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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The Marketing Innovation and Design Thinking program guides the professionals to use upgraded marketing theories to deliver their designs and products or create remarkable models according to the market demands. Innovation is engineered and marketed for business development. The learning experiences provide the executives of product development and management in the corporate ambience to build their ideas into designs and products for business development.

The course on Marketing Innovation and Design Thinking is part of the management development program conducted for a short term by the Indian Institute of Management Shillong. It causes the participants to delve into a process of building and delivering innovation to customer markets. The programme director for this management development training programme is Dr. Gurpreet Kour.

The two days of online training enable the candidates who attend, to strategize the market prospects for creating and renewing valuable technologies using design frameworks. Through advanced techniques and methodologies, the sessions impact the trainees to cultivate ideas and make prototypes that inspire the company’s growth and development and market the ideas in order to deliver them right to the customers using digital and social media.

The Highlights

Offered by IIM Shillong
Two days Course
IIM Certification
Module-based assessments
Online lectures
Experiential expert sharing

Programme Offerings

Live Projects
Case Studies
videos
Module- Based Assignments
Interaction with field Experts
Online lectures
Break Out Room Exercises

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Shillong

The Marketing Innovation and Design Thinking course offered by the Indian Institute of Management Shillong is conducted online and the fee per candidate is INR 35000 (Tentative)

Eligibility Criteria

Certificate Qualifying Details :

A certificate is issued by the Indian Institute of Management, Shillong after successful completion of the Marketing Innovation and Design Thinking training programme.

What you will learn

CreativityDesigning skillsBusiness senseStrategic MindsetRapid prototypingInnovativeMarketing skillsDesign thinkingDigital marketing skillsBusiness ManagementAdvertising skillsSocial Media MarketingEntrepreneurial skillsKnowledge of Product Management

The Marketing Innovation and Design Thinking online course helps you get qualified for strategic framing of the market availability and learn leveraging of market consistencies and building a company’s value. It serves to analyse the product’s range and come up with better ideas that will impact the market trends in an effective manner.

The programme aims to provide the participants with skills that will enable them to build their own prototypes for design, products, services, and business design. It gives a knowledge of the Customer journey mapping which helps the company see their business from the customer’s perspective while including the customers in the whole innovation process. Comprehension of the potential of disruptive innovation models and open innovation models are gained to improve business development. The participants also get ideas for marketing and communication to excel in business management and company leadership.

Who it is for

EntrepreneurProduct Development ManagerSocial Media ManagerAdvertising ManagerMarketing ManagerProject Manager

The Marketing Innovation and Design Thinking online course is aimed at the product development managers and executives who strive for business development and professionals who work with designing products and services in business organisations. Marketing managers and sales representatives benefit from this course to send their products to the markets and customers by advertising and promotion. Hence it will be advantageous for Advertising managers, project managers, public relations executives, analysts, consultants, and creative directors, who are involved with the sales and marketing domain of the organisation and work to promote design and innovation. As the course deals with marketing and design innovative digital marketing executives receive a great deal from the training, for the online expert insights shared during the programme aid in refined methods of digital marketing that grab the attention of clients online. This online training influences leaders and officials in the organisations to develop an idea with innovation and design into products and services and lead the company with enhanced business management principles.