Integrated Marketing Management
Study about the basics of marketing management by enrolling for the course on Integrated Marketing Management by Swayam.
Online
8 Weeks
Free Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The Integrated Marketing Management online course will be providing the candidates with the details for providing them with a strong foundation in the field of the essentials of marketing management. The program covers all the necessary details that are involved in the fiercely competitive Indian market scenario.
The Integrated Marketing Management certification syllabus covers the following details about - marketing function, relationship with other functions, marketing concept, buyer behavior, consumer, marketing environment, marketing planning, relevance, marketing organization, product policy, market segmentation, sales forecasting, markets, distribution, management of sales force, advertising and promotion.
Upon completing the eight-week program the students will be learning to market new products. They will be able to formulate the product life cycles. The working mechanisms of pricing will also be covered in the online session on the Integrated Marketing Management by Swayam. The course will be helping the students to deal with the applications that are related to meta marketing strategies.
The Highlights
- Course partnered by IISc Bangalore
- Certificate issued by NPTEL and IISc Bangalore
- Government recognized certificate
- AICTE approved FDP course
- 8 weeks program
- Course organized by Swayam
- Course type- core
Programme Offerings
- Reading Material
- Self-assessments
- online learning
- case study
- Lectures
- videos
- Quiz
- test
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 1000 | yes | IISc Bangalore |
- All the candidates who want to access the examination are required to pay the amount of Rs.1,000/-
- The Integrated Marketing Management fee for the registration has been kept free.
Particulars | Amount |
Registration fee | Free |
Examination fee | Rs.1,000/- |
Eligibility Criteria
Certification Qualification Details
The Integrated Marketing Management certification will only be issued to those candidates who will pay a final examination proctored fee amount. This will reserve their slot to appear for exams and then get a certificate of completion. They need to get minimum 40 marks in final exams and minimum 10 marks in assignments. For The Integrated Marketing Management training certificate, it is necessary that they score 75% minimum in the final proctored examination. The certificate of completion will be issued to candidates who will get a minimum of 25% average marks in 8 out of 12 assignments.
What you will learn
By registering in the Integrated Marketing Management program the students will be learning about-
- Candidates will be working on the price distribution mechanisms in the program.
- They will be studying the process of advertising and promotion for making their products reach a wider spectrum.
- Students will be made clear with fundamental concepts that are related to marketing.
- Applicants will be studying coordinated marketing.
- In the Integrated Marketing Management certification syllabus, the candidates will get detailed know-how of marketing planning.
- They will also be dealing with sales management.
- Candidates will also learn about the ways to control the marketing environment.
- They will be studying the buyer-behavior in an elaborate manner.
Who it is for
The Integrated Marketing Management training is ideally best suited for candidates:
- Engineers
- B.E./B Tech students
- ME/M Tech students
- Scientists(M Sc/ PhD)
- Candidates who are willing to get exposure in Marketing
Application Details
The applicants need to follow the listed steps to confirm their registration in the course of the Integrated Marketing Management program-
Step 1: Students are requested to visit the listed site to procure the form-https://onlinecourses.nptel.ac.in/noc21_mg32/preview
Note: Currently the new enrollment in this program is closed at the moment.
The Syllabus
Instructors
IISc Bangalore Frequently Asked Questions (FAQ's)
No, the students can not avail of the feature of EMI. The Integrated Marketing Management fee needs to be paid at once.
Yes, the classes for the course will be organized in the online classroom only.
No, the new session for the Integrated Marketing Management online course is yet to resume.
The candidates can access the program for free.
The institute of IISc Bangalore will be the course partner for this course.
Yes, the students can apply for the Integrated Marketing Management certification course in advance.
The students can apply for as many courses under Swayam they wish for.
Candidates will get a notification about the final exams once the date sheet is out.
Yes, the study materials that the students will be getting after the end of the program will be provided for free.