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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The Certified Social Media Marketing Expert online course offered by Digital Vidya in collaboration with Deakin University and Rajasthan Royals offers the knowledge of finding new customers online and increasing the sales of products and services. The course provides an exclusive study of how the Rajasthan Royals squad takes its social media marketing efforts to the next level. Candidates will learn about their perspectives on various social media tactics to gain inspiration for designing marketing efforts.

The Certified Social Media Marketing Expert training assists in developing professional prospects and company potential through social media marketing. The course educates students on how to generate leads for the business as well as demand for the product. The masterclass from the Rajasthan Royals marketing team

The Certified Social Media Marketing Expert syllabus teaches how to build relationships and engage with customers in order to keep the company at the forefront of the user's mind. The course covers various topics like digital marketing, social media, online sports management, Facebook marketing, Instagram marketing, chatbots, etc.

The Highlights

30+ hours learning videos
Rajasthan Royals marketing exclusive video
20+ hours of hands-on exercises
Completion certificate co-signed by Deakin, Digital Vidya, and Rajasthan Royals
8 hours of a doubts clearing session
On-demand course with lifetime access
Self-paced learning

Programme Offerings

assignments
Projects
Case Studies
Masterclass
Hands-on Experience
quizzes
Internship
Q&A Sessions
Pre-recorded instructional content

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Deakin University, Melbourne

Certified Social Media Marketing Expert Fees

Particulars	Fee Amount in INR
Total Course Fee	30,000 (inclusive of 18% GST)
Discounted Fee	25,000 (inclusive of 18% GST)

Eligibility Criteria

Certification Qualifying Details

To qualify for the Certified Social Media Marketing Expert certification, candidates must complete the course syllabus and submit all the assignments and projects.

What you will learn

SEO skillsDigital marketing skillsSocial Media Marketing

After completing the Certified Social Media Marketing Expert online training, Students will learn about the fundamentals of digital marketing, with an emphasis on developing an online footprint for individuals and companies in the sector. Candidates will be well-versed in all aspects of social media branding including content writing, Search Engine Optimization, etc.

Who it is for

Social Media ManagerSEO AnalystDigital Marketing Executive

The Certified Social Media Marketing Expert course will be beneficial to those who want to make their career in the field of Social media marketing such as Social media managers, SEO analysts, Digital marketing executives, etc.

Admission Details

To get admission to the Certified Social Media Marketing Expert course from Digital Vidya, follow the steps mentioned below:

Step 1. Open the official Digital Vidya course page by following the link below.

(https://www.digitalvidya.com/professional-certificate-in-social-media-marketing)

Step 2. Click on the ‘Enrol Now’ button and you will be redirected to the fee payment page.

Step 3. Click on the ‘Proceed to checkout button and fill in the required details.

Step 4. Pay the fee and place your order.

The Syllabus

Facebook Messenger, Chatfuel, and WhatsApp Business API

About the Program
Digital Marketing Landscape

Introduction to Key Social Channels
Metrics of Social Media Platform
Newsfeed Algorithm
Tool Demo – Canva
Positioning and USP
Defining Brand Voice and Tone
Business Profile and Personal profiles on Social Media Platforms

Content categories
Different content formats for different Platforms
Discussion on Template
Rajasthan Royal’s take on Content Planning, Creation and Building a Sports Brand Online
Assignment: Content Strategy

Audience Persona Mapping
Writing (AIDA model/Hero Journey)
Images
Infographic
GIF
Meme Marketing
Stories
Reels
Videos
Going LIVE
How Rajasthan Royals uses Instagram reels and Sharechat with Tik Tok being banned to create Video Content
Audio Chat
Best Practices for YouTube
Assignment: Creating Content on the go
Community Management
Establishing connects and getting followers
Hashtag Marketing
Influencer Marketing
How to make #Viral – Increase UGC
Running your Own Group
Facebook Events
Organic Lead Generation

Social Media Dark Arts Content

Facebook Business Manager Content

Facebook Ads
LinkedIn and Twitter Ads

Facebook Boost
Instagram Promotion

Tools
Hootsuite

Templates and Scheduling

Introduction to Sports Marketing
MASTERCLASS: How is digital marketing different for a sports brand compared to others
Assignment: Why digital is different in sports
How social media becomes the inside access to the Royals for fans
Assignment: Content Planning
MASTERCLASS: Secrets to becoming the most entertaining sports brand in the digital world.
How does digital marketing add value to the overall Royal’s ecosystem beyond engaging the fanbase
Assignment: How Digital adds value to Rajasthan Royals
MASTERCLASS: Improvize, Engage, Entertain – Key elements to the successful 2020 digital campaign of the Royals