Business Development: From Start to Scale
Explore and learn concepts and frameworks to establish and grow business with Business Development: From Start to Scale certification by NPTEL.
Online
12 WeeksQuick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The Business Development: From Start to Scale certification course is a 12-week duration programme. The certification course equips the students with various concepts and frameworks for the establishment and development of business. The prerequisite for this course is graduation from any discipline and there is no requirement to pursue any specialised course to opt for this course.
This certification course covers a comprehensive curriculum that covers the foundational and advanced constructs of business development through 60 lectures, multiple practical examples and case studies. The Business Development: From Start to Scale certification by NPTEL is beneficial for students, working professionals, startups, entrepreneurial firms, and small, medium, and large companies to enhance their growth.
Also Read: Online Business Administration Courses & Certifications
The Highlights
- Video Course
- 12 Weeks Course
- Completion Certification
Important dates
Course Commencement Date
Start Date : 19 Jan, 2026
End Date : 10 Apr, 2026
Certificate Exam Date
Start Date : 17 Apr, 2026
Programme Offerings
- videos
- assignments
- Books
- Case Studies
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIT Madras (IITM) |
Eligibility Criteria
Academic Qualifications
The students must pursue Graduation from any discipline to enroll on the Business Development: From Start to Scale certification course.
Certification Qualifying Details
Upon the completion of the Business Development: From Start to Scale certification course, the students must write the exam and secure valid marks to get a certificate.
What you will learn
After completing the Business Development: From Start to Scale certification syllabus the students will learn the various concepts and frameworks to establish and develop the business. They will also explore the foundational and advanced constructs of business development. The students will gain a deep understanding of business fundamentals and development strategies
Upon completion of the Business Development: From Start to Scale training, the students will be able to learn the industry structure and company analysis, market and competitor analysis. With the leading industry experts' support, the students will learn to connect with customers, business and market Segments, branding and pricing strategies and concepts.
Who it is for
The Business Development: From Start to Scale online course is designed to develop the skills and knowledge of aspiring students and working professionals. This course is also beneficial for:
Admission Details
To enroll for the Business Development: From Start to Scale classes, follow these steps:
Step 1: Browse the link mentioned below:
https://nptel.ac.in/courses/110106164
Step 2: Students can "Login In" and Sign In with a Google account or create a separate account.
Step 3: Fill out the registration form with the necessary details, submit it and join the course.
The Syllabus
Business Fundamentals
- Understanding Business Development
- Marketing and Business Development
- Markets and Marketing
- Strategy Formulation
- Business Development Cases
Business Development Strategies
- Successful Businesses
- Industry and Market
- Vision, Mission and Strategy
- Goals
- Case Studies of Business Development Excellence
Industry Structure and Company Analysis
- Industry and Business
- Porter’s Five Forces Theory
- Industrial Transformations
- Competitive Strategies
- Company Analysis
Market and Competitor Analysis
- Industry, Market and Business
- Industry and Market Analysis
- Market Structures
- Demand Forecasting
- Competitor Analysis
Connecting with Customers
- Customer Characteristics
- Customer Typologies
- Market Research and Design Thinking
- Customer bonding
- Customer Relationship Management
Business and Market Segments
- Market and Market Descriptors
- Market and Product Segmentation
- Product-Market Segmentation
- Segmentation Deep Dive
- Market Attractiveness and Competitive Positioning
Branding and Pricing
- Branding
- Brand Organisation
- Advertising and Communication
- Servitization
- Pricing
Corporate Development
- A New IT Start-up
- An FMCG Start-up
- A Logistics Start-up
- A Nutraceuticals Start-up
- A Telecom Fightback
Business Development Structures
- Collaborations
- Strategic Alliances
- Joint Ventures
- Subsidiaries
- Mergers and Acquisitions
Business Development Competencies
- Value Chain Competencies
- Functional Competencies
- Negotiation Skills
- Cultural Skills
- Leadership Attributes
Strategies for Markets and Industries
- Growth Strategies
- Growth Examples
- Fragmented Industries and Emerging Industries
- Mature Industries and Declining Industries
- Global Industries and New Businesses
Business Development Case Studies
- Business Transformation
- Strategic Alliances for Growth
- Business Turbulence
- Creating Value
- From Start to Scale
- In Closing
Instructors
IIT Madras (IITM) Frequently Asked Questions (FAQ's)
The duration of the certification course is 12 weeks. The students gain in-depth knowledge of business development fundamentals, concepts, and strategies.
The course's extensive curriculum covers various topics such as business fundamentals, development strategies, industry structure and company analysis, market and competitor analysis, and connecting with customers and business and market segments.
The intended audience for this course is all graduates and working professionals who can join this certification course.
Yes, the certification course is supported and recognised by all types of industries and all types of firms as establishing and developing a business is a universal and perpetual need.
Yes, the certification course is designed and coordinated by IIT Madras with the collaboration of NPTEL.