Interested in this College?
Get updates on Eligibility, Admission, Placements Fees Structure

Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

From designing products and services to understanding customer behaviour, Future Learn’s Business Management: Marketing Principles and Practice online course helps you comprehend and apply all the novel marketing tools and techniques. These will enable you to solve management problems in various professional contexts, creating business efficiency in the workplace.

This microcredential course will introduce you to a variety of core and niche marketing principles, encompassing both the offline and digital domains. Moreover, the Business Management: Marketing Principles and Practice online programme touches upon the current best marketing practices. These will improve your decision-making, your marketing knowledge, and enhance your problem-solving skills too.

After successful completion of all the course modules and assignments, you will receive a microcredential and 10 UK credits for undergraduate level, offered by the Open University. You can use these credits on your application form for any programme or university. Moreover, you can also include it in your resume when applying for employment.

The Highlights

Ten weeks
Ten UK University credits
Undergraduate-level programme
100% online
Interaction with fellow learners
Final assessment
Career-oriented learning
Microcredential programme
Expert faculties

Programme Offerings

Ten weeks
10 UK University credits
Microcredential
100% Online
Undergraduate level
professional instructor

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	The Open University, Milton Keynes

To enrol for the online Business Management: Marketing Principles and Practice training course, you must pay the required fees. Here are the details regarding the pricing.

Course name	Fee
Business Management: Marketing Principles and Practice	₹47,774

Eligibility Criteria

The online Business Management: Marketing Principles and Practice programme is an introductory level course. Hence, you don’t require any particular qualifications or experience to enrol in this course.

However, this course is ideal for working professionals who are looking to widen their marketing perspective and imbibe the necessary skills to improve their productivity.

You will receive the 10 UK credits from the Open University, along with a certificate, after you have passed the final assessment. Assessment will be based on the final report you submit. This report will comprise summaries that you’ve written for each week’s learnings. After adding up each week’s summaries, you will have a 3000-word report ready, which you will have to submit for assessment.

What you will learn

By the end of Business Management: Marketing Principles and Practice programme, you will gain expertise in the following skills:

Recognising customers’ needs and responding to them
Analysing the business environment to uncover marketing opportunities
Establishing effective business relationships with stakeholders
Utilising and interpreting data to enhance marketing decisions
Managing customers’ willingness to purchase
Developing communication strategies suitable for your service or product
How to build compelling personal and business brands
Identifying customers’ risk perceptions and addressing them
Curating your offers to attract the right customers
Differentiating your offers and services from the competition

Who it is for

The Business Management: Marketing Principles and Practice online course is the right fit for you if you’re a:

New professional in the marketing line of work, but lack the formal qualifications recommended for the role
Senior professional looking to develop your management and marketing skills
Professional who would like to get promoted to a management-level role
Self-employed professional looking to build your knowledge and marketing skills

Admission Details

Step 1: To apply for this programme, visit the official Future Learn website: https://www.futurelearn.com/.

Step 2: In the search bar found on the top-right hand corner of the webpage, type in the course name, “Business Management: Marketing Principles and Practice.”

Step 3: After going through the course details, click on the “Join Now” option located on the top of the page.

Step 4: Next, create your account if you haven’t already, after which, you will need to confirm your eligibility, sign the declaration, and pay the course fees.

Step 5: Once done, you will enrol in the programme.

Application Details

You don’t have to fill a separate application form to register in the Business Management: Marketing Principles and Practice online training programme. Registering using your credentials and paying the course fee will suffice.

The Syllabus

Instructors

The Open University, Milton Keynes Frequently Asked Questions (FAQ's)

1: How do I pay for the microcredential?

You can complete the transaction using PayPal, or through a VISA, MasterCard, or an American Express card.

2: Do I have to reside in a particular country to be a part of this course?

No, you can join this programme, irrespective of which part of the world you’re in. You don’t have to be a citizen of the offering university to be a part of this programme.

3: Do I have to log in at specific times during the day?

No, the microcredentials are designed in such a way that they fit your lifestyle and timezone perfectly. If there are any live events which are organised as a part of the course, you can watch the recorded version afterwards if you miss it.

4: How to claim a refund?

To claim a refund, you first have to evaluate whether you are eligible for a refund. You can do that by going over Future Learn’s refund policy. If you, in turn, are eligible for a refund, you can claim it by emailing Future Learn with your purchase ID.

5: Does Future Learn charge any money for shipping the certificates?

No, Future Learn provides worldwide delivery of certificates free of cost.

6: How do I pay for the microcredential ?

You can complete the transaction using PayPal, or through a VISA, MasterCard, or an American Express card.

7: Do I have to reside in a particular country to be a part of this course ?

No, you can join this programme, irrespective of which part of the world you’re in. You don’t have to be a citizen of the offering university to be a part of this programme.

8: Do I have to log in at specific times during the day ?

9: How to claim a refund ?

10: Does Future Learn charge any money for shipping the certificates ?

No, Future Learn provides worldwide delivery of certificates free of cost.