Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

Conversations with clients and stakeholders both inside and outside of a business can be initiated with the help of content strategy, which offers thought leadership. Conversations allow individuals to construct narratives that promote knowledge and use mental images while also being a natural approach for people to think about complex subjects. Content Strategy for Professionals: Engaging Audiences certification course is created by Northwestern University and is taught by John Lavine - Founder, Professor, Director, & Media Management Center, Candy Lee - Professor, and Randy Hlavac - CEO of Marketing Synergy, Inc which is delivered by Coursera.

Content Strategy for Professionals: Engaging Audiences online course is intended for practitioners at all organizational levels who wish to effectively apply their significant, strategic tales and information while utilizing tried-and-true tools and approaches to improve an audience's experiences and interests. Content Strategy for Professionals: Engaging Audiences online classes involve 6 hours of learning resources that cover subjects including brand management, content marketing, user experience, persona, media engagement, content strategies, and more.

The Highlights

Shareable certificate of completion
Self-paced course
6 hours effort
100% online content
Flexible deadlines

Programme Offerings

English video lectures with multiple subtitles
100% online content
Learning resources
Graded Assignments
Graded Quizzes
Case Studies
Accessible on mobile devices and T

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Coursera

Depending on the monthly model of subscription, the Content Strategy for Professionals: Engaging Audiences certification fee is designed. The candidates requiring a certificate may choose from any one of the following:

Content Strategy for Professionals: Engaging Audiences Fee Structure

Description	Amount in INR
1 month, 8 hours per week	Rs. 3,803
3 months, 3 hours per week	Rs. 7,606
6 months, 1 hour per week	Rs. 11,409

What you will learn

Brand Management

After completing the Content Strategy for Professionals: Engaging Audiences online certification, candidates will be introduced to the fundamentals of content marketing and brand management. Candidates will learn about various content strategies to draw in larger audiences as well as the tactics and strategies related to content creation. Candidates will gain knowledge of tactics for targeting an audience by using a story arc, appropriate tone, and voice for their content. Additionally, candidates will learn about the strategies used to engage the media and deliver a superior user experience.