The continuous process of turning corporate aims and targets into a strategy that employs content as the main tool for accomplishing those goals is known as content strategy. Content Strategy for Professionals: Ensuring Your Content's Impact online certification was developed by Northwestern University and is available through Coursera, which is taught by Candy Lee, a professor, John Lavine, the founder, professor, and director of the Media Management Center, and Randy Hlavac, a professor at Northwestern University and the CEO of Marketing Synergy, Inc.

Content Strategy for Professionals: Ensuring Your Content's Impact online course is the fourth course in the Content Strategy for Professionals Specialization which guides students through the fundamentals of visual communication and shows them how to make font selections, photography, and videography more compelling. Content Strategy for Professionals: Ensuring Your Content's Impact online classes cover subjects like typography, gestalt theory, and storytelling in addition to teaching students how to use their stories to engage an audience and use tested methods and approaches to improve an audience's experience and interests.