Content Strategy for Professionals Managing Content at Northwestern University, Evanston

A digital content strategy is a plan that assists a company in creating and distributing digital content in order to reach new audiences, increase credibility, generate more leads, and fulfill its overall strategic marketing goals. This strategy links businesses with an expanding number of potential buyers who are using digital tools and searching online for quick fixes to their business difficulties. Content Strategy for Professionals: Managing Content online certification is created by Northwestern University, and is taught by Candy Lee - professor at Northwestern University, John Lavine founder, professor, and director, of the media management center, and Randy Hlavac who is CEO of Marketing Synergy, Inc which is made accessible through Coursera.

Content Strategy for Professionals: Managing Content online training is a short-term program that incorporates six hours of video learning resources, with flexible deadlines which are completely online.  The objective of this course is to equip candidates with a comprehensive insight into how to enhance their skills further. social and digital media, platforms and design, content, and IP management.

Content Strategy for Professionals: Managing Content online classes cover topics including the most effective strategies to employ social and mobile media, as well as the difficulties around insourcing and outsourcing content. Finally, you will gain an insider's perspective on how legal challenges linked with content strategy are addressed by multinational corporations of various sizes.