Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
Course Overview
The "Executive Development Programme in Advanced Product management" course is a short-term course designed for working professionals by XLRI VIL in association with Eruditus Executive Education. This programme will give a proper understanding of product strategy, its ideation, creation, and management. This course is particularly for those professionals who work in eCommerce, retail, healthcare, education, media, and the IT industry.
The "Executive Development Programme in Advanced Product management" syllabus is a holistic mix of marketing, branding and sales of a product, and the journey across life cycles. The learners will receive tactical knowledge which in turn will help in creating disruptive business models. This will increase a candidate’s creative problem-solving skills, and help with immense strategic and tactical knowledge.
Digital ventures are growing massively, and so is the need for product managers. And, this "Executive Development Programme in Advanced Product management" certification will be an added advantage in the resumes which will increase the chances of career advancement.
The Highlights
- 10 months of online course
- 120 hours of only live online sessions
- Curriculum developed by leading faculty of XLRI, Jamshedpur
- Strategic and tactical curriculum for customer-centric products
- Participate in Assignments, Case Studies & Capstone Project
- Completion Certificate from XLRI VIL, and Eruditus
Programme Offerings
- Weekend Online Course
- Certification initiative by XLRI
- In-course assignments
- real-world case studies
- Capstone Project
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | XLRI Jamshedpur |
The "Executive Development Programme in Advanced Product Management" certification fees is Rs. 1,62,500 along with 18% GST. For making the course fees easier for the students to pay, they are offered loans from some of the financing companies like Eduvance, Propelled. They provide finance options at just Rs. 6631 every month for a loan amount of Rs. 1,79,360. All this is available at 0% interest rates with no hidden costs. The students can pay in 4 easy instalments. The first one is Rs. 22,500 including GST to be paid within 7 days of selection. The last three are Rs. 40,000, Rs. 50000, and Rs. 50000 over a period of 6 months.
Executive Development Programme in Advanced Product Management Fee Structure
Description | Amount |
Executive Development Programme in Advanced Product Management | Rs. 1,62,500 + 18 % GST |
Eligibility Criteria
Academic Qualification
- For the "Executive Development Programme in Advanced Product management" certification one should possess a graduate or a diploma degree from any recognized university in any discipline.
Work Experience
- All the candidates applying must have professional working experience of a minimum of 1 year.
Certificate Qualification Details
- After attending the visual learning classes, the candidates can get a completion certificate from XLRI, and Eruditus.
What you will learn
After completing the "Executive Development Programme in Advanced Product management" training students will be able to:
- Learn about a Product Manager's role in product development and management.
- Develop skills to manage the different stages of a product’s life cycle.
- Learn about product success metrics, features prioritization, and more.
Who it is for
Any graduate who is a working professional like Marketing & Sales Managers who want to learn about Advanced Product management. Also, candidates who want to improve the branding of products by improving their problem-solving skills can learn this course. This programme is also curated for Product, Category & Programme Managers who want to develop product strategies.
Again the "Executive Development Programme in Advanced Product management" can be done by Business Heads and entrepreneurs who want to create customer-centric minds to adapt to new technologies. And, professionals catering to different industries, like media, eCommerce, retail, healthcare, education and the IT industry can opt for this certificate course for upskilling.
Admission Details
To get admission into the "Executive Development Programme in Advanced Product management" Training, a candidate must follow the 3 simple steps below:
Step 1: To know more about the Executive Development Programme in Advanced Strategic Management & Innovation course, open the course website: https://www.eruditus.com/india/programmes/executive-development-programme-in-advanced-product-management/
Step 2: Fill in the application form details, by clicking Apply Now, and Submit the Application.
Step 3: The application will be reviewed, and then students will have to pay just the admission fee to get enrolled in this program.
Application Details
For the "Executive Development Programme in Advanced Product management" online course, filling up the application form is required. To initiate the application candidates should start by entering their details like the full name, date of birth, gender, address, email address, pin code, phone number, and source of information. A candidate also must mention their professional details including their current organization, designation, and work experience in that particular organization. Along with this, some academic details like the highest qualification and statement of purpose are required.
The Syllabus
- What is a Product?
- What is Product Management?
- Product Lifecycle
- Types of Product Management
- Qualitative Research
- Quantitative Research
- Surveys and Interviews
- Value Proposition Design
- Strategic Planning - Competitor Analysis and Market Model
- Idea Generation
- Feasibility Analysis
- Product Market Fit
- Personas
- User Stories
- User Journey Maps
- What is MVP?
- Types of MVP
- Hypothesis Testing | A/B Testing
- Prototype Development
- Prototype Testing
- Wireframing
- Usability Testing
- Design Thinking (Principles, Mindset & Tools)
- Introduction to User Experience
- Feedback and Critiques
- Agile Product Development
- Lean Product Development
- SCRUM Framework
- Brand Essence and its Importance
- Brand Values and their Need
- Translating your Brand into a Positioning Statement
- Brand Architecture - Why is it Necessary?
- Different Models of Brand Architecture
- How to Develop Brand Architecture?
- Brand Equity and its Relevance
- Branded House and House of Brands
- Developing and Managing a Brand Portfolio
- Customer Experience Journey and Purchase Funnel
- Touchpoint Concept
- Identifying and Prioritising Key Touchpoints
- Defining the Touchpoints Roles
- Implementing the Brand at Key Touchpoints
- Pricing Model
- Product Costing
- Pricing Strategy
- Segmentation | Target | Positioning
- Sales Forecasting
- Why Digital Marketing is important - changing Media habits
- Digital Marketing Framework - Salience, Authority, Engagement, Advocacy
- Enhancing Organic Visibility (SEO)
- Paid Search Marketing (Google Ads)
- Content Marketing
- Social Media Marketing (Facebook, Instagram, Twitter, LinkedIn)
- Email Marketing (Mailchimp)
- Lead Generation
- Customer Acquisition
- Customer Retention
- AARRR Framework
- HEART Framework
- Product Marketing Metrics and Tools
- Agile Metrics and Tools
- Product Success Metrics
- Product Roadmapping
- Feature Prioritisation
- Prioritisation using RICE
- Product Mix Breadth
- Product Line Depth
- Platforms
- Mass Customisation
- Analytics for Customer Research
- Data Visualisation and Storytelling
- Regression and Clustering
- Text Mining Foundations
- Social Media Analytics
- Google Analytics