Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

A digital content strategy is a plan that assists a company in creating and distributing digital content in order to reach new audiences, increase credibility, generate more leads, and fulfill its overall strategic marketing goals. This strategy links businesses with an expanding number of potential buyers who are using digital tools and searching online for quick fixes to their business difficulties. Content Strategy for Professionals: Managing Content online certification is created by Northwestern University, and is taught by Candy Lee - professor at Northwestern University, John Lavine founder, professor, and director, of the media management center, and Randy Hlavac who is CEO of Marketing Synergy, Inc which is made accessible through Coursera.

Content Strategy for Professionals: Managing Content online training is a short-term program that incorporates six hours of video learning resources, with flexible deadlines which are completely online. The objective of this course is to equip candidates with a comprehensive insight into how to enhance their skills further. social and digital media, platforms and design, content, and IP management.

Content Strategy for Professionals: Managing Content online classes cover topics including the most effective strategies to employ social and mobile media, as well as the difficulties around insourcing and outsourcing content. Finally, you will gain an insider's perspective on how legal challenges linked with content strategy are addressed by multinational corporations of various sizes.

The Highlights

Shareable certificate of completion
Self-paced course
6 hours effort
100% online content
Flexible deadlines

Programme Offerings

Online Course
Learn by self
Instant Start

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Coursera

The Content Strategy for Professionals: Expanding Your Content’s Reach certification fee is Rs. 3,992 per month for learning after the free trial ends. This will provide all the students unlimited access to lectures, assignments, and discussion forums.

Content Strategy for Professionals: Managing Content Structure

Description	Amount in INR
Content Strategy for Professionals: Managing Content - 1 month	Rs. 3992/-
Content Strategy for Professionals: Managing Content - 3 months	Rs. 7,984/-
Content Strategy for Professionals: Managing Content - 6 months	Rs. 11,977/-

What you will learn

Social media skillsMarketing skillsContent Management skills

After completing the Content Strategy for Professionals: Managing Content certification, applicants will develop an in-depth understanding of the various concepts of a human-centered design for media platforms and the best way to present an organization's "content story" across various platforms. Applicants will analyze and comprehend the use of social media and mobile media.

Applicants will focus on managing content across your organization, insourcing/outsourcing content, and some legal considerations related to Content Strategy.