Postgraduate Diploma in Digital Business at Emeritus Institute of Management Online Course

Emeritus Institute of Management Singapore River, Central Region, Republic of SingaporeBy Emeritus Institute of Management via Emeritus

9 MonthsOnline

Learn designing digital business models and marketing strategies for mass marketing and growing business in this era of digital marketing and e-commerce.

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 HighlightsMedium of InstructionsMode Of Delivery
EnglishVideo and Text Based

Course Details

The Postgraduate Diploma in Digital Business online course is designed to deliver digital strategy to target a large number of customers globally through the internet, the course defines core behaviours of customers in the digital world by which a business can mold themselves according to the need of customers.

The Postgraduate Diploma in Digital Business Training encourages students to innovate through experiments and read analytical data to understand customer’s needs and demand. Training includes various principles to engage customers through digital advertising and ads targeting. The course teaches use of various data, figures and digital tools to succeed in business goals.

The Postgraduate Diploma in Digital Business syllabus explores various strategies to survive and grow a business in the competitive market, the course describes challenges faced in digital business and how to resist them in real-time. The course also teaches five step processes to plan and execute digital business strategy to gain the desired goal of a business in the digital world. The training includes lessons from brand failures on social media and success plans of brands on Digital media platforms by reading digital campaigns and case studies of various brands. The course explores techniques and methods to collaborate with other businesses for mutual benefits.

Programme Offerings

Case Studies
Capstone Projects
discussions
simulation
online learning
PG Diploma

Eligibility Criteria

For Admission in Post Graduate Diploma in Digital Business course,

the candidate should have

Bachelor’s degree with a minimum 50% marks
At least 3 years of professional experience

Candidates having lower qualification than bachelor’s degree but having at least 10 years of relevant work experience can take admission by mature entry.

It is mandatory for the candidate to be 21 years of age before the course starts.

Those candidates who have studied their bachelors or diplomas from an institution where English is not the primary language will have to qualify one of these :

Minimum score of 550 in TOEFL
Minimum score of 6.0 in IELTS
Minimum score of 59 in Pearson Versant Test

Admission Details

Step 1. To know more about the Post Graduate Diploma in Digital Business online course, open the course website

https://emeritus.org/online-diploma-programs/postgraduate-diploma-in-digital-business/.

Step 2. Fill the form available on the top of the page and click on “Get your Brochure” button

Step 3. You will be redirected to next page, Click on the “Start Application Now” button

Step 4. Click on “Create Account” button

Step 5. Enter the required information and create an account.

Step 6. Login from your credential

Step 7. Apply for the Program by providing personal details, professional details and degree details

Step 8. Write 2 essays on why you want to join this course and how you will help your colleagues.

Step 9. Save your application and return any time by going to

https://emeritus-admissions.secure.force.com/Login.

Application Details

The process of Application for Postgraduate Diploma in Digital Business is fully online, Emeritus requires students to submit following information in application form :

Personal information
Self attested digital copy of passport
Current curriculum vitae
Graduation equivalent degree or diploma certificate
English Language proficiency proof (only for those candidates who have completed their degree/diploma from an institution where English is not a primary language)

The Syllabus

Leadership and the Customer Value Imperative
The Five Domains of Digital Transformation - A Holistic Framework
Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
From Mass Marketing to Customer Networks and New Path to Purchase
Mastering Disruptive Business Models
Five Core Behaviors of Customers in the Digital World
Adapting Your Value Proposition
Platform overview
Translating the Lean Startup to Enterprise Scale Innovation
Coopetition, Dis/intermediation, and Asymmetric Competitors
Innovation Through Experimentation: AB Test and Minimum Viable Products
Big Data at Work: New Data, New Tools, and Templates of Value
Building Data as a Strategic Asset for Your Business

Strategy and Competition in the Digital Age
Digital Transformation: From Products to Platforms; Network Effects
Governing Your Digital Platform
Digital Transformation Concepts: Markets, Environment, and Structure
Leveraging Open Innovation
Launching and Growing a Digital Platform
Designing Your Digital Business Model for Success

Six Faces of the Near Future of Marketing
The Five-Step Process of Planning and Executing Your Digital Marketing Strategy
Organizational Challenges of Digital Marketing
(Overview) + Access Strategy
Making Digital Matter - Metrics, ROI, and Agile Modelling
Engage Strategy
Lessons From Brand Failures in Social Media
Customize Strategy
Connect Strategy
Best Practices from Brands on Social Networks
Collaborate Strategy
Digital Advertising Mix - Key Channels and Principles

Evaluation Process

There is no such provision of written test or examination in this course, but candidates will be awarded degrees of Postgraduate Diploma in Digital Business by Emeritus in co-partnership of Columbia Business School and MIT Sloan only after submitting their entire project and assessment on time.

Emeritus Institute of Management Frequently Asked Questions (FAQ's)

1: How many times Emeritus runs the program?

Emeritus runs a Post Graduate Diploma in Digital Business program 4 times a year.

2: Does Emeritus offer scholarships for Postgraduate Diploma in Digital Business training?

Yes, Emeritus offers scholarships for a limited number of candidates, participants seeking scholarship should go through the scholarship application process.

3: What are the payment methods accepted by Emeritus for Postgraduate Diploma in Digital Business tutorial?

There are several payment method options available :