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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

Digital Marketing – Critical Success Factors program is an online course that explores the critical factors seen in every successful marketing strategy. You will learn how to plan, design and conduct online marketing activities and learn about the new marketing reality. The course will also introduce you to an effective marketer’s different mindsets, such as performance-driven operation and agile marketing.

Moreover, you will learn what makes a marketing campaign ideal, improve conversions, and measure success. Digital Marketing – Critical Success Factors online course uses many learning tools such as fun and challenging assignments and video lectures. You can complete the course as per your timing and will receive a Certificate of Participation upon completion.

Your course instructor will be Jürgen Seitz, a leading digital market expert in Germany. Digital Marketing – Critical Success Factors training program is ideal for anyone looking to learn digital marketing concepts. You will receive multiple tips to improve your daily marketing efforts.

The Highlights

Leading digital marketing expert as the instructor
Online marketing course
Flexible time management
Quizzes
Interactive global community
Video lectures
Certificate of Participation

Programme Offerings

Online marketing course
video lectures
Leading digital marketing expert as instructor
Certificate of participation
quizzes
Flexible time management
Interactive global community

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Stuttgart Media University, Stuttgart

Digital Marketing – Critical Success Factors certification course has a fee of 199 euros.

Digital Marketing – Critical Success Factors fee structure

Course Name	Fee
Digital Marketing – Critical Success Factors	199 euros.

Eligibility Criteria

While it is not compulsory for joining the Digital Marketing – Critical Success Factors training by iversity, if you want to learn about different marketing strategies, you can join the ‘Digital Marketing – Strategies & Channels’ course on iversity.

What you will learn

Digital marketing skills

After completing the four-week-long Digital Marketing – Critical Success Factors syllabus, you will learn about:

Critical factors for a successful marketing strategy
Designing online marketing activities
The mindset of effective digital marketers
Ideal campaign setup
Improving conversions
Measuring success

Who it is for

Entrepreneur

Digital Marketing – Critical Success Factors by iversity are relevant for anyone who wants to build or advance their sales and marketing career. This includes:

Top-level management
Middle and entry-level managers and marketers
Entrepreneurs
Traditional offline business managers

Admission Details

Secure admission into the Digital Marketing – Critical Success Factors online program by following these steps:

Step 1: Visit https://iversity.org/en/courses/digital-marketing-critical-success-factors#tracks-anchor and click on ‘Enroll’.

Step 2: Sign in or sign up using an existing email id or your social media account.

Step 3: Pay the course fee and begin learning.

Application Details

Digital Marketing – Critical Success Factors has a sign-up sheet that works as an application form. You need to sign in using an existing account. You can also use your social media accounts like Google, LinkedIn or Facebook to log in. Else, you can create a new account on the iversity website.

The Syllabus

The new marketing reality

Consequences for marketers
Five key drivers in the media landscape
Digital marketing overall shifts

The mindset of effective digital marketers

Be agile and act performance driven
Address What’s in it for me, the customer? (WIIFM)
Chase your WHY or waste your budget

Analysing and developing customers

Where, when, and how to promote
Two new forces in the sales funnel
Identifying your ideal customer

Marketing goals & metrics

Optimising for conversions
Knowing how much to spend
Understanding what to go for and how to measure it

Instructors

Stuttgart Media University, Stuttgart Frequently Asked Questions (FAQ's)

1: Where can I access the course material for the Digital Marketing – Critical Success Factors programme?

You can access the course material by enrolling for the course on the iversity website.

2: Is this a structured course? Or does it allow flexible timings?

The course allows flexible timings. You can attend the lectures as per your schedule.

3: Can I interact with other members of the course?

Yes. Digital Marketing – Critical Success Factors offers the opportunity to interact with a global community.

4: Will there be assignments for the Digital Marketing – Critical Success Factors course?

Yes, there will be periodic assignments in the course.

5: Is there a strict eligibility criterion for this course?

There is no strict eligibility criterion to join the course. However, If you want to learn about various marketing strategies, you can join the ‘Digital Marketing – Strategies & Channels’ programme on iversity.