Course Details

Online MBA in Marketing at Teerthanker Mahaveer University is a two-year specialised MBA programme. Delivered through the Centre for Distance and Online Education (CDOE), the Online MBA in Marketing programme helps learners master brand strategy, consumer behaviour, and digital marketing. The programme also empowers learners to navigate the challenges of modern marketing, enabling them to make data-driven decisions and devise compelling strategies to drive success in today's competitive global marketplace.

Online MBA in Marketing at Teerthanker Mahaveer University consists of a robust curriculum that prepares students for dynamic marketing leadership roles across industries. After completing the programme, graduates can explore diverse job roles, including Marketing Manager, Brand Manager, Digital Marketing Manager, Advertising Manager, and Product Marketing Manager.

Programme Offerings

UGC-recognised online programme
Live Classes
Recorded lectures
Flexible learning
Industry-aligned curriculum
Digital Library
assignments
E-books
Case Studies
internship opportunities
placement assistance

Eligibility Criteria

Candidates interested in pursuing an Online MBA in Marketing from Teerthanker Mahaveer University are required to meet the following eligibility criteria:

A bachelor’s degree in any stream from a UGC recognised university.
A minimum aggregate of 50% marks (45% for SC/ST candidates) or an equivalent letter/numerical grade.
Candidates who are in the final semester of the Bachelor's Program are also eligible to apply.

Admission Details

Candidates after fulfilling the eligibility criteria can apply for admission to Online MBA in Marketing at Teerthanker Mahaveer University in online mode. They need to submit an application form online, along with the required documents and application fee payment. Teerthanker Mahaveer University admissions for Online MBA in Marketing are merit-based.

Application Details

Applicants are required to follow the instructions given below for Teerthanker Mahaveer University Online MBA in Marketing admission:

Visit the official website - www.tmuonline.ac.in
Meet the eligibility criteria of the programme
Click on Apply Now tab
Generate enquiry number and OTP for mobile verification
Complete the application form
Make online application fee payment of Rs 1,000

Note: Before submitting the duly filled application form, students must review all the instructions provided in the form.

The Syllabus

The syllabus of Online MBA in Marketing at Teerthanker Mahaveer University is divided into four semesters. The curriculum aims to develop students’ data-driven decisions and leadership skills to prepare them for dynamic marketing leadership roles across industries. The detailed Teerthanker Mahaveer University Online MBA Marketing syllabus is as follows:

MBACC101: Management Concepts & Practices
MBACC102: Accounting for Managers
MBACC103: Business Environment
MBACC104: Organizational Behavior
MBAAE101: Business Communication
MBAAE102: Human Values & Professional Ethics
MBCSE101: Computer Fundamental & Information systems
TPC 101: Self-Development for Managers

Generic Elective Courses

Managerial Economics
Quantitative Techniques for Managers

Semester 2

MBACC201: Marketing Management
MBACC202: Financial Management
MBACC203: Human Resource Management
MBACC204: Production and Operations Management
MBASE201: Managerial Communication
MBASE201: Business Research Methods

Generic Elective Courses

Legal Aspects of Business
Innovation & Entrepreneurship Development
MBAVV251: Comprehensive Viva- Voce

MBACC301: Strategic Management
MBACC302: International Business Management
MBACC303: Project Management
MBAM301: Consumer Behaviour
MBAM302: Sales and Distribution Management
MBAM303: Brand Management
MBAM304: Rural Marketing
MBAM305: Advertising Management
MBAM306: Retail Management
MBAM307: MOOC selected from the platform prescribed by the College and University

MBAVV451: Dissertation Report Evaluation (Based on OJT, Start-up Engagements, or Family Business Exposure)
MBAM401: Service Marketing
MBAM402: Digital Marketing
MBAM403: Customer Relationship Management
MBAM404: Personal Selling Management
MBAM405: MOOC selected from the platform prescribed by the College and University

Evaluation Process

Teerthanker Mahaveer University conducts online proctored exams for Online MBA in Marketing. Students can take the exam from home using a secure browser.

TMU Moradabad Frequently Asked Questions (FAQ's)

1: What is an Online MBA in Marketing at Teerthanker Mahaveer University?

An Online MBA in Marketing is a two-year specialised MBA programme designed to equip students with advanced knowledge and skills in the principles and practices of modern marketing.

2: Who should do an Online MBA in Marketing?

Candidates holding a bachelor’s degree in a relevant discipline and working professionals can enrol in an Online MBA in Marketing.

3: What is the scope of an Online MBA in Marketing?

An Online MBA in Marketing opens a vast career scope in diverse industries, including digital marketing, customer relationships, e-commerce, and international markets.

4: How can I apply for an Online MBA in Marketing?

To apply for an Online MBA in Marketing, you need to submit an application form online along with the required documents and pay the requisite admission fee.

5: What are the job roles available after an Online MBA in Marketing?

Some of the popular jobs after an Online MBA in Marketing include Marketing Manager, Brand Manager, Sales Manager, Advertising Manager, Digital Marketing Manager, Market Research Analyst, Product Marketing Manager, Marketing Consultant, and Chief Marketing Officer (CMO).