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Innovation in Marketing and Marketing of Innovation
Online
12 Weeks
Free Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 1000 | yes | IIT Roorkee |
The Syllabus
- Need of innovation in Marketing?
- What Is Marketing Innovation?
- Innovative perspective about 4Ps for Innovation (Marketing Mix)
- The Innovators Dilemma
- Go to market strategy
- Innovative Marketing Strategies
- Targeting: Evolutionary Perspective
- Changes in Consumer behavior
- Innovation in positioning techniques. Perspective of positioning.
- Case Study
- Changing Concept in marketing of products and services
- Innovation in Services Marketing
- Innovation in other product elements and Marketing
- Innovation in Branding, Methods, Value Chain and Evaluation
- Influence of product and services innovation on marketing mix
- What is innovation in Pricing?
- Innovative Pricing strategies
- Factors affecting Pricing Innovation
- Influence of pricing innovation on marketing mix
- Case Study
- Innovation in Distribution channels
- Innovation in Channel Management
- Innovation in Retailing
- Influence of channel management innovation on marketing mix
- Innovation in Marketing Communication
- Innovation lead IMC
- Advertising Trends
- Integrated Marketing Communication: Media Advertising, Direct Marketing, Sales Promotion, Public Relations, Telemarketing, Personal selling and other Support Medias.
- Digital Marketing: Search Engine Marketing, Online Marketing, Web 2.0 and Web 3.0 Technologies, Viral Marketing, Mobile marketing, Search Advertising Marketing, Marketing in Virtual reality Environment (AR &VR)
- Website Development: Web Design, Building Site Traffic, Geo-Mapping
- Influence of IMC innovation on marketing mix
- Case Study
- Co–creation of value and value co-creation
- Innovation and value chains
- Beyond the business world
- Case Study
- Is it the new products/new usage/new services/new perspective?
- What Does Marketing Research say about Marketing of Innovations?
- Does it require a fundamental change of thought process?
- Does marketing of innovation always requires a foreseen role of IT/AI?
- What is Innovation?
- Enablers of Innovation
- Principles of Innovation
- Strategy & Innovation
- Why great innovation needs great marketing?
- Marketing and innovation -inseparable
- Consumer behavior
- Theory of diffusion of Innovation
- Consumer Adoption Patterns
- Consumers resistance to innovation
- Product Life Cycle
- Innovation in Product Design
- New Product Development
- Marketing of innovative products
- Branding of innovation
- Marketing of innovation in service industry
- Targeting the right consumers and positioning innovative products
- Monetizing innovation
- Success stories
- Overall visualization of Marketing of Innovation