Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Professional Certificate Program in Digital Marketing course is a 9 months online course that is presented by the NMIMS Global Access School For Continuing Education that is powered by Stukent. With this course, students may be able to experience learning which is hands-on with one of the World’s Leading Simulation Program. This course will be enough for all participants who want to understand the different digital marketing practical aspects.
The Professional Certificate Program in Digital Marketing training enables students to make an application of what theory the students learn to their real-life instances. Every participant has the right to gain an edge over other peers with the correct resources, and tools so that they can stabilize their careers in this sector of digital marketing. Also, there are many hiring partners who equip the students with the right suitable jobs when they have successfully completed this programme online.
The Highlights
- 100% online programme
- 9 months course duration
- Experienced NMIMS
- Certificate of achievement
Programme Offerings
- Online Course
- 9 Months Course
- Live Lectures
- Lifetime Access
- Peers and Faculty Interactions
- Expert sessions
- Hands-on Learning
- Student support services
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | NMIMS Mumbai |
The Professional Certificate Program in Digital Marketing fee is Rs. 78,000 where 20% off is given to the special armed forces. The candidates may choose to make a payment online or even do it by paying through a demand draft issued in the name of NMIMS. There are EMI facilities that may be availed for 3, 6, 9, and 12 months with the help of credit cards belonging to different banks like AXIS, ICICI, HDFC, Standard Chartered, and more.
Professional Certificate Program in Digital Marketing Fee Structure
Description | Amount in INR |
Programme Fee, Full-Term | Rs. 78,000 + GST |
Programme Fee, Term wise | Rs. 27,500 + GST |
Admission Processing Fee | Rs. 1200 |
Registration Fee | Rs. 5000 |
Exam Fee | Rs. 600/ subject |
Eligibility Criteria
Educational Qualification
- For enrolling on this particular course, the students must be an HSC/10+2, and an SSC from a recognized board.
Work experience
- Having 2 years of experience in working somewhere is a requisite.
Certification Qualifying Details
- Professional Certificate Program in Digital Marketing by NMIMS shall be offered in case the students have deposited and cleared off exams related to each quarter.
What you will learn
After the completion of the Professional Certificate Program in Digital Marketing, the students will learn:
- Web presence creation that is optimised for search engines, and is done by using on-page and off-page techniques of SEO.
- Applying best practices for creating compelling display ads, search ads, and shopping ads.
- Candidates may apply the necessary skills that they need for attempting Google Ads Certifications.
- Analyzing different pros, and cons of social media platforms along with other accompanying content strategies.
- Candidates can do evaluation, optimisation, and analyse the social media ad campaigns.
- Applying skills required to both create, amplify, and distribute content through different platforms, and tools along with attempting Facebook Blueprint Certifications.
- Enabling candidates to make data-driven decisions by putting a structured decision-making framework to use like incorporating Data Analysis, Web Analytics, Data Visualization, and more.
- Make optimal business decisions by applying principles of A/B testing to
- Applying skills to analytics tools like Google Analytics, Facebook Analytics, SEMRush etc.
Who it is for
If the students seek to become the following then they must opt for this programme:
- Digital Account Manager
- Digital Marketing Executive
- Digital Marketing Manager
Admission Details
For admission to the Professional Certificate Program in Digital Marketing classes, the steps are:
Step 1: Visit the official site: https://online.nmims.edu/programs/certificate-program-in-digital-marketing/.
Step 2: In the top right-hand corner of the website the students need to find the ‘Register’ button, and then click it.
Step 3: After clicking, the students need to register freshly or use old login credentials to make payment.
Step 4: After the payment of the course succeeds, the students will get enrolled properly.
Application Details
While registering as a new applicant, the students do need to fill out some of their information through the NMIMS portal. The details are personal information, address information, programme details, academic details, and finally work experience details.
The Syllabus
- Introduction to Search Engine Optimization
- On-page SEO
- Off-page SEO
- SEO Analytics and Tools
- New Website: Design & Architecture
- Introduction to Paid Search
- Google Ads
- Amazon Marketing Services
- Display Advertising & Shopping Ads
- Paid Search Analytics
- Programmatic Buying
- Mimic Pro Simulation
- Introduction to Social Media
- Organic Social Social Media Platforms Content Strategy for each
- Personal Brand Management & Influencer Marketing
- Paid Social & Social Media Campaign Management
- Mimic Social Simulation
- Data Technologies and Marketing Data Platforms
- Measurement Model & Data-driven decisions
- Data Analysis
- Decision Optimization and Data Visualization
- Metrics, dimensions, KPIs and Interpretation for POEM media
- Mimic Digital Marketing Analytics Simulation
Instructors
NMIMS Mumbai Frequently Asked Questions (FAQ's)
1800 1025 136 is the contact number of NMIMS for admission-related queries.
There are 3 quarters that are present in the course syllabus.
Yes, loans may be offered without the possession of a credit card.
Yes, NMIMS have partners who hire successful students.