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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesCoursera

The Syllabus

Video
  • Welcome!
Readings
  • How This Course Works
  • Earn a Certificate for this Course
  • Connect with Your Classmates
  • A Note from Your Teaching Assistant
  • Join the Discussion!1
Practice Exercise
  • What do you hope to accomplish?

Videos
  • What You Can Expect To Learn In This Lesson
  • Developing Your Identity, Vision, and Intention
  • Musicianship = Entrepreneurship
  • How to Become a More Effective Band Leader
Readings
  • Overcoming An Internal Struggle
  • Join Your Study Group
  • Case Study: Elisa Smith's IVI
Practice Exercise
  • Case Study: Elisa Smith's IVI

Videos
  • What You Can Expect To Learn In This Lesson
  • Building Your Fanbase
  • The Art of Networking
  • Partnering With Brands
Readings
  • Using Brand Names in Your Songwriting
  • Join Your Study Group
Practice Exercise
  • Case Study: Brand Partnerships

Videos
  • What You Can Expect To Learn In This Lesson
  • Choosing The Right Producer
  • Establishing A Vision and Intention for Your Record
  • Setting Up a Simple Recording Budget
  • Case Study: Do You Need A Producer?
Readings
  • The Beginning of a Beautiful Friendship
  • Recording In the Studio
  • Join Your Study Group
Practice Exercise
  • Case Study: Do You Need A Producer?

Videos
  • What You Can Expect To Learn In This Lesson
  • 5 Tips for Turning Your Band into a Business
  • Crowdfunding: Pre Launch
  • Crowdfunding: Post Launch
  • Case Study: Successful Crowdfunding
Readings
  • 10 Tips for Running a Successful Crowdfunding Campaign
  • Join Your Study Group
  • Reviewing Rench's Crowdfunding Campaign
Practice Exercise
  • Case Study: Successful Crowdfunding

Video
  • What do I do next?
Readings
  • Launching Your Career
  • Join Your Study Group

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