Interested in this College?
Get updates on Eligibility, Admission, Placements Fees Structure

Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekends

Course Overview

The "Executive Development Programme in Advanced Product management" course is a short-term course designed for working professionals by XLRI VIL in association with Eruditus Executive Education. This programme will give a proper understanding of product strategy, its ideation, creation, and management. This course is particularly for those professionals who work in eCommerce, retail, healthcare, education, media, and the IT industry.

The "Executive Development Programme in Advanced Product management" syllabus is a holistic mix of marketing, branding and sales of a product, and the journey across life cycles. The learners will receive tactical knowledge which in turn will help in creating disruptive business models. This will increase a candidate’s creative problem-solving skills, and help with immense strategic and tactical knowledge.

Digital ventures are growing massively, and so is the need for product managers. And, this "Executive Development Programme in Advanced Product management" certification will be an added advantage in the resumes which will increase the chances of career advancement.

The Highlights

10 months of online course
120 hours of only live online sessions
Curriculum developed by leading faculty of XLRI, Jamshedpur
Strategic and tactical curriculum for customer-centric products
Participate in Assignments, Case Studies & Capstone Project
Completion Certificate from XLRI VIL, and Eruditus

Programme Offerings

Weekend Online Course
Certification initiative by XLRI
In-course assignments
real-world case studies
Capstone Project

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	XLRI Jamshedpur

The "Executive Development Programme in Advanced Product Management" certification fees is Rs. 1,62,500 along with 18% GST. For making the course fees easier for the students to pay, they are offered loans from some of the financing companies like Eduvance, Propelled. They provide finance options at just Rs. 6631 every month for a loan amount of Rs. 1,79,360. All this is available at 0% interest rates with no hidden costs. The students can pay in 4 easy instalments. The first one is Rs. 22,500 including GST to be paid within 7 days of selection. The last three are Rs. 40,000, Rs. 50000, and Rs. 50000 over a period of 6 months.

Executive Development Programme in Advanced Product Management Fee Structure

Description	Amount
Executive Development Programme in Advanced Product Management	Rs. 1,62,500 + 18 % GST

Eligibility Criteria

Academic Qualification

For the "Executive Development Programme in Advanced Product management" certification one should possess a graduate or a diploma degree from any recognized university in any discipline.

Work Experience

All the candidates applying must have professional working experience of a minimum of 1 year.

Certificate Qualification Details

After attending the visual learning classes, the candidates can get a completion certificate from XLRI, and Eruditus.

What you will learn

Problem Solving AbilityKnowledge of Product Management

After completing the "Executive Development Programme in Advanced Product management" training students will be able to:

Learn about a Product Manager's role in product development and management.
Develop skills to manage the different stages of a product’s life cycle.
Learn about product success metrics, features prioritization, and more.

Who it is for

Product Development ManagerProduct Manager

Any graduate who is a working professional like Marketing & Sales Managers who want to learn about Advanced Product management. Also, candidates who want to improve the branding of products by improving their problem-solving skills can learn this course. This programme is also curated for Product, Category & Programme Managers who want to develop product strategies.

Again the "Executive Development Programme in Advanced Product management" can be done by Business Heads and entrepreneurs who want to create customer-centric minds to adapt to new technologies. And, professionals catering to different industries, like media, eCommerce, retail, healthcare, education and the IT industry can opt for this certificate course for upskilling.

Admission Details

To get admission into the "Executive Development Programme in Advanced Product management" Training, a candidate must follow the 3 simple steps below:

Step 1: To know more about the Executive Development Programme in Advanced Strategic Management & Innovation course, open the course website: https://www.eruditus.com/india/programmes/executive-development-programme-in-advanced-product-management/

Step 2: Fill in the application form details, by clicking Apply Now, and Submit the Application.

Step 3: The application will be reviewed, and then students will have to pay just the admission fee to get enrolled in this program.

Application Details

For the "Executive Development Programme in Advanced Product management" online course, filling up the application form is required. To initiate the application candidates should start by entering their details like the full name, date of birth, gender, address, email address, pin code, phone number, and source of information. A candidate also must mention their professional details including their current organization, designation, and work experience in that particular organization. Along with this, some academic details like the highest qualification and statement of purpose are required.

The Syllabus

What is a Product?
What is Product Management?
Product Lifecycle
Types of Product Management

Qualitative Research
Quantitative Research
Surveys and Interviews
Value Proposition Design
Strategic Planning - Competitor Analysis and Market Model

Idea Generation
Feasibility Analysis
Product Market Fit
Personas
User Stories
User Journey Maps

What is MVP?
Types of MVP
Hypothesis Testing | A/B Testing

Prototype Development
Prototype Testing
Wireframing
Usability Testing

Design Thinking (Principles, Mindset & Tools)
Introduction to User Experience
Feedback and Critiques

Agile Product Development
Lean Product Development
SCRUM Framework

Brand Essence and its Importance
Brand Values and their Need
Translating your Brand into a Positioning Statement
Brand Architecture - Why is it Necessary?
Different Models of Brand Architecture
How to Develop Brand Architecture?
Brand Equity and its Relevance
Branded House and House of Brands
Developing and Managing a Brand Portfolio

Customer Experience Journey and Purchase Funnel
Touchpoint Concept
Identifying and Prioritising Key Touchpoints
Defining the Touchpoints Roles
Implementing the Brand at Key Touchpoints

Pricing Model
Product Costing
Pricing Strategy

Segmentation | Target | Positioning
Sales Forecasting

Why Digital Marketing is important - changing Media habits
Digital Marketing Framework - Salience, Authority, Engagement, Advocacy
Enhancing Organic Visibility (SEO)
Paid Search Marketing (Google Ads)
Content Marketing
Social Media Marketing (Facebook, Instagram, Twitter, LinkedIn)
Email Marketing (Mailchimp)

Lead Generation
Customer Acquisition
Customer Retention

AARRR Framework
HEART Framework
Product Marketing Metrics and Tools
Agile Metrics and Tools
Product Success Metrics

Product Roadmapping
Feature Prioritisation
Prioritisation using RICE

Product Mix Breadth
Product Line Depth
Platforms
Mass Customisation

Analytics for Customer Research
Data Visualisation and Storytelling
Regression and Clustering
Text Mining Foundations
Social Media Analytics
Google Analytics

Instructors

XLRI Jamshedpur Frequently Asked Questions (FAQ's)

1: On which days the classes are conducted for this "Executive Development Programme in Advanced Product management" program?

The classes for this course are for a total of 10 months held only on Sunday.

2: How are the lectures held for this program?

The "Executive Development Programme in Advanced Product management" syllabus is taught by prestigious faculty via live online interactive classes.

3: What are the requirements of a system for attending the "Executive Development Programme in Advanced Product management" program?

For attending live online classes, a person needs to have a personal computer, laptop, or a MacBook with a proper internet connection, built-in or a USB, Speakers and microphone, 4 GB or higher RAM installed software like Zoom and Microsoft Office.

4: Is corporate pricing available for this course?

For this course, a special discount of 15% is provided if learners get enrolled along with their co-workers.

5: How many modules does this course have?

The "Executive Development Programme in Advanced Product management" by XLRI, VIL, and Eruditus is a total of 17 modules.