Analytics for Market Research (Batch-1)
Master data-driven decision-making with advanced analytics techniques tailored for modern market research professionals.
Full time
3 Days
1,00,000 INR + GSTQuick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English |
Course Overview
The Analytics for Market Research (Batch-1) offered by the Indian Institute of Management Bangalore (IIMB) is a specialized programme designed to equip participants with the analytical skills required to excel in modern market research roles. Delivered through a flexible online learning format, this certification focuses on bridging the gap between traditional research methods and advanced analytics techniques. The Analytics for Market Research (Batch-1) course combines theoretical concepts with practical applications, ensuring participants gain hands-on exposure to real-world business problems.
This Analytics for Market Research (Batch-1) course is ideal for professionals and graduates looking to enhance their ability to interpret complex data and translate it into actionable insights. The Analytics for Market Research (Batch-1) course is curated by experienced faculty and industry experts, offering a blend of academic rigor and industry relevance. Key highlights include case-based learning, exposure to analytics tools, and practical assignments that simulate real business scenarios. By completing this Analytics for Market Research (Batch-1) course, participants will gain the expertise required to thrive in data-driven marketing environments.
The Highlights
- 4 days duration
- Expert faculties
- Industry-relevant curriculum
- Hands-on projects
- Real-world case studies
- Certificate upon completion
Important dates
Application Date
End Date : 22 Jan, 2027
Course Commencement Date
Start Date : 01 Feb, 2027
End Date : 04 Feb, 2027
Programme Offerings
- Real-World Projects
- Case Studies
- peer learning
- Faculty Interaction
- Technical Support
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Bangalore |
The fees for the Analytics for Market Research (Batch-1) course is :
Fees components | Amount |
Residential | Rs.1,22,000 |
Residential Early Bird | Rs.1,09,800 |
Non-Residential | Rs.1,00,000 |
Non-Residential Early Bird | Rs.90,000 |
Eligibility Criteria
This Analytics for Market Research (Batch-1) course is designed for experienced professionals working at senior or mid-management levels in areas like marketing, business development, market research, advertising, and sales. It is best suited for those who already understand basic marketing concepts and customer behavior, and now want to strengthen their ability to use data and analytics to make better business decisions, improve strategies, and drive growth.
What you will learn
The Analytics for Market Research (Batch-1) Course focuses on building a strong foundation in both qualitative and quantitative research methods while integrating advanced analytics. The participants will understand how to design effective research studies, collect and analyze data, and interpret findings to support business decisions. The Analytics for Market Research (Batch-1) course emphasizes real-world applications, enabling participants to work with datasets and derive meaningful insights that can influence marketing strategies and customer engagement.
The Analytics for Market Research (Batch-1) course introduces participants to tools and techniques such as statistical analysis, predictive modeling, and data visualization. The participants will learn how to transform raw data into compelling narratives that help organizations make informed decisions. The participants will be equipped with the skills to handle complex datasets, identify trends, and deliver actionable recommendations in a business environment.
Who it is for
The target audience for this includes:
Admission Details
To enroll in the Analytics for Market Research (Batch-1) course, follow these steps:
- Visit the official course page: https://eep.iimb.ac.in/course/analytics-for-market-research/?utm_campaign=8726AH001&utm_content=AMR
- Register with your basic details such as name, email ID, and contact number
- Fill out the application form with academic and professional information
- Upload required documents (educational certificates, ID proof, etc.)
- Submit the application and pay the application fee (if applicable)
- Await confirmation or selection notification from the institute
- Complete the fee payment to secure your seat in the Analytics for Market Research Certification Course
Instructors
IIM Bangalore Frequently Asked Questions (FAQ's)
The duration of this course is 4 days.
Yes, the Analytics for Market Research (Batch-1) course is designed for both beginners and professionals, although basic knowledge of statistics can be helpful.
Yes, the Analytics for Market Research (Batch-1) includes case studies, assignments, and a capstone project for hands-on learning.
Yes, participants will receive a certificate from IIM Bangalore upon successful completion of the course requirements.
The Analytics for Market Research (Batch-1) course covers statistical tools, data visualization techniques, and analytics platforms used in market research.