management
- YouTube
- Twitter, LinkedIn, and Facebook Marketing
- Measuring Ad Performance
- Growth Hacking
- Creating Buyer Persona
- Top of Funnel Marketing
- Content Funnel
- Bottom of the Funnel Marketing
- Referral Campaign Creation
- Running Growth Experiments
- Marketing Tech Stack
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