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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 1000 | yes | IIT Kanpur |
The fees for the course Marketing Management - I is :
| Fees components | Amount |
| Exam fees | Rs. 1,000 |
The Syllabus
- Defining Marketing
- Core concepts in Marketing
- Evolution of Marketing
- Marketing Planning Process
- Contemporary Issues and Practices
- The value chain
- Core Competencies
- Strategic Planning Process
- PESTEL
- Competition Analysis
- SWOT Analysis
- Role of Marketing Information
- System in Managerial Decision Making Process
- Components of Marketing Information systems
- The Marketing Research Process: An overview
- Defining the Management Decision Problem and Marketing Research Problem
- Framing Research Objectives and developing the research plan
- Exploratory vs. Conclusive Research
- Consumer Behavior
- Consumer buying process model
- What Influences Consumer Behavior
- Key Psychological Processes
- The Buying Decision Process: The Five Stage Model
- Other Theories of Consumer Decision Making
- Industrial Buyer Behavior
- Concept of Buying Center
- Industrial buying process model
- Influence of Economic and Behavioral Factors
- Influence of Procurement Organization
- Role of Negotiation Process
- Defining Market Segmentation
- Bases of segmentation
- Evaluation and Targeting Market Segments
- Brand Positioning and Differentiation
Instructors
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