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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The Retail and Channel Management course is a 4 credit course dealing with the basic principles of retail management which are considered as one of the most challenging areas of marketing. The course provides all information that is integral to understanding marketing management and the concept of retailing that adds value to society and the marketplace.
The Retail and Channel Management Training course is developed by subject expert Dr. Subin Sudhir - Associate Professor (Marketing), Indian Institute of Management, Indore. It discusses the aspect of retail marketing concerning consumer's decision-making and the purchasing process in the marketplace. It analyses the way in which consumers behave in the marketplace by taking into account customer experiences.
The Retail and Channel Management Certification course is taught over 12 weeks through an online mode of teaching. The course is extremely relevant since retailing plays a significant role in shaping the economy of the country and 10% of the country's workforce belongs to the retail sector. Candidates who have completed the assessments and end-term exam will obtain a certificate of completion.
The Highlights
- Certificate of completion
- 12 weeks
- 4 credits
- Undergraduate level
- Video lectures
- 30% course assessment
- 70% end-term proctored exam
- Knowledge about the retail industry
Programme Offerings
- Certificate of completion
- 12 weeks
- 4 Credits
- video lectures
- Online Assessment
- Term-end Examination
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | DAVV |
Eligibility Criteria
Exam Qualification Details
The course is evaluated based on 30% for course assessment and 70% for the end-term proctored exam.
What you will learn
You will learn about the following topics after completing the course in Retail and Channel Management:
- Introduction to retail marketing
- Factors influencing consumer turnout
- History, origin and functions of retail channels
- Aspects of channel design and management
- Varied formats of the retail industry in India
- Patterns of consumer behaviour in retail
- Components of retail strategy framework
- Importance of retail location and site decisions
- Customer relationship management strategies
- Role of information technology in retailing
- Retail merchandising planning and marketing management
- Approaches for retail performance improvement
- Understanding retailing through case studies
Admission Details
Follow the given steps to enroll in the Retail and Channel Management Online Course:
Step 1: Click on the URL given below -
https://onlinecourses.swayam2.ac.in/cec22_mg03/preview
Step 2: On the top right side corner of the page you will find the sign-in/register option.
Step 3: When you click on it, a new window opens and it will ask you to provide your username, password and email id to create a new account.
Step 4: You will receive a verification code on the registered email address.
Step 5: Verify your credentials and complete the application process.
The Syllabus
- Marketing : An Introduction
- Basics of Consumer Behavior
- Introduction to Retail Marketing
- Role of Retailer
- Retail Channel Management
- Multi-channel and Omni-channels Retailing
- Evolution of Retail in India
- Retail formats
- Wheel of Retailing & Retail Life Cycle
- Consumer Behavior in Retail
- Retail Strategy Framework Part-1
- Retail Strategy Framework Part-2
- Retail Location and Site Decisions - Part 1
- Retail Location and Site Decisions - Part 2
- Advertising and sales promotion in retail
- Sales Promotion Part-1
- Sales Promotion Part-2 Personal Selling
- Managing Services (Retail)
- Customer Relationship Management Part-1
- Customer Relationship Management Part-2 Customer Portfolio Management
- Elements of Store Design and Layout & Visual Merchandising Part-1
- Elements of Store Design and Layout & Visual Merchandising Part-2
- Store Layout
- Retail Pricing Part-1 – HiLO
- Retail Pricing Part - 2 - EDLP
- Retail Pricing Part - 3 - Price Adjustments
- Human Resource management in Retail, Significance of HRM part-1
- Human Resource management in Retail, Significance of HRM Part-2 : Process of Human Resource Management
- Information Technology in Retailing Part-1
- Information Technology in Retailing Part-2
- Customer Experiences Management
- Supply Chain Management in Retailing
- Retail Image
- Merchandise Planning
- Category Management
- Merchandise Buying
- Sources for collecting data
- Retail Analytics II – Evaluating Retail performance
- Retail Analytics III – Understanding customers
- Online Retailing
- Long tail of retailing (Business Models)
- Retail Challenges - 1
- Retail Challenges - 2
- Case study - 1 (Sanddy)
- Case study - 2
- Case study - 3
- Review of Retail management course