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    Course Details

    MODE

    Full time

    DURATION

    24 Months

    The MBA in Digital Marketing & AI, powered by Digital Academy 360, is a unique two-year postgraduate management program designed to shape future-ready leaders who can blend strategic marketing expertise with cutting-edge artificial intelligence.

    Unlike traditional MBA programs, this curriculum goes beyond general management and digital concepts. It empowers students to master AI-driven marketing strategies, automate decision-making, and engineer customer journeys with precision.

    The program builds a Marketing Intelligence mindset, enabling learners to think critically from first principles and transform ideas into scalable, data-powered campaigns.


    Eligibility Criteria

    • A bachelor’s degree with 50% from any recognized university.
    • Should have completed their higher secondary education (10+2) or equivalent with a minimum aggregate score of 50%
    • Optional: Score a valid cut-off on relevant entrance exams, such as CAT, MAT ,XAT, PG - CET
    • Note: 5%relaxation for SC/ST Students, but extended for OBC ALSO, for eligibility of admission
    • Age Limit: there is no age limit for applying to an MBA. However, candidates with a gap in career / bachelors degree of over 3 years may be required to mandatorily take a bridge programme.
    • Work Experience: No specific requirement of relevant work experience in the field, and this this is optional.

    Applications for Admissions are open.

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