Digital Marketing Strategies Data, Automation, Artificial Intelligence and Analytics at Kellogg School of Management, Evanston

By Kellogg School of Management, Evanston via Emeritus

Train to deliver successful marketing campaigns as per the latest digital marketing methods in Digital Marketing: Data, Automation, AI and Analytics course.

Online

2 Months

2,600 USD

Compare

Interested in this College?
Get updates on Eligibility, Admission, Placements Fees Structure

Compare

Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

Keeping up with the recent digitization of marketing practices is the need of the hour for organizations. Technologies like cloud computing and AI have proliferated the B2B and B2C markets and have transformed consumer behavior. This course on Digital Marketing: Data, Automation, AI, and Analytics by Emeritus trains candidates in modern data analytics and automation skills.

Through a plethora of industry examples, including those of big players like Google and FedEx, the Digital Marketing: Data, Automation, AI, and Analytics online course explores customer journey maps and the aspect of storytelling in marketing. Further, candidates enrolled in this course will take a practical approach by solving real-life marketing problems.

Kellogg School of Business has partnered with Emirates to offer Digital Marketing: Data, Automation, AI, and Analytics training. Therefore, candidates who complete the program will receive a digital certificate from the institution and can use this to boost their career opportunities. The two-month training program is entirely online and requires 2-4 hours of study per week.

The Highlights

Online course
Two-months duration
Digital certificate by Kellogg Executive Education
Kellogg School of Business collaboration
Flexible payment options
Practical training
Extensive curriculum
Global leaders as faculty

Programme Offerings

Completely online
Kellogg School Of Business Collaboration
digital certificate
Industry-oriented course
Practical Learning
Instructor-led
High-impact programme
Flexible fee payment
Industry examples

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Kellogg School of Management, Evanston

The total fee for this course is $2600.
To pay the fee, choose any one option that is most convenient to you:
- Pay the full course fee at once, or
- Use two/ three installments to complete the payment.
Candidates can also get a discount of $260 by sharing the course with others. You will receive $260 for every person who joins.

Digital Marketing: Data, Automation, AI and Analytics fee structure

Course	Total fee in USD
Digital Marketing: Data, Automation, AI and Analytics	$2600

Eligibility Criteria

Candidates enrolled in the Digital Marketing: Data, Automation, AI, and Analytics program will get a digital certificate from Kellogg Executive Education after completion. For this, they have to take an exam.

What you will learn

Candidates who complete the Emeritus Online Course on Digital Marketing will gain in-depth knowledge of:

How modern marketing is scaled by automation, powered by data and optimized by analytics
Customer segmentation techniques
Storytelling as a way to accelerate marketing in the digital world
How to attract and retain customers

Who it is for

This course is for anyone whose job entails onboarding and retaining customers, managing marketing teams and delivering products and services. The following job holders can apply for Digital Marketing: Data, Automation, AI and Analytics training:

Business Leaders
Managers
Seasoned Marketing Professionals

Admission Details

Step 1. If you wish to take admission in the Digital Marketing: Data, Automation, AI and Analytics online training, click on this link: https://online.em.kellogg.northwestern.edu/digital-marketing-strategies.

Step 2. Before getting enrolled, you can download the course brochure to get more information related to the course. To do this, enter your details in the ‘Download Brochure’ section.

Step 3. To enrol for the programme, scroll down and click the ‘Apply Now button.

Step 4. You will have to register yourself as a user by creating an account. You can skip this step and directly log in if you already have an account.

Step 5. Finally, pay the course fee and start learning.

Application Details

There is no separate application form for the Digital Marketing program by Kellogg School of Business apart from the sign-up procedure. All you have to do is create an Emeritus account and pay the course fee to access the course.

The Syllabus

Customer Expectations in a Digital World
Marketing Transformation as a Journey
Laying out the Framework: 5 Marketing Transformation Lanes

Customer Insights: Deductive and Inductive
Ethnography
Customer Experience Mapping
Human Factors Research
Social Data Mining
MotiveScapes
AI in Customer Insight

A Priori vs. Response-based Segmentation
Segmentation Process Overview (Hypothesize, Quantify, Validate/Describe)
Behavioral Marketing and Automated Behavioral Marketing

Customer Journey Mapping
Improving Customer Experience with ERRC Grid (Eliminate, Raise, Reduce, Create)
Content Management Process
Creating Content Hubs

Structure of Storytelling
Transmedia Storytelling
Storytelling Campaign Design

Campaign strategy
Steps for implementation
Measuring, monitoring, and adjusting campaign execution
Automating the campaign process with AI and machine learning

Marketing attribution models
The marketing attribution process
Experimentation for continuous improvement
The role of technology in testing and experimentation

Marketing Automation
AI Applications and Customer Lifecycle (Understand, Reach, Attract, Convert, Engage)

Evaluation process

The candidates will have to take a certification exam for Digital Marketing: Data, Automation, AI and Analytics program, and the certificate will be graded as Pass or Fail. To pass, candidates must score at least 80% in the exam.

Instructors

Kellogg School of Management, Evanston Frequently Asked Questions (FAQ's)

1: Are there any prerequisites for the program?

There are no specific prerequisites for the course, but it is designed for marketing professionals from various sectors.

2: Candidates from which sectors can join?

Candidates from retail, global shipping, automotive, telecommunications, hospitality and manufacturing sectors can apply, to name a few.

3: Who are the program instructors?

The instructor for this course is Professor Mohanbir Sawhney, a global leader and research scholar in the field of marketing analytics. He has written several management books and is the Associate Dean for Digital Innovation.

4: How much time will I take to complete the course?

Candidates will require 2-4 hours of study per week for two months to complete this course.

5: Can I access more information about the course before enrolment?

Yes, you can do so by entering your name, email address, work experience, and other details in the ‘Download brochure’ section and get access to the brochure.