Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

Content strategy is the planning, execution, governance, and ongoing management of the content lifecycle to support critical business activities. The content marketing strategy is essentially your brand's game plan for driving traffic, leads, engagement, sales, and other business results via content. For professionals, it is one of the most crucial aspects of your marketing strategy. Content Strategy for Professionals: Expanding Your Content’s Reach certification is taught by John Lavine, who is the Founder, Professor, and Director, of Media Management Center, professor candy lee and Randy Hlavac from Northwestern University & CEO of Marketing Synergy, Inc is created by Northwestern University which Coursera offers.

Content Strategy for Professionals: Expanding Your Content’s Reach online course is a self-paced learning program that involves 5 hours of comprehensive lectures that aims to provide learners with a thorough overview of the topic in content strategy as well as content specialization. Content Strategy for Professionals: Expanding Your Content’s Reach online classes provide an understanding of the topics such as utilizing content trends, social networks, and digital media, as well as interactivity and gamification which includes interacting with diverse digital groups across all social media channels.

The Highlights

Provincial Certificates
Independent Study Option
Course Videos & Readings
Practice Quizzes
Assignments with Peer Commentary and Grading
Quizzes with Grading and Feedback
Programming Assignments with Grading

Programme Offerings

Video Lectures with Subtitles
100% online content
Learning resources
Graded Assignments
Accessible on mobile devices

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Coursera

The Content Strategy for Professionals: Expanding Your Content’s Reach certification fee is Rs. 4,051 per month for learning after the free trial ends. This will allow unlimited access to lectures, assignments, and discussion forums.

Content Strategy for Professionals: Expanding Your Content’s Reach Fee Structure

Fee Structure

Description	Amount
1 month, 16 hours per week	Rs. 4,051
3 months, 5 hours per week	Rs. 8,102
6 months, 3 hours per week	Rs. 12,154

What you will learn

Social media skillsMarketing skillsWeb application development skillsStorytellingKnowledge of Data Visualization

After completing the Content Strategy for Professionals: Expanding Your Content’s Reach online certification, applicants will develop an in-depth understanding of the various concepts of social media, networking, digital media, and utilizing the content trends. Applicants will explore the actionable strategies to develop internal and external audiences, as well as an understanding of those target individuals, and will leverage a variety of known and emerging platforms and social networks to contact them effectively. Participants will learn about concepts involved with content strategy and will allow you to share your vital narratives with significantly more impact and to a much larger, more valued audience.