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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

Certificate Programme in Digital marketing online course involves the use of internet facilities and various digital platforms such as social media, search engines, mobile applications, emails, to advertise or promote products and services. Nowadays, digital marketing has been one of the main reasons for a business to boom. This course will help the candidates learn in-depth about digital marketing, its usefulness, the importance of search engine optimisation and will make them familiar with different digital marketing strategies, making optimum utilisation of the digital resources.

Certificate Programme in Digital Marketing online course is an initiative taken by Dr D.Y. Patil Vidyapeeth Pune. The course is a postgraduate course which will be an interactive online session. After the successful completion of the Certificate Programme in Digital Marketing training, 20 credits will be provided to every candidate. The course length of the Certificate Programme in Digital marketing certificate programme is 300 hours which will be completed in six months.

The Highlights

Online interactive session.
Six months course.
300 hours in total.
A certificate will be provided by Dr D.Y. Patil Vidyapeeth Pune.
Twenty credits will be provided.
Introduction to marketing.
Learn how to make a digital marketing budget.
Focus on Social Media Marketing, Search Engine Optimizations Technologies, Integrated Marketing Communications
Know about emerging trends in Information Technology.

Programme Offerings

Interactive online session
SMM
SEO

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	DY Patil Vidyapeeth

Sharing the Certificate Programme in Digital Marketing fee:

Applicants	Program Fee
Indian Civilian	Rs. 28,000
Indian Defence Personnel	Rs. 26,750
DPU Staff	Rs. 24,250
International Applicants	USD 625

Eligibility Criteria

Candidates must hold a Bachelor's degree in any subject or its equivalent degree from any recognised university and should have obtained a minimum of 45 per cent at graduation level.
Students must have a strong command in English as the CP-DM course will be delivered in English. Mode of instruction will also be in English.

Certification Qualifying Details

The overall evaluation of the Certificate Programme in Digital marketing training will be based on two assignments.

Formative assessment carries a weightage of 40 per cent.
Summative assessment carries a weightage of 60 per cent.

To qualify the examination and receive a completion certificate, students will have to achieve the following criteria.

Students will have to obtain a minimum of 40 per cent marks in Formative assessment.
Students are required to obtain 40 per cent marks in Summative assessment.
Students need to make sure that 40 per cent marks are obtained both in Formative as well as Summative assessment separately.

Grade F will be allotted to the students who fail to pass the examination.

What you will learn

Strategic MindsetSEO skills

The online Certificate Programme in Digital Marketing course will be useful for all those who are going to start up their own companies or would want to expand their existing business through promotion and advertising.

Search Engine Optimisation- SEO is an acronym for Search Engine Optimisation. It makes sure that a particular website received unpaid exposure to traffic through organic search engines. It uses the keywords to show up whenever the topic or the name of the product, service is being searched on the internet. After the completion of the CP-DM course, enrollees will be able to use this feature and would be familiar with finding suitable keywords.
Learners will be taught how to make effective strategies and to plan for digital marketing on a budget.
Candidates will be taught the process of identifying the objectives according to the needs of the company in the Certificate Programme In Digital Marketing. It will be followed by planning digital marketing strategies to achieve those objectives.
They will be taught digital media strategies which will keep on boosting customer acquisition, conversion and retention.
They will be provided with the knowledge of emerging information technology in the markets, which may help them promote their products and services more effectively.
Students will learn Social Media Marketing (SMM). In today's generation, every person uses social media to communicate with each other. The online Certificate Programme in Digital Marketing course will teach the learners to make use of these social media to promote their business. Through social media marketing, it is possible to teach to every customer and introduce them to the targeted products or services.
Students will be made aware of the legal relations among different industries.

Who it is for

Content WriterWeb developer

Content writers or freelancers are welcomed to join this course as they will be made aware of the keywords they must include in their writings for digital marketing purposes.
Content writers who handle social media for digital marketing purposes can take advantage of this course as well.
Web developers or web designers may also benefit from the CP-DM course.
Any business entrepreneurs or organisations who wish to know more about digital marketing and promote their business via internet domains should join the course.

Admission Details

To apply for Certificate Programme in Digital Marketing, follow these steps:

Step 1: Click on the link : https://idladmissions.dpu.edu.in/login2019.aspx

Step 2: Fill up the application form with your details and copy of Adhaar Card

Step 3: After submitting the details, choose your preferred payment method and make online payment.

Step 4: Submit the application form and you will receive a confirmation once the form is checked and approved by the authority.

Application Details

Candidates can apply for Certificate Programme in Digital Marketing on the website of DPU. They need to register themselves and fill up a form submitting their personal details along with ID and address proof. They need to upload relevant educational documents also on the website. Once done, choose a payment mode that could be debit/credit card, netbanking, NEFT, or DD and make the payment. The application will be reviewed by the team before the candidate is shortlisted for the course.

The Syllabus

Marketing

Introduction,
Core Concepts,
Significance,
Needs,
Wants,
Marketing Management– Meaning and Functions,
Marketing Organization and Types,
Demand -Market- Meaning and Classification

Digital Marketing

Overview,
Importance, and
Good Practice in Digital Marketing,
History of Digital Marketing

Digital Marketing Process

Digital Marketing Over-Traditional Marketing,
Increasing Visibility,
Bringing Targeted Traffic, and
Visitors Engagement

Targeted Traffic Management

Bringing Targeted Traffic-Inbound,
Outbound Converting Traffic into Leads

Effective Digital marketing

Digital Marketing Be Used to Develop Brands and Drive Sales

Mobile Marketing

Key Mobile Marketing Concepts,
SMS Content,
Trends in Mobile,
Mobile Advertising,
Opportunities & Risks,
Mobile Devices, and
SMS Strategy

Analytics

Key Analytics Concepts,
Goal Setup,
Analytics Code,
Account Setup,
Goal Configuration and Funnels, and
Analytics Profiles

Strategy & Planning

Key Strategy & Planning Concepts,
Information Gathering,
First Steps,
Planning,
Target Audience, and
Situation Analysis

SEO Basics

Introduction to Search Engine,
Traffic,
Search Engine Working,
SEO Copywriting,
On-page & Off-page SEO, and
Search Engine Rank

Tactics and Methods

White Hat Search Engine Optimizer,
Website Domain,
Design & Layout,
Black Hat Search Engine Optimizer or Spamdexing,
Relevant Filenames

Optimised Keywords

Keyword Frequency,
Keyword Proximity,
Keyword Weight,
Keyword Prominence,
Keyword Selection,
Keyword Placement, and
Word Stemming

Optimized Meta Tags

Meta Tags,
Meta Keywords Tag,
Meta Description Tag,
Robots Meta Tag

Title Optimisation

Anchor Optimisation,
Link Building,
Content Writing Verifying Website,
Hiring SEO Expert,
Mobile SEO,
Miscellaneous Techniques

Measuring Success

Leads/ROI,
Inbound Links,
Keywords,
Indexed Pages,
Rankings

Identifying Keywords

How to Identify Long-Tail Keywords,
Keyword Research Tools,
Check Your Web Analytics, and
Search for Keywords

Now What?

Make a List of Keywords,
Set Up a Blog,
Build a Keyword-Focused Webpage,
Create a Link-Building Plan,
Stay Current on SEO News & Practices

Marketing and Communication Overview

What is Integrated Marketing Communications,
Creating the Pull and Push,
The Key Drivers of IMC,
The Principles of IMC,
The Features of IMC,
The Five-Step IMC planning process,
How IMC Plays a Role in the Overall Marketing Plan,
Desired Outcomes of IMC

The Communications Model

What is Communication,
Communication Models,
The IMC Plan,
IMC Planning Models?

Integrated Marketing Communication Tools– Advertising

Introduction,
Strategic Advertising Approaches,
Types of Advertising,
Creative Strategies,
Effective Advertising,
Media,
Which Medium Should be Used?,
Media Vocabulary,
Media Selection and Buying,
New Media

Public relations & Corporate communications

What is Public Relations?,
Reactive Marketing Oriented Public Relations,
Proactive Marketing Oriented Public Relations,
Corporate Communications,
Scope of PR,
The Role of the PR Practitioner

Web Marketing and Digital Marketing

Introduction,
Websites,
Generating Website Traffic,
Mobile Marketing,
Email Marketing,
Social Media, and
Web Vocabulary

Sponsorships, Events, Exhibitions/ Tradeshows/Expositions

Introduction,
Sponsorships,
Events,
Exhibitions /Tradeshows /Expositions

Packaging, Merchandising

Packaging,
Merchandising, and
Product Design

Basics

Introduction to Social Media,
Importance of Social Media,
SMO- Key Concepts,
Creation of Business Profile,
Brand Awareness,
SMO Strategy for Business,
Social Engagement,
Viral Marketing,
Facebook Marketing: Introduction to Facebook Marketing,
Facebook Profiles,
Facebook Groups,
Facebook Places,
Facebook Community,
Adverts,
Campaign

Video Marketing

Video Marketing,
YouTube,
Vimeo,
Dailymotion,
Ranking Factors of a Video,
Increase Subscribers and Views,
Promote Your Video Ads

Monitoring Social Media Accounts

SMO at Various Levels,
Traffic,
Analytics,
Tools to Measure Your Popularity, and
Statistics

Mobile Marketing Strategies

Introduction to Mobile Marketing,
Research for Information,
Define the Value of Your Offerings,
Identify the Target Audience,
Outline Your Goals & Objectives

Mobile Apps – Marketing Strategies

Mobile App, Working of Mobile App,
Benefits of Mobile App,
Mobile Advertising– Ecosystem: Mobile Advertising Ecosystem,
Working & Benefits of Mobile Advertisement

Image Optimisation

Image Marketing,
Creative Images,
Choose Relevant Images,
Buy Images

Blog

Blogging,
Advantages of Blogging,
Setting a Blog Using WordPress,
Blog Promotion and Blog Commenting

Social Media Analysis

Reporting Tool for Social Media Analysis

E-Commerce

Overview of E-Commerce,
Models of E-Commerce,
Advantages and Disadvantages of E-commerce,
Creation of E-Commerce Sites,
Scope of E-Commerce,
BPR & E-Commerce,
Ethics & E-Commerce

M-Commerce

Overview of Mobile Commerce,
Drivers of m-Commerce,
m-Commerce Security Issues,
Attributes of m-Commerce,
Separating Mobile Commerce from Electronic Commerce,
Applications of m-Commerce

E-Banking

What is E-Banking?
Advantages of E-Banking,
Securities in E-Banking,
Transactions: Inter Banking,
Electronic Payment System,
Intra Banking,
Services Provided in E-Banking,
Electronic Clearing System

E-Logistics

What is E-Logistics,
Logistics & Supplier Chain Management,
Warehousing Management,
Challenges faced by SCM, and
Transportation/Distribution Management

E-Learning

Definition,
Features of e-Learning (Advantages),
e-Learning Models,
e-Learning Tools and Technologies,
Different Types of e-Learning,
Standards for e-Learning

E-Governance and E-Agriculture

e-Governance and Its models,
Challenges to e-Governance,
Strategies and Tactics for Implementation of e-Governance

Social Networking

Introduction,
Definition,
Types of Social Networking Sites,
Drawbacks of Social Networking Sites,
Social Networking Sites for Business,
Niche Advantages of Social Networking Sites, and
Security Issues with Social Networking Sites

DY Patil Vidyapeeth Frequently Asked Questions (FAQ's)

1: What is the mode of the Certificate Programme in Digital Marketing training session?

The CP-DM course will be held online.

2: What is a formative assessment for the Certificate Programme in Digital Marketing online course?

The formative assessment follows a continuous assessment approach. It carries 40 percent of weightage. It is further divided into three components: self-assessment questions, Assignment 1 and Assignment 2.

3: Will grace marks be allotted?

Grace marks will be granted up to 1 per cent of total marks. In a course maximum, five grace marks can be allotted.

4: How many credits are allotted for the Certificate Programme in Digital Marketing course?

A total of 20 credits will be given to the students after successful completion of the course.

5: What happens if I fail to secure passing marks in my assignments?

If students fail to secure passing criteria, then they will have to appear for the course exam in the given period of the time. It is to be noted that no revaluation of assignments will take place.

6: Will I be eligible to apply for the Certificate Programme in Digital Marketing after my 12th standard?

The course is a postgraduate course. Candidates must hold a Bachelor's degree or equivalent diplomas to be eligible for the CP-DM course.