Question : Which of the following is NOT a positioning strategy?
Option 1: Differentiation
Option 2: Cost leadership
Option 3: Niche marketing
Option 4: Product diversification
Answer (1)
24th Jan, 2024
Correct Answer: Product diversification
Solution : The correct answer is (d) Product diversification.
Product diversification is not a positioning strategy. It refers to a growth strategy where a company expands its product portfolio by adding new products or product lines to its existing offerings. Product diversification is about expanding the range of products a company offers rather than positioning its products in a certain way in the market.
Comments (0)
