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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekends

Course Overview

The Certificate Programme in Digital Marketing is an online interactive programme that makes the candidate a future-ready digital marketer. It helps candidates drive effective digital marketing strategies in an ongoing emerging world. The Certificate Programme in Digital Marketing is a six-month course that includes training and theoretical study for the entire curriculum. The six-month online course of IIT Delhi will help candidates excel in an ever-changing digital marketing environment, learn new-age tactics, and acquire in-demand skills to be ready for the industry. With knowledge of management systems in general and marketing in particular, the registered applicants become proficient digital marketers. Once the course is completed and candidates obtain the certificate, they can quickly monitor their career ambitions. This course requires self-paced learning that will help candidates complete the course more efficiently.

The Highlights

Six-month Certificate Programme in Digital Marketing online course
Offered by IIT Delhi
Accompanied by successful completion certificate in Digital Marketing
Specialised in digital marketing major
Self-paced online learning programme

Programme Offerings

Reading Materials
Lectures
Training
Examinations
Certificates

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIT Delhi

The candidate needs to pay the amount of Rs. 65,000 as of the Certificate Programme in Digital Marketing fees. The fees can be paid in installments too.

Fees details -

Title	Fees in INR
Programme fee	Rs. 65,000

Eligibility Criteria

Education

The candidate must be a graduate in any discipline from a recognised university.

Work experience

No work experience is required for admission to the Certificate Programme in Digital Marketing.

Certification qualifying information

A competitive IIT-Delhi Certificate Programme in Digital Marketing certification will be awarded to participants in each of the assessment components with at least 50 per cent marks and with a minimum participation of sixty percent at both the lectures and the tutorials.

What you will learn

Digital marketing skills

The candidates will learn the below-mentioned concepts in the Certificate Programme in Digital Marketing:

Candidates will learn different strategies and aspects of marketing behaviour.
Management skills would be taught through interactive training and workshops.
There would be more focus on creating content which is important for marketing behaviour.
Training and study activity shall be supplemented by media planning.
Students are taught management that improves their ability to properly consult the circumstances.
Candidates will learn consumer behaviour and how to apply solution strategies.
SEO effective training will be taught to the students.

Who it is for

Following candidates can enroll for Certificate Programme in Digital Marketing online course -

Final year students and new graduates want to be ready for the industry by gaining digital marketing capabilities on demand for profitability.
Early professionals who work in digital marketing positions or plan to work.
Sales/marketing/product/brand managers interested in switching to digital marketing positions with an upgrade to their digital marketing strategy based on results.
Professional people who wish to add new-aging ideas and digital media capabilities to their strategic thinking.
Consultants, company leaders and developers who seek best practices in digital media to expand and develop their businesses.

Admission Details

To enrol in Certificate Programme in Digital Marketing, follow the below-mentioned steps -

Step 1: Go to the official page, and get complete information about the course; in case the candidate wants to have detailed info, then download the brochure.

Step 2: After going through all the information, the candidate can go ahead with the option “start an application now” given at the end of the same page.

Step 3: The page pops up; the candidate needs to give their email id for the confirmation mail.

Step 4: After entering the mail, tap the OTP received, proceed with the further application and fill up the complete application form with detail.

Step 5: Make the payment for the application fee; the candidate is registered in the course successfully.

The Syllabus

Evolution and concepts

Understanding buyer/ customer/ consumer behavior

Segmentation, targeting, and positioning

Potential, demand, forecast - tools and techniques

Product, place, and pricing decisions

Integrated marketing communications

Product life cycle

Brand value, architecture, identity, and equity

Viral marketing/ organic traffic

Digital identities implementation including social media handles (Facebook, Instagram and LinkedIn) creation, Google ads, website design, and development

Creatives design implementation

Writing impactful blogs and video creation

Budget optimisation and strategy

Marketing content through different channels

Basic and advanced ads – Facebook, Instagram, LinkedIn, Google Ads, marketing implementation, and project work

SEO introduction and best practices, SEO implementation

Google analytics, evaluating traffic, cost/ lead, and conversion statistics

How to become a digital marketing freelancer

Instructors

IIT Delhi Frequently Asked Questions (FAQ's)

1: Who can apply for this Certificate Programme in Digital Marketing programme?

The graduates, professionals, managers, consultants, company leaders, and developers can apply for this course.

2: Is there any scholarship that IIT Delhi provides in favour of this particular course?

No scholarship or financial assistance is provided by IIT Delhi in favor of this course.

3: Is it important to give an email id for confirmation before filling the form for admission?

Yes, the candidates need to provide a registered email id before filling the admission form. It is an important part of the application procedure that candidates can’t skip.

4: Is the application form accompanied by the application fee that needs to be paid while applying for the course?

Yes, there’s an application fee that the candidate needs to pay while submitting the application.

5: How many modules are included in the certification syllabus of this course?

A total of eighteen modules are there in the Certificate Programme in Digital Marketing syllabus, and they all will be followed in sequence.

6: Where can the candidate get complete information about the course in detail?

The candidate can avail and download the brochure to get complete detailed information about the course.

7: What is the selection process for the course?

The selection is made based on the merit and the ranking of the candidates.

8: What are the application requirements that candidates need to fulfil?

The application requirements are graduation or diploma degree/ certificate along with the ID proof of the candidate.

9: Where will the whole selection process take place?

The selection process for the Certificate Programme in Digital Marketing is entirely done by IIT Delhi through screening and selection procedure.