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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Course Overview

The continuous process of turning corporate aims and targets into a strategy that employs content as the main tool for accomplishing those goals is known as content strategy. Content Strategy for Professionals: Ensuring Your Content's Impact online certification was developed by Northwestern University and is available through Coursera, which is taught by Candy Lee, a professor, John Lavine, the founder, professor, and director of the Media Management Center, and Randy Hlavac, a professor at Northwestern University and the CEO of Marketing Synergy, Inc.

Content Strategy for Professionals: Ensuring Your Content's Impact online course is the fourth course in the Content Strategy for Professionals Specialization which guides students through the fundamentals of visual communication and shows them how to make font selections, photography, and videography more compelling. Content Strategy for Professionals: Ensuring Your Content's Impact online classes cover subjects like typography, gestalt theory, and storytelling in addition to teaching students how to use their stories to engage an audience and use tested methods and approaches to improve an audience's experience and interests.

The Highlights

  • Shareable certificate of completion
  • Self-paced course
  • 5 hours of effort
  • 100% online content
  • Flexible deadlines

Programme Offerings

  • English video lectures with multiple subtitles
  • 100% online content
  • Learning resources
  • Accessible on mobile devices

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority

The Content Strategy for Professionals: Ensuring Your Content's Impact certification fee is charged based on the subscription that the students choose while taking admission. The monthly, and weekly hours fee schedule is mentioned below:

Content Strategy for Professionals: Ensuring Your Content's Impact Fee Structure



1 Month, 8 hours per week

Rs. 4,051 

3 Months, 3 hours per week

Rs. 8,102 

6 Months, 1 hour every week

Rs. 12,154 

What you will learn


After completing the Content Strategy for Professionals: Ensuring Your Content's Impact certification course, students will get an understanding of the principles of content development and will master the essential concepts associated with developing content strategies. Students will learn the basics of typography, storytelling, and visual communication in addition to exploring the gestalt theory. Students will gain knowledge of how social communities function as well as techniques for increasing their interests. Additionally, students will learn about several ways to content engagement with content by utilizing measurement tools and server-based analytics platforms.

Who it is for

The Syllabus

  • Introduction from Professor Lee
  • The Importance of Visual Communication
  • Part 1: Understanding Gestalt Theory
  • Part 2: Effective Visual Communication
  • Text and Typography
  • Tips for Great Photography
  • Effective Video Storytelling
  • What is Content Strategy?
  • Course Content
  • How Do I Get the Most Out of This Course?
  • Meet the Team

  • Types of Social Communities
  • Passion vs Trigger Event Communities
  • Putting Social Communities to Work
  • Part 1: Developing Content for Social Communities
  • Part 2: Developing Content for Social Communities
  • Connecting Your Content with an Audience

  • The Importance of Measuring Your Content
  • Types of Measurement Systems
  • Understanding Server-Based Analytic Systems
  • Analytic Terms to Measure Effectively
  • The Most Important Metrics to Measure
  • How Content Strategists Track Engagement
  • Take Back To Work Toolkit
  • Join us for the Capstone!



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